Jamboree and GMAT Club Contest: Recently, editors of leading dailies

Recently, editors of leading dailies have received several letters of complaint about an advertisement for Sucrocorp’s new range of cheeses. Ninety per cent of those who have complained about the advertisement have accused it of carrying racist undertones. However, Sucrocorp owns over twenty per cent of the market share for cheeses. Therefore, at least twenty per cent of consumers do not find the advertisement controversial.

Which of the following is an assumption of the argument?

A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
B. Sucrocorp’s consumers are aware of its advertisements.
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
D. Most consumers in the dairy market prefer certain types of cheese to others.
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.
Explanation:-
the causal relation is Sucrocorp owns over twenty per cent of the market share for cheeses.
--->
At least twenty per cent of consumers do not find the advertisement controversial.
Assumption-
All the consumers of suncorp (at least 20% of the total consumers)are aware of the advertisement.
Answer Choice Evaluation-
a)This is not discussed.Dislike may or may not have an impact.
b)This choice matches our assumption.Hence is correct.
c)This is not in the scope of the argument.
d)Out of scope.
e)Out of scope.Whether they are victim or not is not discussed.

Hence correct answer choice is "B".

Here author assumes there is correlation between company's market share and complaints against racist undertones.
there is a gap in the logic.

Which of the following is an assumption of the argument?

A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
It is the author's assumption.It fills the logic gap if we negate the answer option it tells that there is some impact which shatters author's conclusion .....so it is the correct assumption.

B. Sucrocorp’s consumers are aware of its advertisements.
author not mentioned about awareness of consumers.... it is out of scope

C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
There is no information about consumers who don't buy company's cheese

D. Most consumers in the dairy market prefer certain types of cheese to others.
consumer's preference is not the issue...out of scope

E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.
there is no information about racist attacks...author only talks about racist undertones....which is not equal.......out of scope

Correct answer is B because Customers must be aware of the cheese company's practices to make the claim that 20 % are not having any problem with it.

Recently, editors of leading dailies have received several letters of complaint about an advertisement for Sucrocorp’s new range of cheeses. Ninety per cent of those who have complained about the advertisement have accused it of carrying racist undertones. However, Sucrocorp owns over twenty per cent of the market share for cheeses. Therefore, at least twenty per cent of consumers do not find the advertisement controversial.

Which of the following is an assumption of the argument?

A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
B. Sucrocorp’s consumers are aware of its advertisements.
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
D. Most consumers in the dairy market prefer certain types of cheese to others.
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.


Premise: Sentence 1,2 and 3.
Conclusion: Sentence 4
Assumption: People who buy Sucrocorp cheese are not offended by the advertisement. And these consumers are aware of its advertisements

A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
- This actually weakens the assumption
B. Sucrocorp’s consumers are aware of its advertisements.
- Part of the Assumtion.
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
- Inference from sentence 3
D. Most consumers in the dairy market prefer certain types of cheese to others.
- Irrelevent
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.
- Irrelevent

Best ans: B

This is a pretty tricky question I think. There are 2 pieces of information we need to notice:

1) There are several letters of complaint about advertisement = several people complain about advertisement (we don't know whether they are consumers of cheese or not).
2) Conclusion: At least 20 percent of consumers do not find the advertisement controversial. Reason: Sucrocorp has 20 percent market share for cheeses.

We can immediately eliminate D and E since they are irrelevant. The passage does not mention anything about different types of cheeses or victims of racist attacks.

C is an inference from the passage, not an assumption. Eliminate C.

A seems to be logical. If consumers do not like cheese they can still buy it. But does this information connect the 1) and 2) information? Not really. We don't know whether among those who complained about the advertisement there is any Sucrocorp consumer or not. The logic is also different: the conclusion says "Consumers = Not find ad controversial = (roughly) Like ad". A says "Consumers = Like/Dislike ad". So A cannot be the assumption of the conclusion. The "Ninety percent.." piece of information simply distracts us from the main conclusion. Eliminate A.

Answer is B.

Conclusion - Therefore, at least twenty per cent of consumers do not find the advertisement controversial.
Premise for the conclusion above -Sucrocorp owns over twenty per cent of the market share for cheeses.
What if the 20% percent people are not aware of the ad of Sucrocrop. Then they wouldn't know about the ad. If we negate that choice
Sucrocorp’s consumers are [b]not aware of its advertisements. These 20 % dont have any opinion about the ad as they are unaware of the ad and it breaks the conclusion. Therefore choice B is the answer.[/b]



A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product - Out of Scope. The argument doesnt talk whether the consumer will purchase the product or not.
B. Sucrocorp’s consumers are aware of its advertisements. - Correct Answer. Explanation above.
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable - This may or may not be true. Because 90% might represent a small sample of who complained and cannot be equated to all of the 80% of people who dont buy Sucrocorp cheese.
D. Most consumers in the dairy market prefer certain types of cheese to others. - The argument doesn't talk about other cheese and is out of scope.
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks - This choice doesn't talk about the 20% people mentioned in conclusion.

Argument:
Recently, editors of leading dailies have received several letters of complaint about an advertisement for Sucrocorp’s new range of cheeses. Ninety per cent of those who have complained about the advertisement have accused it of carrying racist undertones. However, Sucrocorp owns over twenty per cent of the market share for cheeses. Therefore, at least twenty per cent of consumers do not find the advertisement controversial.

Let's identify the premise and conclusion.

Premise:
There have been many complaints lately from editors of leading newspapers/dailies about an advertisement for Sucrocorp’s new range of cheeses. Of those who complained, 90% found it of racist undertones.

The argument further states that Sucrocorp owns >20% of the market share for cheeses.

Conclusion:
At least twenty per cent of consumers do not find the advertisement controversial.

Now we need to find what the author assumes to come to the stated conclusion. In this case, in concluding that at least 20% of consumers do not find the advertisement controversial, the author clearly assumes that the (loyal) consumers of Sucrocorp are aware of all of Sucrocorp’s advertisements. Thus the answer B looks correct.

A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product. --- incorrect
B. Sucrocorp’s consumers are aware of its advertisements. --- correct
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable. --- incorrect
D. Most consumers in the dairy market prefer certain types of cheese to others. --- incorrect
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks. --- incorrect

Recently, editors of leading dailies have received several letters of complaint about an advertisement for Sucrocorp’s new range of cheeses. Ninety per cent of those who have complained about the advertisement have accused it of carrying racist undertones. However, Sucrocorp owns over twenty per cent of the market share for cheeses. Therefore, at least twenty per cent of consumers do not find the advertisement controversial.

Premises : People complained. However, Sucrocorp owns more than 20% market share for cheeses.

Conclusion: at least twenty per cent of consumers do not find the advertisement controversial.

Prethinking: Here market share is being linked to consumers' finding ad controversial. So the basic assumption that atleast 20% consumers actually watched the advertisement and they did not find the ad controversial, and therefore they bought the product.

Which of the following is an assumption of the argument?

A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
This is opposite to the idea conveyed by the passage. since the market share is linked directly to the like/dislike of product ad.

B. Sucrocorp’s consumers are aware of its advertisements.
This fits our pre-thinking. If we negate this choice it directly weakens the assumption. So if those 20% consumers, who contributed in the market share, are not aware of the advertisement, it cannot be concluded that they actually find the ad controversial.


C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
Conclusion says that atleast 20 % of consumer do not find the ad controversial. So it may be possible that 30% did not find the ad controversial. So it cannot be assumed that 80% consumers consider the ad objectionable.

D. Most consumers in the dairy market prefer certain types of cheese to others.
Out of scope. No preferrence of taste is discussed.

E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.
Out of scope. whether those people who complained were actually the victims cannot be assumed.

My answer is A:

Premise:
- letters of complaint about Sucrocorp's new cheese.
- 90% of complaints accusing it of racism.
- Sucrocorp owns 20% market share for cheese.

Conclusion:
20%+ consumers do not find ad controversial.

Assumption:
Some ppl, whether they like or dislike the ad must be buying product

A. Correct - Matches the assumption. Also, using negation - "Dislike of an ad impacts whether consumers purchase the product" - breaks the conclusion.
B. Wrong - Whether consumers are aware or not of the ad has no effect on the conclusion. They can be purchasing the product whether they know or do not know about the ad.
C. Wrong - Another statement that has no effect on the conclusion. Word "consider" sounds s strange here. Ppl can still choose not to buy the product even if they don't like the ad, so it is not guaranteed that 80% do not buy because they don't like. They can like it or don't know about it and still buy the product.
D. Wrong - seems out of scope. We are talking about the ad here, whereas the answer is about consumer preference on types of cheese.
E. Wrong - it is not required that most complains must have come from ppl who were victims of racism. I'm not a victim of racism and still don't like the ad, for example, so not true.

JAMBOBREE OFFICIAL SOLUTION:

The argument states that 90% of people who had complained against Sucrocorp’s advertisements objected to the racist overtones in the ads. However, Sucrocorp has 20% of the market share for cheese. Thus, the author concludes that at least 20% people do not object to the advertisements of Sucrocorp. We need to figure out the assumption on which this conclusion is based.

1. If there is no co-relation between disliking the advertisements of a product and purchasing that product, it will end up weakening the claim that the author is trying to make. According to the author, 20% people must have no objection to the ads simply on the grounds that these 20% people are purchasing the product. So the author is making a connection between purchasing a product and disliking its advertisement.
2. CORRECT. A necessary pre-requisite to arrive at this conclusion is the assumption that the same 20% customers who purchased the product were aware of the advertisement. Objecting to an advertisement is possible only if people have watched the advertisement. What if we say that the 20% people who are purchasing Sucrocorp’s cheese are not even aware that there exists some kind of ‘racist’ advertisements of this product. In that case, the author’s conclusion that these customers do not find the advertisements objectionable does not hold true.
3. The people who are not buying the product are out of the scope of the argument.
4. This is out of scope.
5. This will just support the fact that the people who complained were justified in doing so. But it does not address the situation of those consumers who were buying the product.

Answer: B.
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Recently, editors of leading dailies have received several letters of complaint about an advertisement for Sucrocorp’s new range of cheeses. Ninety per cent of those who have complained about the advertisement have accused it of carrying racist undertones. However, Sucrocorp owns over twenty per cent of the market share for cheeses. Therefore, at least twenty per cent of consumers do not find the advertisement controversial.

Which of the following is an assumption of the argument?

A. Dislike of an advertisement has no impact on the likelihood that a consumer will purchase the product.
B. Sucrocorp’s consumers are aware of its advertisements.
C. The eighty per cent of consumers who do not buy Sucrocorp cheese consider the advertisement objectionable.
D. Most consumers in the dairy market prefer certain types of cheese to others.
E. Most of the complaints against the advertisement were by people who have themselves been the victims of racist attacks.

Argument Analysis: There is a complaint that Sucrocorp AD is racial. 90% only plays the role of confirming that there are no other major issues with the AD. But Sucrocorp owns 20% of mkt share. So the conclusion is drawn that AT LEAST 20% people DO NOT find the AD objectionable.

Pre-thinking: There could be a number of assumptions:
1. People buy a product if they have no objection with the advertisement the the product. (No Objection to AD --> Buy a product, or, A->B)
2. 20% consumers are aware of the AD. Otherwise, how could the author claim that they DO NOT find the AD objectionable?
3. Sucrocorp consumers do not buy the cheese just for the competitive price of Sucrocorp cheese.
etc.
POE:
A. This looks similar to our pre-think assumption 1 but this is totally different. It basically says, Objection to AD DO NOT lead one to buy a product, or, Objection to AD --> No buy a product. Or A->B. This is a trap answer. Eliminate.
B. Correct. This matches exactly our Pre-thinking assumption 2.
C. This is not necessary for the argument to hold true. Negating this choice we have: The eighty per cent of consumers who do not buy Sucrocorp cheese DO NOT consider the advertisement objectionable. - Argument do not break. At least 20% do not find objectionable is still true. Eliminate.
D. The phrase "consumers in the dairy market" makes this choice avoidable right away. We have to assume a lot to define exactly who are the consumers in the dairy market. Eliminate.
E. Complaints are from victims - so this doesn't talk about consumers at all. But the conclusion is about consumers of Sucrocorp. Eliminate.

Final Answer B.

In the avail choices, ofcourse B is correct...
but the main assumption would be..
Anyone buying product means he accepting the advertisement non controversial...
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