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# Lightbox, Inc., owns almost all of the movie theaters in

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Lightbox, Inc., owns almost all of the movie theaters in [#permalink]

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08 Feb 2008, 07:47
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Lightbox, Inc., owns almost all of the movie theaters in Washington County and has announced plans to double the number of movie screens it has in the county within five years. Yet attendance at Lightbox's theaters is only just large enough for profitability now and the county's population is not expected to increase over the next ten years. Clearly, therefore, if there is indeed no increase in population, Lightbox's new screens are unlikely to prove profitable.
Which of the following, if true about Washington County, most seriously weakens the argument?
A. Though little change in the size of the population is expected, a pronounced shift toward a younger, more affluent, and more entertainment-oriented population is expected to occur.
B. The sales of snacks and drinks in its movie theaters account for more of
Lightbox's profits than ticket sales do.
C. In selecting the mix of movies shown at its theaters, Lightbox's policy is to avoid
those that appeal to only a small segment of the moviegoing population.
D. Spending on video purchases, as well as spending on video rentals, is currently no
longer increasing.
E. There are no population centers in the county that are not already served by at
least one of the movie theaters that Lightbox owns and operates.
[Reveal] Spoiler: OA

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Director
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Schools: Stern, McCombs, Marshall, Wharton
Re: Lightbox, Inc., owns almost all of the movie theaters in [#permalink]

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08 Feb 2008, 08:00
az780 wrote:
Lightbox, Inc., owns almost all of the movie theaters in Washington County and has announced plans to double the number of movie screens it has in the county within five years. Yet attendance at Lightbox's theaters is only just large enough for profitability now and the county's population is not expected to increase over the next ten years. Clearly, therefore, if there is indeed no increase in population, Lightbox's new screens are unlikely to prove profitable.
Which of the following, if true about Washington County, most seriously weakens the argument?
A. Though little change in the size of the population is expected, a pronounced shift toward a younger, more affluent, and more entertainment-oriented population is expected to occur.
B. The sales of snacks and drinks in its movie theaters account for more of
Lightbox's profits than ticket sales do.
C. In selecting the mix of movies shown at its theaters, Lightbox's policy is to avoid
those that appeal to only a small segment of the moviegoing population.
D. Spending on video purchases, as well as spending on video rentals, is currently no
longer increasing.
E. There are no population centers in the county that are not already served by at
least one of the movie theaters that Lightbox owns and operates.

I go with A.

This one indicates that even though the population won't increasse the actual percentage of the population that goes to see movie will increase.

ex. Population: 1,000,000 Movie goers: 2,000,000 (Now)
Population: 1,000,000 Movie goers: 500,000 (10 Years Later)

Last edited by gixxer1000 on 08 Feb 2008, 12:44, edited 1 time in total.

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Re: Lightbox, Inc., owns almost all of the movie theaters in [#permalink]

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08 Feb 2008, 08:53
What's wrong with C?

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Re: Lightbox, Inc., owns almost all of the movie theaters in [#permalink]

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08 Feb 2008, 09:10
C is wrong because it does not indicate a policy that may increase sales in future. How will it increase sales in future?

A indicates a possibile justification to increate the number of screens in future with the possibility of an increase in sales, C does not.

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Re: Lightbox, Inc., owns almost all of the movie theaters in [#permalink]

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08 Feb 2008, 12:30
i think its A as well.

If the population shifts this way, the number of movies viewed per person will increase, without the population having to increase. This in effect increases profits but not necessarily attendance, so, the plan could still work.

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Re: Lightbox, Inc., owns almost all of the movie theaters in [#permalink]

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09 Feb 2008, 00:22
Conclusion: if there is indeed no increase in population, Lightbox's new screens are unlikely to prove profitable.
The weaken argument must mention answer choice that shows possibility that contrdicts or weakens the argument's conclusion.

A. Though little change in the size of the population is expected, a pronounced shift toward a younger, more affluent, and more entertainment-oriented population is expected to occur. [This will ensure more demand for movie watching - Hold it]

B. The sales of snacks and drinks in its movie theaters account for more of
Lightbox's profits than ticket sales do. [What is more profitable in the theater is not main conclusion – eliminate it]

C. In selecting the mix of movies shown at its theaters, Lightbox's policy is to avoid
those that appeal to only a small segment of the moviegoing population. [What segment of population lightbox movie theater less inclined to serve is out of argument scope – eliminate it]

D. Spending on video purchases, as well as spending on video rentals, is currently no
longer increasing. [Video purchases and rentals is not even mentioned in the argument – eliminate it]

E. There are no population centers in the county that are not already served by at
least one of the movie theaters that Lightbox owns and operates. [Population centers is out of scope – eliminate it]

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Manager
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Re: Lightbox, Inc., owns almost all of the movie theaters in [#permalink]

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09 Feb 2008, 00:35
Thanks everyone for discussion OA is A

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Re: Lightbox, Inc., owns almost all of the movie theaters in [#permalink]

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24 Dec 2014, 07:23
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Re: Lightbox, Inc., owns almost all of the movie theaters in   [#permalink] 24 Dec 2014, 07:23
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