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It can be argued that much consumer dissatisfaction with

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Re: It can be argued that much consumer dissatisfaction with [#permalink]

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New post 14 Nov 2017, 22:26
I got 6/8 and it took 14 mins :o
Can anyone please explain Q6 and Q8.
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Re: It can be argued that much consumer dissatisfaction with [#permalink]

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New post 06 Jan 2018, 23:16
nikhilbhide wrote:
I got 6/8 and it took 14 mins :o
Can anyone please explain Q6 and Q8.


This is my reasoning.

6. The passage suggests that which of the following is true about the marketing of industrial products like those discussed in the third paragraph?
(A) The market segment and program target are identical.
-> correct.
'Rarely do members of a particular market segment group themselves neatly into a meaningful program target.'
(B) Mass marketing is the only feasible way of advertising such products.
-> Not mentioned and there is no 'only' so we cannot say only.
(C) The marketing program cannot be directed specifically to the program target.
-> Not mentioned
(D) More customers would be needed to justify the expense of direct selling.
-> Not mentioned
(E) The program audience would necessarily be made up of potential customers, regardless of the marketing approach that was used.
-> no need to necessarily. This information is not mentioned



8. It can be inferred from the passage that which of the following is true for most consumer-goods markets?
(A) The program audience is smaller than the market segment.
(B) The program audience and the market segment are usually identical.
(C) The market segment and the program target are usually identical.
(D) The program target is larger than the market segment.
(E) The program target and the program audience are not usually identical.
-> 'Even with all the past decade's advances in information technology,direct selling of
consumer goods is rare, and mass marketing-a marketing approach that aims at a wide audience-
remains the only economically feasible mode'
: It means that 'The program target' and 'The program audience' is not identical.
So, E is correct.
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Re: It can be argued that much consumer dissatisfaction with [#permalink]

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New post 07 Jan 2018, 02:19
[quote="OptimusPrimea1"]Anyone care to explain questions 1 and 3..

In question 1, the answer is B. Please refer the 2nd paragraph, sentence 9.....specialised trade media exists to expose members of the program target .............to the marketng program.

In qustion 3, the answer is C. again refer 2nd paragraph, sentence 8. ........is likely to be economically justified.....

Hope it clarifies.
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Re: It can be argued that much consumer dissatisfaction with [#permalink]

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New post 07 Jan 2018, 21:03
Kezia9 wrote:
OptimusPrimea1 wrote:
Anyone care to explain questions 1 and 3..

In question 1, the answer is B. Please refer the 2nd paragraph, sentence 9.....specialised trade media exists to expose members of the program target .............to the marketng program.

In qustion 3, the answer is C. again refer 2nd paragraph, sentence 8. ........is likely to be economically justified.....

Hope it clarifies.


thanks, it does help.
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Re: It can be argued that much consumer dissatisfaction with [#permalink]

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New post 16 Jan 2018, 11:20
I have to notice an error in the Q6 that made me pick the wrong choice.
6.The passage suggests that which of the following is true about the marketing of industrial products like those discussed in the third paragraph?
The text discuss the "industrial products" in the second paragraph, not in the third.

Hope that helps!
Re: It can be argued that much consumer dissatisfaction with   [#permalink] 16 Jan 2018, 11:20

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