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In order to decide whether standardization or adaptation

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03 Nov 2014, 06:54
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In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account the requirements of the overseas market, the extent to which it is willing to meet the demands of overseas customers and, most crucially, its own available resources. Standardization provides a new or struggling business several advantages over adaptive overseas marketing. Standardization allows a company to lower costs while increasing its overall output, giving the company an initial competitive edge over rival companies who choose to implement an adaptive strategy. This strategy does not require expensive overseas research or extensive infrastructure in other countries but allows the company to continue producing its regular products overseas via the same method in which it produces them at home.

Given the current state of the global market, companies with enough resources often find greater benefits in an adaptive marketing strategy. Because of differences in values, languages and currencies, certain products will only be profitable in certain countries, and within each country, regional differences require careful scrutiny of area-specific customer preferences. Although expensive, overseas market research is highly valuable because it estimates the size of the available market, identifies the amount of competition in the area, and pinpoints potential trade barriers. Having information about the target population can allow the company to market certain products by employing devices such as local traditions or ancient folk legends to appeal to a culture's preferences and thereby sell more products.

1. The author suggests that standardization

A) has long-term benefits that outweigh those of adaptation
B) is chosen by companies which are more competitive than companies that choose adaptation
C) may be less beneficial than adaptation in the long-run.
D) becomes more expensive with time.
E) has short-lived benefits.

2.Which of the following best summarizes the content of the passage?
A) Adaptation is a better method of international marketing than standardization for a rich company.
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
E) The benefits of standardization outweigh the benefits of adaptation.

3.Which of the following does the author mention about overseas market research?
A) Without it, a company will not be able to sell any products abroad.
B) It is worthless because of the expenses involved.
C) It allows a company to estimate how many people might be interested in its products.
E) It supplies information that could potentially create better trading connections.

4.One function of the first paragraph is to
A) present the benefits of two methods of international marketing
B) describe two methods of international marketing, the benefits of which are described in the second paragraph
C) introduce two possible methods of international marketing, one of which is criticized in the second paragraph
D) present the benefits of adaptation for a company with many available resources
E) emphasize the importance of resources in a company's choice of marketing strategy

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11 Nov 2014, 01:38
9 min - 1 wrong

Can someone please explain question no. 2?
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29 Dec 2014, 22:06
1
2.Which of the following best summarizes the content of the passage? [main point]
A) Adaptation is a better method of international marketing than standardization for a rich company.
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
E) The benefits of standardization outweigh the benefits of adaptation.

This is about B vs D.
I selected D, based on following:
Quote:
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market, the extent to which it is willing to meet the demands of overseas customers and, most crucially,

But to answer this, we need to analyze the overall passage not just part of it.

Para#1: Intro and review and evaluation of method#1
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market,
the extent to which it is willing to meet the demands of overseas customers and,
most crucially, its own available resources [till now resource is not clear].

Standardization provides a new or struggling business several advantages over adaptive overseas marketing. .... [rest of the para is bringing low cost advantage of this approach]

Para#2:review and evaluation of method#2
Given the current state of the global market, companies with enough resources often find greater benefits in an adaptive marketing strategy. ... Although expensive, overseas market research ....

So i assume resource here points to cost. So B fits here. IMO this one was tricky.
Request other members to share their inputs...
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06 Mar 2015, 19:13
JarvisR wrote:
2.Which of the following best summarizes the content of the passage? [main point]
A) Adaptation is a better method of international marketing than standardization for a rich company.
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
E) The benefits of standardization outweigh the benefits of adaptation.

This is about B vs D.
I selected D, based on following:
Quote:
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market, the extent to which it is willing to meet the demands of overseas customers and, most crucially,

But to answer this, we need to analyze the overall passage not just part of it.

Para#1: Intro and review and evaluation of method#1
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market,
the extent to which it is willing to meet the demands of overseas customers and,
most crucially, its own available resources [till now resource is not clear].

Standardization provides a new or struggling business several advantages over adaptive overseas marketing. .... [rest of the para is bringing low cost advantage of this approach]

Para#2:review and evaluation of method#2
Given the current state of the global market, companies with enough resources often find greater benefits in an adaptive marketing strategy. ... Although expensive, overseas market research ....

So i assume resource here points to cost. So B fits here. IMO this one was tricky.
Request other members to share their inputs...

I don't know why but i got the 1st one wrong
Plz explain..?
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06 Apr 2015, 02:04
dpo28 wrote:
JarvisR wrote:
2.Which of the following best summarizes the content of the passage? [main point]
A) Adaptation is a better method of international marketing than standardization for a rich company.
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
E) The benefits of standardization outweigh the benefits of adaptation.

This is about B vs D.
I selected D, based on following:
Quote:
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market, the extent to which it is willing to meet the demands of overseas customers and, most crucially,

But to answer this, we need to analyze the overall passage not just part of it.

Para#1: Intro and review and evaluation of method#1
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market,
the extent to which it is willing to meet the demands of overseas customers and,
most crucially, its own available resources [till now resource is not clear].

Standardization provides a new or struggling business several advantages over adaptive overseas marketing. .... [rest of the para is bringing low cost advantage of this approach]

Para#2:review and evaluation of method#2
Given the current state of the global market, companies with enough resources often find greater benefits in an adaptive marketing strategy. ... Although expensive, overseas market research ....

So i assume resource here points to cost. So B fits here. IMO this one was tricky.
Request other members to share their inputs...

I don't know why but i got the 1st one wrong
Plz explain..?

It is a suggestion question. It can be seen that when a company becomes stronger it is good to use the second method.
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25 Dec 2015, 20:00
1. The author suggests that standardization
C) may be less beneficial than adaptation in the long-run.
"Standardization allows a company to lower costs while increasing its overall output, giving the company an initial competitive edge over rival companies who choose to implement an adaptive strategy." Choice E is tempted but we do not know whether it will be more or less beneficial in the future for sure.

2)Which of the following best summarizes the content of the passage?
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
"This strategy does not require expensive overseas research or extensive infrastructure in other countries but allows the company to continue producing its regular products overseas via the same method in which it produces them at home." The second passage focuses on explain more detailed passage one's information.
Choice D focus on a few lines of the second passage, so it is to narrow.

3.Which of the following does the author mention about overseas market research?
C) It allows a company to estimate how many people might be interested in its products.
"Although expensive, overseas market research is highly valuable because it estimates the size of the available market, identifies the amount of competition in the area, and pinpoints potential trade barriers."

4. One function of the first paragraph is to
B) describe two methods of international marketing, the benefits of which are described in the second paragraph
E) emphasize the importance of resources in a company's choice of marketing strategy

I'm confused between Choice B and E, I do not find information to support choice E, could anyone help me ?
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Updated on: 17 Nov 2016, 12:19
1
Can someone explain Q3 please ?
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Originally posted by syahasa2 on 19 Oct 2016, 15:28.
Last edited by syahasa2 on 17 Nov 2016, 12:19, edited 1 time in total.
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24 Oct 2016, 14:06
JarvisR : Can you explain Q-4???
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25 Oct 2016, 19:36
InAthens wrote:
7 mins 3/4
Can someone explain Q3 please ?

I took about 8 minutes. Got 4/4 correct though
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Updated on: 29 Oct 2016, 08:03
10 min (Have to keep working on my reading strategies)
Got 3/4 correct.

I got the 1st question wrong. Got stuck between C and E

Quote:
Standardization provides a new or struggling business several advantages over adaptive overseas marketing. Standardization allows a company to lower costs while increasing its overall output, giving the company an initial competitive edge over rival companies who choose to implement an adaptivestrategy.

From highlithed extracted part above, Option C is correct because, the passage assumes that S MKT there may have shorter term benefits than A MKT because S MKT give companies just an initial competitive edge over companies with A MKT, and probably not a competitive advantage in the long run?

Option E is incorrect because it is not suggesting a possibility of shorter term benefits, but assuring that it has long term benefits?

Kindly appreciate you Experts clarify my query.!

Thanks

Rumi

Originally posted by Rumikido3 on 29 Oct 2016, 07:52.
Last edited by Rumikido3 on 29 Oct 2016, 08:03, edited 1 time in total.
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29 Oct 2016, 08:02
InAthens wrote:
7 mins 3/4
Can someone explain Q3 please ?

I found the correct answer choice C for Q3 from this extract in the 2nd paragraph:
"Although expensive, overseas market research is highly valuable because it estimates the size of the available market, identifies the amount of competition in the area, and pinpoints potential trade barriers."

Estimating the size of the available market is the first clue that MR will estimate, demand, offer, competition, etc

"Having information about the target population can allow the company to market certain products by employing devices such as local traditions or ancient folk legends to appeal to a culture's preferences and thereby sell more products".

Bingo! the highlighted portion above complement your pre-thinking and is telling that MR can estimate the demand of the potential market.
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13 Feb 2017, 07:47
JarvisR wrote:
2.Which of the following best summarizes the content of the passage? [main point]
A) Adaptation is a better method of international marketing than standardization for a rich company.
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
E) The benefits of standardization outweigh the benefits of adaptation.

This is about B vs D.
I selected D, based on following:
Quote:
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market, the extent to which it is willing to meet the demands of overseas customers and, most crucially,

But to answer this, we need to analyze the overall passage not just part of it.

Para#1: Intro and review and evaluation of method#1
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market,
the extent to which it is willing to meet the demands of overseas customers and,
most crucially, its own available resources [till now resource is not clear].

Standardization provides a new or struggling business several advantages over adaptive overseas marketing. .... [rest of the para is bringing low cost advantage of this approach]

Para#2:review and evaluation of method#2
Given the current state of the global market, companies with enough resources often find greater benefits in an adaptive marketing strategy. ... Although expensive, overseas market research ....

So i assume resource here points to cost. So B fits here. IMO this one was tricky.
Request other members to share their inputs...

Yeah I also chose D but later realised D covers only one point among three points given at the start . Actually Overall passage suggests the startegy based on financial situation such as resource strength , overseas market analysis ( as mentioned by you) and marketing.
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14 Feb 2017, 07:41
all correct--- 9:28 sec...passage was ok but question and answer choices were tough.
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28 Jul 2017, 22:22
hi team,

for question 1 i choose b. experts could you please explain why b is wrong.

i picked b because of the following:
Standardisation allows a company to lower costs while increasing its overall output, giving the company an initial competitive edge over rival companies who choose to implement an adaptive strategy.
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30 Aug 2017, 07:37
As for Q#1 where in the passage it is mentioned that "C) may be less beneficial than adaptation in the long-run". I cant find it anywhere, not even a reference to the same.
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30 May 2018, 07:08
gmathcmc wrote:
1. The author suggests that standardization
C) may be less beneficial than adaptation in the long-run.
"Standardization allows a company to lower costs while increasing its overall output, giving the company an initial competitive edge over rival companies who choose to implement an adaptive strategy." Choice E is tempted but we do not know whether it will be more or less beneficial in the future for sure.

2)Which of the following best summarizes the content of the passage?
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
"This strategy does not require expensive overseas research or extensive infrastructure in other countries but allows the company to continue producing its regular products overseas via the same method in which it produces them at home." The second passage focuses on explain more detailed passage one's information.
Choice D focus on a few lines of the second passage, so it is to narrow.

3.Which of the following does the author mention about overseas market research?
C) It allows a company to estimate how many people might be interested in its products.
"Although expensive, overseas market research is highly valuable because it estimates the size of the available market, identifies the amount of competition in the area, and pinpoints potential trade barriers."

4. One function of the first paragraph is to
B) describe two methods of international marketing, the benefits of which are described in the second paragraph
E) emphasize the importance of resources in a company's choice of marketing strategy

I'm confused between Choice B and E, I do not find information to support choice E, could anyone help me ?

According to Option B , benefits of International marketing are discussed in Para 2 . However, we know that benefits of market research are mentioned in Para 2.
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31 May 2018, 01:02

1. The author suggests that standardization

A) has long-term benefits that outweigh those of adaptation -->Nowhere in the passage the author says this point with conviction. INCORRECT

B) is chosen by companies which are more competitive than companies that choose adaptation --> Nowhere in the passage the author says this point with conviction. INCORRECT

C) may be less beneficial than adaptation in the long-run. --> The usage of "may be" is key here. The author just says that "standardization gives a slight competitive edge over adaptation". Now, its not 100% true that it will be beneficial in the long run. But the usage of "may be" tell us that it could be possible. A potential answer. HOLD

D) becomes more expensive with time --> Nowhere in the passage the author says this point convincingly. INCORRECT

E) has short-lived benefits. --> Nowhere in the passage the author says this point convincingly. INCORRECT

Only option left is C. Hence Correct choice

3.Which of the following does the author mention about overseas market research?

A) Without it, a company will not be able to sell any products abroad. -->Strong option. There is not mention of this line nor can it be inferred. INCORRECT

B) It is worthless because of the expenses involved. --> Nowhere, mentioned in the passage that MARKET RESEARCH is worthless. INCORRECT

C) It allows a company to estimate how many people might be interested in its products. -->
Quote:
Although expensive, overseas market research is highly valuable because it estimates the size of the available market

The above line in the passage clearly helps us to identify C as the answer. CORRECT

D) It gives a company information about local competition but not about possible obstacles to trade. -->
A close option, but read the line carefully.
Quote:
identifies the amount of competition in the area, and pinpoints potential trade barriers

The first part of the option is correct, but the second part isn't. INCORRECT

E) It supplies information that could potentially create better trading connections. --> Nowhere mentioned in the passage. INCORRECT

4.One function of the first paragraph is to

A) present the benefits of two methods of international marketing --> The benefits of TWO methods are not described in the first para. The benefits of each one are described in two paragraphs respectively. INCORRECT

B) describe two methods of international marketing, the benefits of which are described in the second paragraph --> The author is not DESCRIBING both the methods in the first para. he is just DESCRIBING one method. INCORRECT

C) introduce two possible methods of international marketing, one of which is criticized in the second paragraph --> While the first part is correct, the second part isn't. The author doesn't criticize any of the strategy. The author is providing more info about each strategy and their respective benefits. INCORRECT

D) present the benefits of adaptation for a company with many available resources --> Para 1 doesn't talk about ADAPTATION apart from just introducing it. INCORRECT

E) emphasize the importance of resources in a company's choice of marketing strategy --> Yes, the first para says that companies who choose standardization spend less amounts of money, thereby saving costs. CORRECT

I disagree with Q2. Hence not posting its reasoning. Was stuck between B and D and selected D as it is clearly mentioned in the passage.

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24 Apr 2019, 20:33
pikolo2510 wrote:

1. The author suggests that standardization

A) has long-term benefits that outweigh those of adaptation -->Nowhere in the passage the author says this point with conviction. INCORRECT

B) is chosen by companies which are more competitive than companies that choose adaptation --> Nowhere in the passage the author says this point with conviction. INCORRECT

C) may be less beneficial than adaptation in the long-run. --> The usage of "may be" is key here. The author just says that "standardization gives a slight competitive edge over adaptation". Now, its not 100% true that it will be beneficial in the long run. But the usage of "may be" tell us that it could be possible. A potential answer. HOLD

D) becomes more expensive with time --> Nowhere in the passage the author says this point convincingly. INCORRECT

E) has short-lived benefits. --> Nowhere in the passage the author says this point convincingly. INCORRECT

Only option left is C. Hence Correct choice

3.Which of the following does the author mention about overseas market research?

A) Without it, a company will not be able to sell any products abroad. -->Strong option. There is not mention of this line nor can it be inferred. INCORRECT

B) It is worthless because of the expenses involved. --> Nowhere, mentioned in the passage that MARKET RESEARCH is worthless. INCORRECT

C) It allows a company to estimate how many people might be interested in its products. -->
Quote:
Although expensive, overseas market research is highly valuable because it estimates the size of the available market

The above line in the passage clearly helps us to identify C as the answer. CORRECT

D) It gives a company information about local competition but not about possible obstacles to trade. -->
A close option, but read the line carefully.
Quote:
identifies the amount of competition in the area, and pinpoints potential trade barriers

The first part of the option is correct, but the second part isn't. INCORRECT

E) It supplies information that could potentially create better trading connections. --> Nowhere mentioned in the passage. INCORRECT

4.One function of the first paragraph is to

A) present the benefits of two methods of international marketing --> The benefits of TWO methods are not described in the first para. The benefits of each one are described in two paragraphs respectively. INCORRECT

B) describe two methods of international marketing, the benefits of which are described in the second paragraph --> The author is not DESCRIBING both the methods in the first para. he is just DESCRIBING one method. INCORRECT

C) introduce two possible methods of international marketing, one of which is criticized in the second paragraph --> While the first part is correct, the second part isn't. The author doesn't criticize any of the strategy. The author is providing more info about each strategy and their respective benefits. INCORRECT

D) present the benefits of adaptation for a company with many available resources --> Para 1 doesn't talk about ADAPTATION apart from just introducing it. INCORRECT

E) emphasize the importance of resources in a company's choice of marketing strategy --> Yes, the first para says that companies who choose standardization spend less amounts of money, thereby saving costs. CORRECT

I disagree with Q2. Hence not posting its reasoning. Was stuck between B and D and selected D as it is clearly mentioned in the passage.

B is the Clear Answer for Question 2

B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.

B added "but not exclusively", which creates other possibilities (the company is willing to meet the demands of overseas customers)

D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.

D is half correct because it is giving only one reason for the company's dependency; other reason could be the company's financial state.

Hope it helps
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04 Aug 2019, 02:26
Hi everyone,
Took me 9.20 minutes and got all correct. Took me 3.30 minutes to read and write down paragraph summaries along with the main point.

1. The author suggests that standardization

Pre-thinking: Since standardization is talked about in the first paragraph let's refer to P1 for our analysis

A) has long-term benefits that outweigh those of adaptation
Standardization is required for new or struggling companies, making us think that it could solve more short term problems than long terms problems. Hence incorrect

B) is chosen by companies which are more competitive than companies that choose adaptation
Not true and very close to an opposite answer choice. Adaptation is suitable for companies with great financial means so I would say that these companies are more competitive actually. Hence incorrect

C) may be less beneficial than adaptation in the long-run.
Yes. This answer choice requires also to have a look on the second paragraph so let's do that: In P2 it is clearly stated that A would be able to satisfy better the foreign markets because the higher attention to the individual segments of the market whether S would provide the same products to everyone. Correct

D) becomes more expensive with time. Opposite. According to P2 A becomes more expensive. Hence incorrect

E) has short-lived benefits. Nowhere mentioned. Hence incorrect

2.Which of the following best summarizes the content of the passage?

Pre-thinking:refer to our MP formulation here

A) Adaptation is a better method of international marketing than standardization for a rich company.
Partial scope. It refers only to P2. Hence incorrect

B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
This looks promising but let's see whether we come across a better answer choice

C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
This cause-effect relation has not been drawn. Hence incorrect

D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
This is true as stated in P1 so let's keep it

E) The benefits of standardization outweigh the benefits of adaptation. Nowhere mentioned. Hence incorrect

Between B and D the big difference is the not exclusively of option B, making this choice the correct one. Pay attention that both "financial situation" and "meeting the demand" are mentioned and they have the same weight but answer choice D implies that "meeting the demand" is the only factor to consider, making therefore the choice incorrect.
So B is the correct answer choice

3.Which of the following does the author mention about overseas market research?

Pre-thinking: Here we have a detail question and to answer it refer to the last half of P2 after "although expensive..."

A) Without it, a company will not be able to sell any products abroad.
It is not a requirement. Hence incorrect

B) It is worthless because of the expenses involved.
The although in the beginning of the sentence makes the research valuable, taking the expenses into consideration. Hence incorrect

C) It allows a company to estimate how many people might be interested in its products.
Mentioned. Hence correct

Inconsistent since info about local competition it is indeed mentioned but also obstacles to trade are

E) It supplies information that could potentially create better trading connections.
nowhere mentioned hence incorrect

4.One function of the first paragraph is to

Prethinking:The first paragraph talks about the requirements of both A&S and the advantages of S. Also note that the question statement asks us ONE function so pay attention to the wording

A) present the benefits of two methods of international marketing
Only benefits of S are discussed. Hence incorrect

B) describe two methods of international marketing, the benefits of which are described in the second paragraph
Only benefits of A are discussed in P2. Hence incorrect

C) introduce two possible methods of international marketing, one of which is criticized in the second paragraph
No critique in the 2nd P. Hence incorrect

D) present the benefits of adaptation for a company with many available resources
Function of P2. Hence incorrect

E) emphasize the importance of resources in a company's choice of marketing strategy
If you read the very first lines of the paragraph you will find this information. Hence correct
Re: In order to decide whether standardization or adaptation   [#permalink] 04 Aug 2019, 02:26
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