GMAT Question of the Day: Daily via email | Daily via Instagram New to GMAT Club? Watch this Video

 It is currently 23 Jan 2020, 01:15

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

In order to decide whether standardization or adaptation is the more

 new topic post reply Question banks Downloads My Bookmarks Reviews Important topics
Author Message
TAGS:

Hide Tags

Director
Joined: 03 Feb 2013
Posts: 838
Location: India
Concentration: Operations, Strategy
GMAT 1: 760 Q49 V44
GPA: 3.88
WE: Engineering (Computer Software)
In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

Updated on: 02 Oct 2019, 04:55
3
2
Question 1
00:00

based on 445 sessions

47% (02:55) correct 53% (02:54) wrong

HideShow timer Statistics

Question 2
00:00

based on 441 sessions

44% (01:22) correct 56% (01:17) wrong

HideShow timer Statistics

Question 3
00:00

based on 432 sessions

72% (01:07) correct 28% (01:01) wrong

HideShow timer Statistics

Question 4
00:00

based on 411 sessions

57% (01:09) correct 43% (01:06) wrong

HideShow timer Statistics

Question 5
00:00

based on 43 sessions

79% (01:11) correct 21% (01:08) wrong

HideShow timer Statistics

Question 6
00:00

based on 40 sessions

65% (00:53) correct 35% (00:42) wrong

HideShow timer Statistics

Question 7
00:00

based on 40 sessions

50% (00:44) correct 50% (00:45) wrong

HideShow timer Statistics

In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account the requirements of the overseas market, the extent to which it is willing to meet the demands of overseas customers and, most crucially, its own available resources. Standardization provides a new or struggling business several advantages over adaptive overseas marketing. Standardization allows a company to lower costs while increasing its overall output, giving the company an initial competitive edge over rival companies who choose to implement an adaptive strategy. This strategy does not require expensive overseas research or extensive infrastructure in other countries but allows the company to continue producing its regular products overseas via the same method in which it produces them at home.

Given the current state of the global market, companies with enough resources often find greater benefits in an adaptive marketing strategy. Because of differences in values, languages and currencies, certain products will only be profitable in certain countries, and within each country, regional differences require careful scrutiny of area-specific customer preferences. Although expensive, overseas market research is highly valuable because it estimates the size of the available market, identifies the amount of competition in the area, and pinpoints potential trade barriers. Having information about the target population can allow the company to market certain products by employing devices such as local traditions or ancient folk legends to appeal to a culture's preferences and thereby sell more products.

1. The author suggests that standardization

A) has long-term benefits that outweigh those of adaptation
B) is chosen by companies which are more competitive than companies that choose adaptation
C) may be less beneficial than adaptation in the long-run.
D) becomes more expensive with time.
E) has short-lived benefits.

2.Which of the following best summarizes the content of the passage?

A) Adaptation is a better method of international marketing than standardization for a rich company.
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
E) The benefits of standardization outweigh the benefits of adaptation.

3. Which of the following does the author mention about overseas market research?

A) Without it, a company will not be able to sell any products abroad.
B) It is worthless because of the expenses involved.
C) It allows a company to estimate how many people might be interested in its products.
D) It gives a company information about local competition but not about possible obstacles to trade.
E) It supplies information that could potentially create better trading connections.

4. One function of the first paragraph is to

A) present the benefits of two methods of international marketing
B) describe two methods of international marketing, the benefits of which are described in the second paragraph
C) introduce two possible methods of international marketing, one of which is criticized in the second paragraph
D) present the benefits of adaptation for a company with many available resources
E) emphasize the importance of resources in a company's choice of marketing strategy

5. Which of the following statements would provide the best continuation of the final paragraph?

A. If these methods fail to increase sales, a company would be forced to turn to another method of international marketing.
B. Therefore, companies with sufficient funds would do well if they invest in researching the cultural preferences of the countries whose markets they wish to penetrate.
C. For example, when an American toy company changed its product's packaging to feature a Chinese folk legend, its market share decreased.
D. These useful methods of increasing sales show why standardization is less beneficial than adaptation.
E. However, information about the target population is useless if a company has other methods to increase sales.

6. Which of the following is most similar to the relationship between local traditions and the target population?

A. insect repellant and mosquitoes
B. cheese in a mousetrap and mice
C. meat and vegetarians
D. cats and dogs
E. crowns and king

7. The passage implies that ancient folk legends

A. are useful in global marketing campaigns
B. have culturally specific connotations
C. are a necessary device in overseas marketing
D. are a potential trade barrier
E. are useful for companies with limited resources

Originally posted by kinjiGC on 03 Nov 2014, 06:54.
Last edited by SajjadAhmad on 02 Oct 2019, 04:55, edited 1 time in total.
Added Q #5, 6 and 7 - Updated - Complete topic (774).
Senior Manager
Joined: 05 Nov 2012
Posts: 379
Concentration: Technology, Other
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

29 Dec 2014, 22:06
1
2.Which of the following best summarizes the content of the passage? [main point]
A) Adaptation is a better method of international marketing than standardization for a rich company.
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
E) The benefits of standardization outweigh the benefits of adaptation.

This is about B vs D.
I selected D, based on following:
Quote:
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market, the extent to which it is willing to meet the demands of overseas customers and, most crucially,

But to answer this, we need to analyze the overall passage not just part of it.

Para#1: Intro and review and evaluation of method#1
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market,
the extent to which it is willing to meet the demands of overseas customers and,
most crucially, its own available resources [till now resource is not clear].

Standardization provides a new or struggling business several advantages over adaptive overseas marketing. .... [rest of the para is bringing low cost advantage of this approach]

Para#2:review and evaluation of method#2
Given the current state of the global market, companies with enough resources often find greater benefits in an adaptive marketing strategy. ... Although expensive, overseas market research ....

So i assume resource here points to cost. So B fits here. IMO this one was tricky.
Request other members to share their inputs...
Intern
Joined: 21 May 2015
Posts: 10
Location: United States
WE: Brand Management (Consumer Products)
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

25 Dec 2015, 20:00
1. The author suggests that standardization
C) may be less beneficial than adaptation in the long-run.
"Standardization allows a company to lower costs while increasing its overall output, giving the company an initial competitive edge over rival companies who choose to implement an adaptive strategy." Choice E is tempted but we do not know whether it will be more or less beneficial in the future for sure.

2)Which of the following best summarizes the content of the passage?
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
"This strategy does not require expensive overseas research or extensive infrastructure in other countries but allows the company to continue producing its regular products overseas via the same method in which it produces them at home." The second passage focuses on explain more detailed passage one's information.
Choice D focus on a few lines of the second passage, so it is to narrow.

3.Which of the following does the author mention about overseas market research?
C) It allows a company to estimate how many people might be interested in its products.
"Although expensive, overseas market research is highly valuable because it estimates the size of the available market, identifies the amount of competition in the area, and pinpoints potential trade barriers."

4. One function of the first paragraph is to
B) describe two methods of international marketing, the benefits of which are described in the second paragraph
E) emphasize the importance of resources in a company's choice of marketing strategy

I'm confused between Choice B and E, I do not find information to support choice E, could anyone help me ?
Manager
Joined: 30 Sep 2015
Posts: 51
Location: United States (MD)
Concentration: Marketing, Entrepreneurship
GMAT 1: 620 Q49 V25
GMAT 2: 620 Q49 V27
WE: Marketing (Consumer Products)
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

Updated on: 29 Oct 2016, 08:03
10 min (Have to keep working on my reading strategies)
Got 3/4 correct.

I got the 1st question wrong. Got stuck between C and E

Quote:
Standardization provides a new or struggling business several advantages over adaptive overseas marketing. Standardization allows a company to lower costs while increasing its overall output, giving the company an initial competitive edge over rival companies who choose to implement an adaptivestrategy.

From highlithed extracted part above, Option C is correct because, the passage assumes that S MKT there may have shorter term benefits than A MKT because S MKT give companies just an initial competitive edge over companies with A MKT, and probably not a competitive advantage in the long run?

Option E is incorrect because it is not suggesting a possibility of shorter term benefits, but assuring that it has long term benefits?

Kindly appreciate you Experts clarify my query.!

Thanks

Rumi

Originally posted by Rumikido3 on 29 Oct 2016, 07:52.
Last edited by Rumikido3 on 29 Oct 2016, 08:03, edited 1 time in total.
Manager
Joined: 30 Sep 2015
Posts: 51
Location: United States (MD)
Concentration: Marketing, Entrepreneurship
GMAT 1: 620 Q49 V25
GMAT 2: 620 Q49 V27
WE: Marketing (Consumer Products)
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

29 Oct 2016, 08:02
InAthens wrote:
7 mins 3/4
Can someone explain Q3 please ?

I found the correct answer choice C for Q3 from this extract in the 2nd paragraph:
"Although expensive, overseas market research is highly valuable because it estimates the size of the available market, identifies the amount of competition in the area, and pinpoints potential trade barriers."

Estimating the size of the available market is the first clue that MR will estimate, demand, offer, competition, etc

If we keep reading..
"Having information about the target population can allow the company to market certain products by employing devices such as local traditions or ancient folk legends to appeal to a culture's preferences and thereby sell more products".

Bingo! the highlighted portion above complement your pre-thinking and is telling that MR can estimate the demand of the potential market.
Manager
Status: Active
Affiliations: NA
Joined: 24 Oct 2012
Posts: 234
GMAT 1: 590 Q50 V21
GMAT 2: 600 Q48 V25
GMAT 3: 730 Q51 V37
GPA: 3.5
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

13 Feb 2017, 07:47
JarvisR wrote:
2.Which of the following best summarizes the content of the passage? [main point]
A) Adaptation is a better method of international marketing than standardization for a rich company.
B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
E) The benefits of standardization outweigh the benefits of adaptation.

This is about B vs D.
I selected D, based on following:
Quote:
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market, the extent to which it is willing to meet the demands of overseas customers and, most crucially,

But to answer this, we need to analyze the overall passage not just part of it.

Para#1: Intro and review and evaluation of method#1
In order to decide whether standardization or adaptation is the more appropriate international marketing method, a company must take into account
the requirements of the overseas market,
the extent to which it is willing to meet the demands of overseas customers and,
most crucially, its own available resources [till now resource is not clear].

Standardization provides a new or struggling business several advantages over adaptive overseas marketing. .... [rest of the para is bringing low cost advantage of this approach]

Para#2:review and evaluation of method#2
Given the current state of the global market, companies with enough resources often find greater benefits in an adaptive marketing strategy. ... Although expensive, overseas market research ....

So i assume resource here points to cost. So B fits here. IMO this one was tricky.
Request other members to share their inputs...

Yeah I also chose D but later realised D covers only one point among three points given at the start . Actually Overall passage suggests the startegy based on financial situation such as resource strength , overseas market analysis ( as mentioned by you) and marketing.
Intern
Joined: 22 Sep 2013
Posts: 6
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

28 Jul 2017, 22:22
hi team,

for question 1 i choose b. experts could you please explain why b is wrong.

i picked b because of the following:
Standardisation allows a company to lower costs while increasing its overall output, giving the company an initial competitive edge over rival companies who choose to implement an adaptive strategy.
BSchool Forum Moderator
Joined: 05 Jul 2017
Posts: 505
Location: India
GMAT 1: 700 Q49 V36
GPA: 4
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

31 May 2018, 01:02

1. The author suggests that standardization

A) has long-term benefits that outweigh those of adaptation -->Nowhere in the passage the author says this point with conviction. INCORRECT

B) is chosen by companies which are more competitive than companies that choose adaptation --> Nowhere in the passage the author says this point with conviction. INCORRECT

C) may be less beneficial than adaptation in the long-run. --> The usage of "may be" is key here. The author just says that "standardization gives a slight competitive edge over adaptation". Now, its not 100% true that it will be beneficial in the long run. But the usage of "may be" tell us that it could be possible. A potential answer. HOLD

D) becomes more expensive with time --> Nowhere in the passage the author says this point convincingly. INCORRECT

E) has short-lived benefits. --> Nowhere in the passage the author says this point convincingly. INCORRECT

Only option left is C. Hence Correct choice

3.Which of the following does the author mention about overseas market research?

A) Without it, a company will not be able to sell any products abroad. -->Strong option. There is not mention of this line nor can it be inferred. INCORRECT

B) It is worthless because of the expenses involved. --> Nowhere, mentioned in the passage that MARKET RESEARCH is worthless. INCORRECT

C) It allows a company to estimate how many people might be interested in its products. -->
Quote:
Although expensive, overseas market research is highly valuable because it estimates the size of the available market

The above line in the passage clearly helps us to identify C as the answer. CORRECT

D) It gives a company information about local competition but not about possible obstacles to trade. -->
A close option, but read the line carefully.
Quote:
identifies the amount of competition in the area, and pinpoints potential trade barriers

The first part of the option is correct, but the second part isn't. INCORRECT

E) It supplies information that could potentially create better trading connections. --> Nowhere mentioned in the passage. INCORRECT

4.One function of the first paragraph is to

A) present the benefits of two methods of international marketing --> The benefits of TWO methods are not described in the first para. The benefits of each one are described in two paragraphs respectively. INCORRECT

B) describe two methods of international marketing, the benefits of which are described in the second paragraph --> The author is not DESCRIBING both the methods in the first para. he is just DESCRIBING one method. INCORRECT

C) introduce two possible methods of international marketing, one of which is criticized in the second paragraph --> While the first part is correct, the second part isn't. The author doesn't criticize any of the strategy. The author is providing more info about each strategy and their respective benefits. INCORRECT

D) present the benefits of adaptation for a company with many available resources --> Para 1 doesn't talk about ADAPTATION apart from just introducing it. INCORRECT

E) emphasize the importance of resources in a company's choice of marketing strategy --> Yes, the first para says that companies who choose standardization spend less amounts of money, thereby saving costs. CORRECT

I disagree with Q2. Hence not posting its reasoning. Was stuck between B and D and selected D as it is clearly mentioned in the passage.

_________________
Manager
Joined: 29 Jan 2019
Posts: 82
Location: India
GPA: 4
WE: Business Development (Computer Software)
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

24 Apr 2019, 20:33
pikolo2510 wrote:

1. The author suggests that standardization

A) has long-term benefits that outweigh those of adaptation -->Nowhere in the passage the author says this point with conviction. INCORRECT

B) is chosen by companies which are more competitive than companies that choose adaptation --> Nowhere in the passage the author says this point with conviction. INCORRECT

C) may be less beneficial than adaptation in the long-run. --> The usage of "may be" is key here. The author just says that "standardization gives a slight competitive edge over adaptation". Now, its not 100% true that it will be beneficial in the long run. But the usage of "may be" tell us that it could be possible. A potential answer. HOLD

D) becomes more expensive with time --> Nowhere in the passage the author says this point convincingly. INCORRECT

E) has short-lived benefits. --> Nowhere in the passage the author says this point convincingly. INCORRECT

Only option left is C. Hence Correct choice

3.Which of the following does the author mention about overseas market research?

A) Without it, a company will not be able to sell any products abroad. -->Strong option. There is not mention of this line nor can it be inferred. INCORRECT

B) It is worthless because of the expenses involved. --> Nowhere, mentioned in the passage that MARKET RESEARCH is worthless. INCORRECT

C) It allows a company to estimate how many people might be interested in its products. -->
Quote:
Although expensive, overseas market research is highly valuable because it estimates the size of the available market

The above line in the passage clearly helps us to identify C as the answer. CORRECT

D) It gives a company information about local competition but not about possible obstacles to trade. -->
A close option, but read the line carefully.
Quote:
identifies the amount of competition in the area, and pinpoints potential trade barriers

The first part of the option is correct, but the second part isn't. INCORRECT

E) It supplies information that could potentially create better trading connections. --> Nowhere mentioned in the passage. INCORRECT

4.One function of the first paragraph is to

A) present the benefits of two methods of international marketing --> The benefits of TWO methods are not described in the first para. The benefits of each one are described in two paragraphs respectively. INCORRECT

B) describe two methods of international marketing, the benefits of which are described in the second paragraph --> The author is not DESCRIBING both the methods in the first para. he is just DESCRIBING one method. INCORRECT

C) introduce two possible methods of international marketing, one of which is criticized in the second paragraph --> While the first part is correct, the second part isn't. The author doesn't criticize any of the strategy. The author is providing more info about each strategy and their respective benefits. INCORRECT

D) present the benefits of adaptation for a company with many available resources --> Para 1 doesn't talk about ADAPTATION apart from just introducing it. INCORRECT

E) emphasize the importance of resources in a company's choice of marketing strategy --> Yes, the first para says that companies who choose standardization spend less amounts of money, thereby saving costs. CORRECT

I disagree with Q2. Hence not posting its reasoning. Was stuck between B and D and selected D as it is clearly mentioned in the passage.

B is the Clear Answer for Question 2

B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.

B added "but not exclusively", which creates other possibilities (the company is willing to meet the demands of overseas customers)

D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.

D is half correct because it is giving only one reason for the company's dependency; other reason could be the company's financial state.

Hope it helps
Senior Manager
Joined: 31 Jan 2019
Posts: 277
Location: Switzerland
Concentration: General Management
GPA: 3.9
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

04 Aug 2019, 02:26
Hi everyone,
Took me 9.20 minutes and got all correct. Took me 3.30 minutes to read and write down paragraph summaries along with the main point.

P1:General requirements for standardization and adaptation + advantages of standardization
MP: discuss standardization and adaptation

1. The author suggests that standardization

Pre-thinking: Since standardization is talked about in the first paragraph let's refer to P1 for our analysis

A) has long-term benefits that outweigh those of adaptation
Standardization is required for new or struggling companies, making us think that it could solve more short term problems than long terms problems. Hence incorrect

B) is chosen by companies which are more competitive than companies that choose adaptation
Not true and very close to an opposite answer choice. Adaptation is suitable for companies with great financial means so I would say that these companies are more competitive actually. Hence incorrect

C) may be less beneficial than adaptation in the long-run.
Yes. This answer choice requires also to have a look on the second paragraph so let's do that: In P2 it is clearly stated that A would be able to satisfy better the foreign markets because the higher attention to the individual segments of the market whether S would provide the same products to everyone. Correct

D) becomes more expensive with time. Opposite. According to P2 A becomes more expensive. Hence incorrect

E) has short-lived benefits. Nowhere mentioned. Hence incorrect

2.Which of the following best summarizes the content of the passage?

Pre-thinking:refer to our MP formulation here

A) Adaptation is a better method of international marketing than standardization for a rich company.
Partial scope. It refers only to P2. Hence incorrect

B) The decision whether to standardize or adapt a company's products relies heavily, but not exclusively, on its financial situation.
This looks promising but let's see whether we come across a better answer choice

C) A company which decides to use standardization does so because it lacks the resources to use adaptation.
This cause-effect relation has not been drawn. Hence incorrect

D) A company's choice of international marketing method depends on the extent to which it is willing to meet the demands of overseas customers.
This is true as stated in P1 so let's keep it

E) The benefits of standardization outweigh the benefits of adaptation. Nowhere mentioned. Hence incorrect

Between B and D the big difference is the not exclusively of option B, making this choice the correct one. Pay attention that both "financial situation" and "meeting the demand" are mentioned and they have the same weight but answer choice D implies that "meeting the demand" is the only factor to consider, making therefore the choice incorrect.
So B is the correct answer choice

3.Which of the following does the author mention about overseas market research?

Pre-thinking: Here we have a detail question and to answer it refer to the last half of P2 after "although expensive..."

A) Without it, a company will not be able to sell any products abroad.
It is not a requirement. Hence incorrect

B) It is worthless because of the expenses involved.
The although in the beginning of the sentence makes the research valuable, taking the expenses into consideration. Hence incorrect

C) It allows a company to estimate how many people might be interested in its products.
Mentioned. Hence correct

D) It gives a company information about local competition but not about possible obstacles to trade.
Inconsistent since info about local competition it is indeed mentioned but also obstacles to trade are

E) It supplies information that could potentially create better trading connections.
nowhere mentioned hence incorrect

4.One function of the first paragraph is to

Prethinking:The first paragraph talks about the requirements of both A&S and the advantages of S. Also note that the question statement asks us ONE function so pay attention to the wording

A) present the benefits of two methods of international marketing
Only benefits of S are discussed. Hence incorrect

B) describe two methods of international marketing, the benefits of which are described in the second paragraph
Only benefits of A are discussed in P2. Hence incorrect

C) introduce two possible methods of international marketing, one of which is criticized in the second paragraph
No critique in the 2nd P. Hence incorrect

D) present the benefits of adaptation for a company with many available resources
Function of P2. Hence incorrect

E) emphasize the importance of resources in a company's choice of marketing strategy
If you read the very first lines of the paragraph you will find this information. Hence correct
VP
Joined: 18 Dec 2017
Posts: 1011
Location: United States (KS)
GMAT 1: 600 Q46 V27
Re: In order to decide whether standardization or adaptation is the more  [#permalink]

Show Tags

15 Dec 2019, 18:35
Took 9 minutes and got all correct.

Let me know if someone needs help with any question.

I saw this one has the most incorrect %.

Quote:
6. Which of the following is most similar to the relationship between local traditions and the target population?

A. insect repellant and mosquitoes
B. cheese in a mousetrap and mice
C. meat and vegetarians
D. cats and dogs
E. crowns and king

I couldn't figure it out first then I thought about how local traditions and the target population are related regardless of the passage. Local traditions if worked upon can help achieve/win target population. For example, if I come to US and offer you turkey dishes on the Thanksgiving, I am basically targeting local tradition to attract target population.

Option B " cheese in a mousetrap and mice" is sort of the same thing. What cheese you decide to keep in the mousetrap depends on what you have been using/what kind of a mice you're dealing with. I don't know if it is a GMAT like question but there does exists a relationship.

Let me know if that helps! Thank you!
_________________
The Moment You Think About Giving Up, Think Of The Reason Why You Held On So Long

Learn from the Legend himself: All GMAT Ninja LIVE YouTube videos by topic
You are missing on great learning if you don't know what this is: Project SC Butler
Re: In order to decide whether standardization or adaptation is the more   [#permalink] 15 Dec 2019, 18:35
Display posts from previous: Sort by

In order to decide whether standardization or adaptation is the more

 new topic post reply Question banks Downloads My Bookmarks Reviews Important topics

 Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne