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# Kitchen magazine plans to license the use of its name by a

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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14 May 2012, 18:49
I am confused, the passage says that the magazine will collect fees for the name, then will it matter whether the maker finds the advertising less attractive.
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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06 Jun 2013, 19:24
amit2k9 wrote:
C takes a hit at the revenue.
C it is.

I wish C was written as "makers of OTHER cookware..."

i got confused. With OTHER in there, the answer is very clear. Imagine the other "cookware" companies as girlfriends... they will get jealous and stop talking to you grrrrr. got this wrong because I read it wrong

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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08 Jun 2013, 04:27
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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.

Premise 1: Kitchen magazine plans to license the use of its name for a line of cookware
Premise 2: Licensing the name of the magazine generates some risks since if the products disappoint customers, the magazine's prestige will be affected, therefore, magazine's advertising rev will be impacted negatively.
Premise 3: According the evaluation of some experts, this cookware is the most prestigious brand compare to other brands advertised on Kitchen magazine.
Conclusion: Kitchen magazine can collect licensing fee without endangering its other revenues.

a. This is the refrase of one premise, not an assumption
c. This is the correct answer. The Kitchen magazine has its own strengths and it can evaluate and agree to license its name to the cookware line. But the cookware line has its own position - it is superior to other brands advertised on Kitchen magazine - and the brand also considers if it's worth to pay for licensing fee on the Kitchen magazine while there are other cookware brands already advertised in this magazine. The assumption close the gap in the argument "yes, I agree with the proposition from you".
e. The magazine is prestigous, the cookware brand also prestigious. So, one side agree to do business does not mean that the other side also agree.

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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08 Jun 2013, 12:19
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i guess the answer is C.

The magazine assumes that other cookware manufacturers will continue to advertise in spite of same product offered under magazine brand name.

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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09 Jun 2013, 10:21
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P1: Kitchen magazine plans to license the use of its name by a line of cookware.
P2: If the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising.
P3: Experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.
C1: Kitchen can collect its licensing fees without endangering its other revenues.

The magazine reasons that because the cookware is superior to anything else on the market it will not disappoint customers and the magazine will be able to maintain its reputation, circulation, advertising, etc. From this reasoning the magazine concludes that collecting licensing fees from licensing its name to a line of cookware will not endanger its other revenues. We need an assumption that supports this conclusion.

C. "Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product." Correct. If companies find Kitchen a less attractive advertising vehicle because magazine's name is associated with a competing product, they will be less likely to advertise in the magazine. This would adversely affect the magazine's advertising revenue and invalidate the conclusion. Therefore, the magazine's conclusion assumes that this will not happen.

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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16 Jul 2013, 01:58
What's wrong with D? If we negate D, " Consumers who are not regular readers of Kitchen magazine will not be attracted to the cookware by the Kitchen name." Doesn't it weaken/attack the argument? If readers don't find the product attractive then won't the name of magazine get tarnished as suggested in the premise which in turn would hurt the revenues?

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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16 Jul 2013, 02:06
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nitin6305 wrote:
What's wrong with D? If we negate D, " Consumers who are not regular readers of Kitchen magazine will not be attracted to the cookware by the Kitchen name." Doesn't it weaken/attack the argument? If readers don't find the product attractive then won't the name of magazine get tarnished as suggested in the premise which in turn would hurt the revenues?

Keep an eye on the conclusion:
Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

D talks about consumers who are NOT regular readers, so even with D negated the argument holds.
D says that "consumers who are not regular readers of Kitchen magazine will not be attracted", but they could still maintain the regular readers and the other advertisers. The argument is still valid.

With C we are sure that the magazine will lose other revenues: if we negate it
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
===> the other revenues are endangered.
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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16 Jul 2013, 06:00
nitin6305 wrote:
What's wrong with D? If we negate D, " Consumers who are not regular readers of Kitchen magazine will not be attracted to the cookware by the Kitchen name." Doesn't it weaken/attack the argument? If readers don't find the product attractive then won't the name of magazine get tarnished as suggested in the premise which in turn would hurt the revenues?

As long as the magazine collects its licensing fee, the revenue generated by the cookware does not matter. As long as the magazine collects its "dough" from the makers of the cookware. Option D affects the makers of the cookware and Option C affects the magazine. The magazine earns revenues from licences not from the sales of the cookware.

Problem comes in for the magazine if the producer of the cookware is not interested in taking up the licence from the magazine because the magazine is already associated with a competitor; at that point the magazine will not earn the revenues.

Keep an eye on the conclusion.
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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16 Jul 2013, 06:21
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C for me too.

Magazine is talking about there decision to be associated with cookware company.

they are assuming that company is willing to be associated. but who knows they are or not.

NEGATION TEST: if the company is NOT willing then conclusion FALL APART. hence proves answer C.
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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19 Jul 2013, 05:55
thutran wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.

Premise 1: Kitchen magazine plans to license the use of its name for a line of cookware
Premise 2: Licensing the name of the magazine generates some risks since if the products disappoint customers, the magazine's prestige will be affected, therefore, magazine's advertising rev will be impacted negatively.
Premise 3: According the evaluation of some experts, this cookware is the most prestigious brand compare to other brands advertised on Kitchen magazine.
Conclusion: Kitchen magazine can collect licensing fee without endangering its other revenues.

a. This is the refrase of one premise, not an assumption
c. This is the correct answer. The Kitchen magazine has its own strengths and it can evaluate and agree to license its name to the cookware line. But the cookware line has its own position - it is superior to other brands advertised on Kitchen magazine - and the brand also considers if it's worth to pay for licensing fee on the Kitchen magazine while there are other cookware brands already advertised in this magazine. The assumption close the gap in the argument "yes, I agree with the proposition from you".
e. The magazine is prestigous, the cookware brand also prestigious. So, one side agree to do business does not mean that the other side also agree.

B could be a potential answer, since it states that nobody else uses the licensing of Kitchen,except the line of cookware.

Though, it strengthen our assumption that only the link of cookware is licensed to use Kitchen Magazine...

Pleas throw some light..
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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19 Jul 2013, 06:18
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jaituteja wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?

b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

B could be a potential answer, since it states that nobody else uses the licensing of Kitchen,except the line of cookware.

Though, it strengthen our assumption that only the link of cookware is licensed to use Kitchen Magazine...

Pleas throw some light..

Hi,

conclusion:
KITCHEN can collect fees ==>sure it will not loose other revenues.

now we are concerned only about the consequence which could happen because of this action....and not because what other things KITCHEN magazine will /will not do.

option B says:b. Kitchenwillnot license the use of its name for any products other than the line of cookware.==>this one is out of context...we are not worried about the harms by other action..which kitchen will do in future...hence this is wrong

option C:Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product

NOW IN THIS OPTION it is saying all other makers(not the one from whom kitchen is going to get fese)==>they will not find kitchen less attractive for advertisements...
now if they find KITCHEN less attractive because KITCHEN is going to endrse a competetive product(from whom KICHEN is going to get fees)==>It means other cookware will not advertise in this magazine==>hence it is losing revenue...===>hence this is the assumption ...as it is shattering the conclusion

hope it helps.
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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19 Jul 2013, 08:34
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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name. Strengthens the argument, not an assumption used in coming to the conclusion.
b. Kitchen will not license the use of its name for any products other than the line of cookware. Irrelevant to the question at hand.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product. Correct. The stem states the risk of reduced advertising income due to reduced circulation. They are "assuming" that competitors will continue to advertise in Kitchen magazine.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name. Strengthens the argument, not an assumption used in coming to the conclusion.
e. Kitchen is one of the most prestigious cooking-related magazines. Irrelevant.

Kitchen magazine is seeking to earn new income from the licensing fees and maintain income from Circulation and Advertising. Only the success or failure of the cookware line is seen as affecting income from Circulation and Advertising. They are assuming no other factors come into play. Answer C is one of those assumptions.
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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26 Jul 2013, 10:41
Hi,

I am still not able to get why B is incorrect... It passes the negation technique also..

Nothing else causes Y..

If i negate option B, then my conclusion is weakened...

"Kitchenwill license the use of its name for any products other than the line of cookware"

So, these other products could hamper the reputation of "Kitchen", hence other revenue will be affected...

I might be wrong, but i am more inclined to option B...

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10 Dec 2013, 03:43
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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.

Source - GMAT Prep
OA -
[Reveal] Spoiler:
C

Can anybody help me explain this question with proper reasoning?
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Re: Kitchen magazine plans to license the use of its name [#permalink]

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10 Dec 2013, 04:54
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sahilchaudhary wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.

Source - GMAT Prep
OA -
[Reveal] Spoiler:
C

Can anybody help me explain this question with proper reasoning?

best strategy.

1) evaluate each sentence of the stimulus

kitchen magazine plans to license the use of its name by a line of cookware.

a fact

For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.

a possible setback of this strategy

However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.T herefore, Kitchen can collect its licensing fee without endangering its other revenues.

shift in the argument and consequentely consclusion

this is the part that the assumption is related and is the key part of the entire argument

A. No other line of cookware is superior to that which will carry the Kitchen name.

too extreme: no other line and also a comparison. not related to something that permits to collect fee without endagering the company

B. Kitchen will not license the use of its name for any products other than the line of cookware.

other than something..........not related

C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

Bingo. if the makers FIND the kitchen magazine less attractive, we have less fees and the company is endagered by the magazine. this assumption defends the argument. so is perfect

D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

what the reader do is not related to our fee

E. Kitchen is one of the most prestigious cooking-related magazines.

wheter the magazine is well regognized or not is not related

I hope it helps you. do not esitate to ask if something remains unclear to you
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Re: Kitchen magazine plans to license the use of its name [#permalink]

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10 Dec 2013, 09:06
carcass wrote:
best strategy.

1) evaluate each sentence of the stimulus

kitchen magazine plans to license the use of its name by a line of cookware.

a fact

For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.

a possible setback of this strategy

However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.T herefore, Kitchen can collect its licensing fee without endangering its other revenues.

shift in the argument and consequentely consclusion

this is the part that the assumption is related and is the key part of the entire argument

A. No other line of cookware is superior to that which will carry the Kitchen name.

too extreme: no other line and also a comparison. not related to something that permits to collect fee without endagering the company

B. Kitchen will not license the use of its name for any products other than the line of cookware.

other than something..........not related

C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

Bingo. if the makers FIND the kitchen magazine less attractive, we have less fees and the company is endagered by the magazine. this assumption defends the argument. so is perfect

D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

what the reader do is not related to our fee

E. Kitchen is one of the most prestigious cooking-related magazines.

wheter the magazine is well regognized or not is not related

I hope it helps you. do not esitate to ask if something remains unclear to you

Thanks for the excellent explanation.
While doing this question on GMAT Prep, I was confused between A and B, but marked B because it states that Kitchen will not license the use of its name for any products other than the line of cookware.
I thought since Kitchen can collect its licensing fee without endangering its other revenues, it will do so only for the line of cookware and not any other products.
Hence, I went with B.

Could you please explain the flaw in my reasoning.
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Re: Kitchen magazine plans to license the use of its name [#permalink]

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10 Dec 2013, 10:38
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Sure

Now, I would like you to give an advice: when you face a question (is not important whether is quant like or verbal) try to simplify the argument and put yourself in THAT situation or scenario.

The magazine want to put on a series of cookware its name: for instance a new car is branded by Dolce & Gabbana. Eventually, this is strategy is maded to gain reputation and money (but of course).

The problem is: can we do this without have some cons ?? then, consequentely, the argument and our reasoning MUST be true for our conslcuion: Kitchen can collect its licensing fee without endangering its other revenues.

B. Kitchen will not license the use of its name for any products other than the line of cookware.

Basically here is suggested what : we will not give to ANOTHER LINE of the same product our brand. BUT we are really concerned of what ??? this is said in the second sentence of the stimulus

if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising

we care about of ads and reputation that could be endagered NOT whether or not we give our name to another line of cookware.

Indeed, B is really far away from the scanario in which we have to draw an assumption.

Hope is clear
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Re: Kitchen magazine plans to license the use of its name [#permalink]

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10 Dec 2013, 23:27
carcass wrote:
Sure

Now, I would like you to give an advice: when you face a question (is not important whether is quant like or verbal) try to simplify the argument and put yourself in THAT situation or scenario.

The magazine want to put on a series of cookware its name: for instance a new car is branded by Dolce & Gabbana. Eventually, this is strategy is maded to gain reputation and money (but of course).

The problem is: can we do this without have some cons ?? then, consequentely, the argument and our reasoning MUST be true for our conslcuion: Kitchen can collect its licensing fee without endangering its other revenues.

B. Kitchen will not license the use of its name for any products other than the line of cookware.

Basically here is suggested what : we will not give to ANOTHER LINE of the same product our brand. BUT we are really concerned of what ??? this is said in the second sentence of the stimulus

if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising

we care about of ads and reputation that could be endagered NOT whether or not we give our name to another line of cookware.

Indeed, B is really far away from the scanario in which we have to draw an assumption.

Hope is clear

Thanks buddy...its clear now
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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10 Feb 2014, 18:08
Conclusion: Kitchen can collect its licensing fees without endangering its other revenues.

Reasoning: Kitchen can collect its licensing fees without endangering its other revenues only if...
The argument above assumes which of the following?

a. No other line of cookware is superior to that which will carry the Kitchen name. Wrong - Out of scope. The argument is not committed to this. Besides, experts have already found it superior to all other cookware.

b. Kitchen will not license the use of its name for any products other than the line of cookware. Wrong - Shell game. Even if Kitchen licenses other products, other revenues may or may not be endangered.

c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product. Correct - The argument is committed to this sentence because it directly addresses that other lines of revenue will not be endangered.

d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name. Wrong - Whether or not non-regular readers are attracted to the magazine, the argument is committed to how other revenues are affected. Out of scope.

e. Kitchen is one of the most prestigious cooking-related magazines. Wrong - same reasoning as D. Out of scope.

IMO C

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Re: Kitchen magazine plans to license the use of its name [#permalink]

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18 Jan 2015, 00:44
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Re: Kitchen magazine plans to license the use of its name   [#permalink] 18 Jan 2015, 00:44

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