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It can be argued that much consumer dissatisfaction with

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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 15 Jun 2012, 08:09
b,e,c,d,e,a,d,e

Most are correct i hope, seems pretty consistent with the others......
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Verbal Diagnostic Test No : 7 – RC Q No:1, 2 and 3  [#permalink]

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New post 21 Mar 2014, 04:37
Questions 1 to 3 are based on the following passage

It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product.

There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there are the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.

These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target—and only members of the program target—to the marketing program.

Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare and mass marketing—a marketing approach that aims at a wide audience—remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed. (Source gmatclub)


1. The passage suggests which of the following about highly specialized trade media?

(A) They should be used only when direct selling is not economically feasible.
(B) They can be used to exclude from the program audience people who are not part of the program target.
(C) They are used only for very expensive products.
(D) They are rarely used in the implementation of marketing programs for industrial products.
(E) They are used only when direct selling has not reached the appropriate market segment.


OA: B
OE:
A. They should be used only when the program audience is inseparable from program target.
B. Correct choice ; This allows focused marketing
C. Irrelevant
D. Such special media are useful for only industrial products
E. Where direct selling cannot reach a particular target, special media can reach still less.


2. Which of the following can be inferred from the passage about direct selling?

(A) It is used in the marketing of most industrial products.
(B) It is often used in cases where there is a large program target.
(C) It is not economically feasible for most marketing programs.
(D) It is used only for products for which there are many potential customers.
(E) It is less successful at directing a marketing program to the target audience than are other marketing approaches.

OA: C
OE:

A. Not most industrial products; They are usable for even consumer products like Amway
B. When large program target is there, mass marketing is the best strategy
C. Direct selling is pretty slow and costs high -------Correct choice
D. When many potential customers are there, one must resort to mass marketing
E. Because of scarcity of time and resources, it cannot cover wide radar.


3. The passage implies that which of the following is true about the marketing of industrial products like those discussed in the third paragraph?

(A) The market segment and program target are the same.
(B) Mass marketing is the only feasible way of advertising such products.
(C) The marketing program cannot be directed specifically to the program target.
(D) More customers would be needed to justify the expense of direct selling.
(E) The program audience would necessarily be made up of potential customers, regardless of the marketing approach that was used.

OA: A
OE:
A; Correct answer; Industrial products have limited customer base; It will be easier to approach them personally
B. Mass marketing includes plenty of non interested people.
C. Because of lack of specialized trade media, it is not possible to direct the program to a specific audience
D. Direct selling requires fewer customers rather than more customers.
E. In a program audience, there may be more uninterested people than interested people.


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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 27 Sep 2014, 09:11
Anyone have something to say about q. 6?
I chose E because we don't care about what the marketing is...
We only care about who gets to see it, and that's why the direct marketing exists... no?
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 16 Mar 2015, 03:12
Could someone help me with answer explanations for Q 5 and Q8?
Many thanks! :)
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 09 Sep 2015, 01:08
I quite didnt understand the 6th Question... it says "The passage suggests that which of the following is true about the marketing of industrial products like those discussed in the third paragraph?

There are no industrial products discussed in the third para.. And moreover the third para says that "consumer goods" are better mass marketed - so option (B)
However if option (A) was to be right, then we should have been looking in to 2nd para! (how does 3rd para even say anything about industrial products" - please explain !
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 09 Sep 2015, 06:36
Took me some 10 minutes, but eventually I got all the answers correct. :) Honestly, that was a fun passage. Actually meaningful and interesting imho.
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 08 Oct 2015, 00:32
1
Following lines from the third paragraph supports option A for Question 6

These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable.
Since products like these industrial products are an exception to the generalization that "These three groups are rarely identical."

This implies that for such products market segment and program target are identical.
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 14 Nov 2017, 22:26
I got 6/8 and it took 14 mins :o
Can anyone please explain Q6 and Q8.
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 06 Jan 2018, 23:16
nikhilbhide wrote:
I got 6/8 and it took 14 mins :o
Can anyone please explain Q6 and Q8.


This is my reasoning.

6. The passage suggests that which of the following is true about the marketing of industrial products like those discussed in the third paragraph?
(A) The market segment and program target are identical.
-> correct.
'Rarely do members of a particular market segment group themselves neatly into a meaningful program target.'
(B) Mass marketing is the only feasible way of advertising such products.
-> Not mentioned and there is no 'only' so we cannot say only.
(C) The marketing program cannot be directed specifically to the program target.
-> Not mentioned
(D) More customers would be needed to justify the expense of direct selling.
-> Not mentioned
(E) The program audience would necessarily be made up of potential customers, regardless of the marketing approach that was used.
-> no need to necessarily. This information is not mentioned



8. It can be inferred from the passage that which of the following is true for most consumer-goods markets?
(A) The program audience is smaller than the market segment.
(B) The program audience and the market segment are usually identical.
(C) The market segment and the program target are usually identical.
(D) The program target is larger than the market segment.
(E) The program target and the program audience are not usually identical.
-> 'Even with all the past decade's advances in information technology,direct selling of
consumer goods is rare, and mass marketing-a marketing approach that aims at a wide audience-
remains the only economically feasible mode'
: It means that 'The program target' and 'The program audience' is not identical.
So, E is correct.
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 07 Jan 2018, 02:19
[quote="OptimusPrimea1"]Anyone care to explain questions 1 and 3..

In question 1, the answer is B. Please refer the 2nd paragraph, sentence 9.....specialised trade media exists to expose members of the program target .............to the marketng program.

In qustion 3, the answer is C. again refer 2nd paragraph, sentence 8. ........is likely to be economically justified.....

Hope it clarifies.
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 07 Jan 2018, 21:03
Kezia9 wrote:
OptimusPrimea1 wrote:
Anyone care to explain questions 1 and 3..

In question 1, the answer is B. Please refer the 2nd paragraph, sentence 9.....specialised trade media exists to expose members of the program target .............to the marketng program.

In qustion 3, the answer is C. again refer 2nd paragraph, sentence 8. ........is likely to be economically justified.....

Hope it clarifies.


thanks, it does help.
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 16 Jan 2018, 11:20
I have to notice an error in the Q6 that made me pick the wrong choice.
6.The passage suggests that which of the following is true about the marketing of industrial products like those discussed in the third paragraph?
The text discuss the "industrial products" in the second paragraph, not in the third.

Hope that helps!
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Re: It can be argued that much consumer dissatisfaction with  [#permalink]

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New post 06 Jun 2018, 05:35
Can someone help with the solution set to the above problem ?
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Re: It can be argued that much consumer dissatisfaction with &nbs [#permalink] 06 Jun 2018, 05:35

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