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In many surveys, American consumers have expressed a willingness to sp

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In many surveys, American consumers have expressed a willingness to sp  [#permalink]

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New post 19 Dec 2018, 05:24
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  35% (medium)

Question Stats:

71% (01:28) correct 29% (01:35) wrong based on 136 sessions

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In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.

Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?


(A) How effective as a detergent was Bleach-O Green?

(B) How many other detergents on the market were promoted as safe for the environment?

(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?

(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?

(E) How effectively was Bleach-O Green advertised and promoted to consumers?

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Re: In many surveys, American consumers have expressed a willingness to sp  [#permalink]

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New post 19 Dec 2018, 14:47
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Bunuel wrote:
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.

Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?


(A) How effective as a detergent was Bleach-O Green?

(B) How many other detergents on the market were promoted as safe for the environment?

(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?

(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?

(E) How effectively was Bleach-O Green advertised and promoted to consumers?


Q: Why did the product not sell?
We are looking for something unrelated (least likely!!) for why it did not sell as well as expected.
A- Reasonable
B- Reasonable
C- Has nothing to do with reach of customer. Hold on.
D - Reasonable
E- Reasonable

IMO C
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Re: In many surveys, American consumers have expressed a willingness to sp  [#permalink]

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New post 07 Apr 2019, 22:54
Why c is right?....as we know may be price is high to produce such detergent than other detergent and eventually selling price will be high than other detergent for customers...and they are not buying due to high price
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Re: In many surveys, American consumers have expressed a willingness to sp  [#permalink]

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New post 08 Apr 2019, 00:29
Answer C is discussing cost of production of Bleach-O Green compared to ordinary detergent, which is out of scope. Consumers do not base their purchase decision on cost but on price.
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Re: In many surveys, American consumers have expressed a willingness to sp   [#permalink] 08 Apr 2019, 00:29
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