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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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jack0997 wrote:
GMATNinja wrote:
When we evaluate a potential weakener, we want to know if that choice is relevant to the specific conclusion we're trying to weaken.

In this case, the conclusion is not that sales of the vegetarian sandwich will go up. We are told explicitly in the argument itself that a quadruple increase in sales is unlikely, even after heavy marketing. So the author has already conceded that point.

The conclusion we're asked to weaken is that "the chain would be more profitable if it dropped the sandwich." This goes beyond sales of the veg sandwich and asks us to consider what impact dropping the sandwich would have on overall profits. Will dropping the sandwich lead to an increase in overall profits for the chain? The right choice will push us in the direction of saying, "Nah."

So (D) is definitely relevant, because it identifies a specific way that inclusion of the veg sandwich could generate an alternate source of profits: The sales made to omnivorous customers who arrive with vegetarian customers in a single group.

No other answer choice makes this logical connection to the chain's overall profits. That's why we keep (D) and ultimately recognize that it's the best choice available.

As I've mentioned previously, (D) doesn't have to destroy the author's argument to be our best choice. It doesn't have to account for every single detail that we might want to know once a group of customers has entered the restaurant, like volume of sales during that visit or frequency of return visits. And it doesn't have to give us more detailed figures about the costs of the veg sandwich.

(D) simply tells us that a vegetarian menu item can drive other kinds of sales that contribute to profit. Now we know that keeping the veg sandwich can potentially generate sales, while dropping the veg sandwich can potentially lose sales. This is enough to cast doubt on the conclusion.

Furthermore, the chain's marketing expenses might not have any impact on this logic. If true, (D) tells us that the inclusion of a veg menu item (not the amount of marketing spend) is what tends to stop a group from going somewhere else. The chain could cut their marketing budget to $0, and their menu would still meet the condition of including one veg, low-fat option.

Add all of this to the fact that every other answer choice is worse at weakening the conclusion, and we have enough to settle on (D) and continue. I hope this helps clear up how (D) really does address the conclusion that was presented.


Thank you very much for the detailed explanation. Kudos!

I have one more doubt w.r.t. the interpretation of Option D.

(D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.

I had interpreted (D) as: Since even if one member of group of diner’s prefers a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants (THIS FOOD CHAIN) that lack vegetarian or low-fat menu option. As per the argument, the food chain has only one vegetarian or low-fat food item (Verg sandwich), the group of diner’s would avoid coming here and would rather prefer a restaurant where there are few varieties of vegetarian or low-fat menu options.

Be careful when you re-phrase or re-interpret what's written. "The group tends to avoid restaurants that lack vegetarian or low-fat menu options" is NOT the same as "The group prefers restaurants where there are a few varieties of veg or low-fat items." And we have no evidence for the latter statement.

"Lack" can mean "have none of" or "don't have enough of." So the furthest you could push choice (D) is to: "The group tends to avoid restaurants that don't have enough vegetarian or low-fat menu options." Even then, (D) still casts doubt on the decision to drop from 1 veg option (which could be enough) to 0 veg options (which definitely is not enough). Furthermore, we still know that (D) is better than every other answer choice. This is all enough to keep (D) and move on.
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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JAIN09 wrote:
cost of having it on the menu:does it include only the advertising cost or the advertising and the cost of preparing the sandwich
as per the argument:there was an heavy investment in the advertising of the new sandwich.the cost of having the sandwich on the menu cannot be recovered unless the sale grows to 4 times.
i think it only talks about the advertising expenses,but not the making charges of sandwich.

ENLIGHTEN ME SIR!!

ffsalek wrote:
Maybe , just the friend who want the veg sandwich who will consume it , and the others won't consume anything, and for example, waiting for their friend to finish to go and eat in anotther place !
Why do you assume that all the dinners will eat something or even consume something at the restaurant, thus increasing the profits of the restaurant

jack0997 wrote:
I have a doubt on option D:

(D) When even one member of group of diner???s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.

Option D is a factual statement. Despite this being true, sales of veg. sandwich are not picking. So, D is irrelevant.

Moreover, OG explanation states that the chain's overall profit can be increased by encouraging large groups to eat at the chain.

My counter: Well, the chain is already doing this. The argument states that despite HEAVY MARKETING, sales are not picking.

Even if a large group come to the chain, the one who is a vegetarian or wants low-fat menu option would each veg sandwich and other others would eat the regular hamburger.

When we evaluate a potential weakener, we want to know if that choice is relevant to the specific conclusion we're trying to weaken.

In this case, the conclusion is not that sales of the vegetarian sandwich will go up. We are told explicitly in the argument itself that a quadruple increase in sales is unlikely, even after heavy marketing. So the author has already conceded that point.

The conclusion we're asked to weaken is that "the chain would be more profitable if it dropped the sandwich." This goes beyond sales of the veg sandwich and asks us to consider what impact dropping the sandwich would have on overall profits. Will dropping the sandwich lead to an increase in overall profits for the chain? The right choice will push us in the direction of saying, "Nah."

So (D) is definitely relevant, because it identifies a specific way that inclusion of the veg sandwich could generate an alternate source of profits: The sales made to omnivorous customers who arrive with vegetarian customers in a single group.

No other answer choice makes this logical connection to the chain's overall profits. That's why we keep (D) and ultimately recognize that it's the best choice available.

As I've mentioned previously, (D) doesn't have to destroy the author's argument to be our best choice. It doesn't have to account for every single detail that we might want to know once a group of customers has entered the restaurant, like volume of sales during that visit or frequency of return visits. And it doesn't have to give us more detailed figures about the costs of the veg sandwich.

(D) simply tells us that a vegetarian menu item can drive other kinds of sales that contribute to profit. Now we know that keeping the veg sandwich can potentially generate sales, while dropping the veg sandwich can potentially lose sales. This is enough to cast doubt on the conclusion.

Furthermore, the chain's marketing expenses might not have any impact on this logic. If true, (D) tells us that the inclusion of a veg menu item (not the amount of marketing spend) is what tends to stop a group from going somewhere else. The chain could cut their marketing budget to $0, and their menu would still meet the condition of including one veg, low-fat option.

Add all of this to the fact that every other answer choice is worse at weakening the conclusion, and we have enough to settle on (D) and continue. I hope this helps clear up how (D) really does address the conclusion that was presented.
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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If revenue from veg sandwich is lower than cost , the only way to bump up the revenue is to increase the sale . When sales increase to at least a level where revenue atleast equals to the cost , then veg sandwich will atleast not cause any loss and the restaurant can just take away the same profit without dropping the veg sandwich.

(D) says , if atleast one member prefers veg in group , may be for the sake of friendship everyone opts for veg , then this options suggests that for on's preference atleast 2 customer will buy a veg sandwich. Well , this certainly boosts sales a bit or atleast increases the chance of it.

Hence D is the answer
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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It took me lot of time to make sense out of D.
Argument says Dropping of sandwich from menu is more profitable.
What if Keeping it on menu is profitable.
D exactly conveys the same , even if the other group members have sandwich or burger ,Overall sale is increased because of sandwich.

please correct me if I am wrong, or I am assuming too much
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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VISHWAS1990 wrote:
Guys,

About option D:

without knowing the frequency of customers group with atleast one vegeterian visiting the restaurant ,how can you say that it will weaken the conclusion?
Suppose very few groups with atleast one vegeterian visit the restaurant in a month and they don't bill too much,then how will u make sure maintaining the new sandwich will profit the restaurant?


Even if there is one vegetarian person in a group of 5, other 4 will eat something else. Hence, the overall sales of the restaurant will increase. Hence, it’s actually the veg burger due to which the group is coming to restaurant and the overall sales of the restaurant is increasing .

Hope this helps.....
Help me with a kudos please.....

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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

Which of the following, if true, most seriously weakens the argument?

(A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it. - Trying and liking don't guarantee long-term gain. Doesn't weaken the original sentence

(B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
Not relevant to the argument topic(vegetarian sandwich)
(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.
Not relevant to the argument topic(vegetarian sandwich)

(D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.
Eliminating the vegetarian sandwich will result in a lost business opportunity for other food options and this opportunity(profit) has not been taken into account.
-Weaken the argument


(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.
Not so relevant to the argument topic(vegetarian sandwich)
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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anikageeti wrote:
Doesn't option D simply generalize a situation or provide an opinion rather than sticking to the question's passage?

To correctly answer this question we have to answer the following question:

Which of the following, if true, most seriously weakens the argument?

The argument supports the following conclusion:

the chain would be more profitable if it dropped the sandwich.

Now, here's choice (D).

(D) When even one member of a group of diners is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.

The implications of choice (D) are that, if the chain drops the vegetarian sandwich, it may lose the business of entire groups of diners that include a member who is vegetarian or prefers low fat food. Thus, even though the passage say that sales of the sandwich itself are not profitable for the chain, (D) indicates that it is quite possible that the chain would NOT be more profitable if it dropped the sandwich.

So, (D) does just what we need - it weakens the case for the conclusion - and thus (D) is the correct answer to the question.
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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agrasan wrote:

GMATNinja wrote:
Regarding choice (A), it's easy to read this option and think, "Oh good! This is evidence that sales will improve as more customers try the sandwich!"

But the passage SPECIFICALLY tells us that an increase in sales is unlikely. So we don't care what portion of the customers have tried the sandwich. We can't contradict the given information, so (A) must be eliminated.

As for choice (D), of course it is possible that this scenario only applies to one vegetarian per year. But think about the author's argument:


  • The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu.
  • Such an increase is unlikely.
  • Therefore, the chain would be more profitable if it dropped the sandwich.

If we are TOLD that sales will probably not increase, why would we want to keep it on the menu? Choice (D) gives us a very good reason to keep it on the menu. Even if sales of the vegetarian sandwich do not increase, simply having it on the menu MIGHT attract groups that would otherwise avoid the restaurant.

The author's argument is based on sales of the sandwich itself. Choice (D) suggests that there are other benefits to having the sandwich on the menu. This certainly does not PROVE that keeping it on the menu will be profitable. However, it certainly weakens the author's argument by suggesting that the author is failing to consider a potential benefit.

Choice (D) suggests that the author's argument is incomplete, so it is the best answer.

I hope that helps!


Hi GMATNinja

Through the statement - "Choice (D) suggests that there are other benefits to having the sandwich on the menu. This certainly does not PROVE that keeping it on the menu will be profitable.", are we considering the possibility that having sandwiches on the menu might attract customers (for ex: group with one vegetarian member and 9 non-vegetarians) who won't try sandwiches but have other food items like hamburgers? This way, chain restaurants will be able to cover their costs by increasing sales of other food items mainly due to increased footfall (because of vegetarian preference), is this what you meant in the explanation?


­Yes, that's exactly right! The benefit of keeping the veggie sandwich is that whole groups of people would choose this restaurant to accommodate one vegetarian in their group. The restaurant can then profit off of the rest of the group buying hamburgers and other items.

I hope that helps!­
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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Option "E" is also a contender but "attracted few new customers" makes it unlikely to increase the profit of the company.

D wins.
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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KarishmaParmar wrote:
AbdurRakib wrote:
Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

Which of the following, if true, most seriously weakens the argument?

A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.
B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.
D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.
E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.


OG 2017 New Question


Hi , Can someone help with why A is not a contender. If people are satisfied , they will keep buying it. And the firm will be at least as profitable as it is now or even more with word of mouth publicity.


Hi! Karishma,

Consumers reported that they were satisfied, but it doesn't mean that they will go and eat the sandwich again :)
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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KarishmaParmar wrote:
AbdurRakib wrote:
Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

Which of the following, if true, most seriously weakens the argument?

A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.
B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.
D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.
E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.


OG 2017 New Question


Hi , Can someone help with why A is not a contender. If people are satisfied , they will keep buying it. And the firm will be at least as profitable as it is now or even more with word of mouth publicity.

Hi KarishmaParmar ,

A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it. ------> Another market research surveys may contradict to this report.Overall surveys may not reflect actual impact.But Answer Choice D weakens the argument the most
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Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

Type - Weaken
Boil it down - Since sandwhich's sales is unlikely to quadruple , it's removal from menu will be more profitable
Pre- Thinking - Even if the restaurant has not made a break even with respect to sandwhich , we need to find some alternate reason due to which it's increasing the profitability

A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it. Incorrect

B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
Irrelevant
C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown. Irrelevant
D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.
Correct answer - matches our pre-thinking answer
E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger. Out of scope

Answer D
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
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Mrinal/Lostin,

About option D:
You are assuming that the business lost due to vegeterian group is higher than the maintenance cost of sandwich.To assume this you should know the maintenance cost of sandwich and the money lost due to vegeterian group.

I can also say that the cost of maintenance for sandwich is much higher than the business lost due to vegeterian group.So if i assume this, option D does not weaken the argument.
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
D for me too.as it indicates from 1 customer the whole group would start eating and slowly sales would grow
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
AbdurRakib wrote:
Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

Which of the following, if true, most seriously weakens the argument?

A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.
B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.
D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.
E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.


OG 2017 New Question


Hi , Can someone help with why A is not a contender. If people are satisfied , they will keep buying it. And the firm will be at least as profitable as it is now or even more with word of mouth publicity.
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
D for me too ... The conclusion that dropping it makes the most sense is suffers maximum impact via D
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Re: Last year a chain of fast-food restaurants, whose menu had always cent [#permalink]
OA is out of scope since you cannot contest the supporting arguments to weaken the argument rather you attack the conclusion to weaken the argument.

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