JAIN09 wrote:
cost of having it on the menu:does it include only the advertising cost or the advertising and the cost of preparing the sandwich
as per the argument:there was an heavy investment in the advertising of the new sandwich.the cost of having the sandwich on the menu cannot be recovered unless the sale grows to 4 times.
i think it only talks about the advertising expenses,but not the making charges of sandwich.
ENLIGHTEN ME SIR!!
ffsalek wrote:
Maybe , just the friend who want the veg sandwich who will consume it , and the others won't consume anything, and for example, waiting for their friend to finish to go and eat in anotther place !
Why do you assume that all the dinners will eat something or even consume something at the restaurant, thus increasing the profits of the restaurant
jack0997 wrote:
I have a doubt on option D:
(D) When even one member of group of diner???s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.
Option D is a factual statement. Despite this being true, sales of veg. sandwich are not picking. So, D is irrelevant.
Moreover,
OG explanation states that the chain's overall profit can be increased by encouraging large groups to eat at the chain.
My counter: Well, the chain is already doing this. The argument states that despite HEAVY MARKETING, sales are not picking.
Even if a large group come to the chain, the one who is a vegetarian or wants low-fat menu option would each veg sandwich and other others would eat the regular hamburger.
When we evaluate a potential weakener, we want to know if that choice is relevant
to the specific conclusion we're trying to weaken.In this case, the conclusion is
not that sales of the vegetarian sandwich will go up. We are told explicitly in the argument itself that a quadruple increase in sales is unlikely, even after heavy marketing. So the author has already conceded that point.
The conclusion we're asked to weaken is that "
the chain would be more profitable if it dropped the sandwich." This goes beyond sales of the veg sandwich and asks us to consider what impact dropping the sandwich would have on overall profits. Will dropping the sandwich lead to an increase in overall profits for the chain? The right choice will push us in the direction of saying, "Nah."
So (D) is definitely relevant, because it identifies a specific way that inclusion of the veg sandwich could generate an alternate source of profits: The sales made to omnivorous customers who arrive with vegetarian customers in a single group.
No other answer choice makes this logical connection to the chain's overall profits. That's why we keep (D) and ultimately recognize that it's the best choice available.
As I've mentioned previously, (D) doesn't have to destroy the author's argument to be our best choice. It doesn't have to account for every single detail that we might want to know once a group of customers has entered the restaurant, like volume of sales during that visit or frequency of return visits. And it doesn't have to give us more detailed figures about the costs of the veg sandwich.
(D) simply tells us that a vegetarian menu item can drive other kinds of sales that contribute to profit. Now we know that keeping the veg sandwich can potentially generate sales, while dropping the veg sandwich can potentially lose sales. This is enough to cast doubt on the conclusion.
Furthermore, the chain's marketing expenses might not have any impact on this logic. If true, (D) tells us that the
inclusion of a veg menu item (not the amount of marketing spend) is what tends to stop a group from going somewhere else. The chain could cut their marketing budget to $0, and their menu would still meet the condition of including one veg, low-fat option.
Add all of this to the fact that every other answer choice is worse at weakening the conclusion, and we have enough to settle on (D) and continue. I hope this helps clear up how (D) really does address the conclusion that was presented.