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# Kitchen magazine plans to license the use of its name by a

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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14 Feb 2015, 07:41
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12 May 2015, 16:04
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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

A. No other line of cookware is superior to that which will carry the Kitchen name.

B. Kitchen will not license the use of its name for any products other than the line of cookware.

C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

E. Kitchen is one of the most prestigious cooking-related magazines.
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12 May 2015, 17:09
Took some time to absorb what the first line is saying -
Quote:
Kitchen magazine plans to license the use of its name by a line of cookware.
Should be -
Quote:
Kitchen magazine plans to license the use of its name for a line of cookware.

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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20 Mar 2016, 06:46
Hello from the GMAT Club VerbalBot!

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09 Apr 2016, 15:19
if we negate C, the revenues of the magazine will fall sharply..and conclusion no longer stands.

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10 Apr 2016, 02:21
CR test us ability to criticize the argument. this mean we find out how to falsify the argument. there are many type of CR questions but all of them hinge around this ability.

to criticize the argument, we have to understand the argument . this means we need very good reading ability . practice reading is key to CR section
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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09 Jun 2016, 01:47
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.

Premise : Cookware rated superior by experts.
Conclusion : Attaching name won't affect revenue

Trap : Stating one factor and building conclusion around it.

So is the performance of the cookware the only factor? hmmmm I see a lot of other factors involved as well . For example why would samsung advertise its products on a magazine called Apple? Also won't it narrow the scope of the magazine, branding the magazine to be the product's mirror, every time the product introduces something won't it affect the magazine's brand?

Looking at option, I only see C (Si-ssy )

D is talking about the appliance. The conclusion has no mention of it. We are only worried about the revenue of the magazine. D straight out
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Re: Kitchen magazine plans to license the use of its name [#permalink]

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26 Jun 2016, 08:42
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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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09 Jul 2016, 22:30
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I chose A as my initial answer.

The majority of the argument was based on making sure the quality of the product not hurting its brand. The only 'proof' that the cookware is good quality is that it is better than other products in its magazine.

This is BASED on the ASSUMPTION that those products in the magazine are GOOD in the first place. It is entirely possible that 'other lines of cookware will be superior to the line that carries the Kitchen name'.

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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26 Jul 2017, 23:41
Merged topics. Please, search before posting questions!
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Kitchen magazine plans to license the use of its name by a [#permalink]

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28 Aug 2017, 04:09
darryl.yau wrote:
I chose A as my initial answer.

The majority of the argument was based on making sure the quality of the product not hurting its brand. The only 'proof' that the cookware is good quality is that it is better than other products in its magazine.

This is BASED on the ASSUMPTION that those products in the magazine are GOOD in the first place. It is entirely possible that 'other lines of cookware will be superior to the line that carries the Kitchen name'.

I was also tied up as to whether the answer was A or C. However, in evaluating option A - "No other line of cookware is superior to that which will carry the Kitchen name", the statement is too general. From the argument: "... experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen"... Therefore, would it make a difference if a line of cookware in a completely different city and country and not even advertised in Kitchen magazine is superior? No it will not. If option A stated "No other line of cookware advertised in Kitchen magazine is superior..." then this option will be a more realistic answer for me.

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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28 Aug 2017, 07:51
ANS C)
The answer choice states an alternative that may cause revenue of the magazine go down.

If makers of cookware doesn't feel kitchen to be right media to advertise and withdraw their adds.

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Re: Kitchen magazine plans to license the use of its name by a [#permalink]

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15 Oct 2017, 02:02
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name. -This is repetition of what is written in the premise
b. Kitchen will not license the use of its name for any products other than the line of cookware. -We are worried about the revenues from other such sources as advertisement and readers. This option doesn't talk about the revenue from alternate sources.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product. -Correct. If the advertisers withdraw from the magazine then it will be a loss of revenue for the magazine.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name. -We are worried about the attraction to magazine and not to cookware.
e. Kitchen is one of the most prestigious cooking-related magazines. -Irrelevant
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Re: Kitchen magazine plans to license the use of its name by a   [#permalink] 15 Oct 2017, 02:02

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