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Many television viewers own videocassette recorders

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Many television viewers own videocassette recorders [#permalink]

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New post 14 Jul 2017, 07:18
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Question Stats:

62% (01:42) correct 38% (01:45) wrong based on 191 sessions

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Many television viewers own videocassette recorders (VCR’s). Companies that advertise on television complain that VCR ownership hurts their business, since a VCR makes it possible to view television programs without watching the commercials. Indeed, two-thirds of those who tape programs on a VCR edit out the commercials when viewing the programs.

Which of the following, if true, would most strengthen the companies’ complaint that VCR ownership is currently hurting their business?

(A) The methods for determining audience size, which in turn determines charges for advertising time, count households that are merely recording a program as households that are watching it.
(B) VCR manufacturers who advertise on television would themselves suffer the damage, if any, to advertisers’ interests that is caused by VCR’s.
(C) There are VCR’s that are in the early stages of development that will automatically edit out commercials during the recording process.
(D) Those who tape programs on VCR’s, but who do not edit out commercials when viewing the programs, tape more often than those who do edit out the commercials.
(E) Some television commercials are as entertaining or informative as the programs they interrupt.
[Reveal] Spoiler: OA

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Re: Many television viewers own videocassette recorders [#permalink]

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New post 15 Jul 2017, 02:11
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I got this question correct by POE.

The passage is saying VCRs are hurting Companies's business. How? By taking commercials out.

We need to strengthen this. I was not clear on option A, so kept it until the last.

(B) VCR manufacturers who advertise on television would themselves suffer the damage, if any, to advertisers’ interests that is caused by VCR’s. --> We are talking companies who are suffering not the VCR manufactures. Hence, OUT.

(C) There are VCR’s that are in the early stages of development that will automatically edit out commercials during the recording process. --> Could be a trap but this is talking about future. Conclusion is about present.

(D) Those who tape programs on VCR’s, but who do not edit out commercials when viewing the programs, tape more often than those who do edit out the commercials. --> Isn't it a weakener? Hence, OUT.

(E) Some television commercials are as entertaining or informative as the programs they interrupt. --> Irrelevant.

Since I rejected all the options but A, I can say answer is A.
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Re: Many television viewers own videocassette recorders [#permalink]

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New post 15 Jul 2017, 08:06
Many television viewers own videocassette recorders (VCR’s). Companies that advertise on television complain that VCR ownership hurts their business, since a VCR makes it possible to view television programs without watching the commercials. Indeed, two-thirds of those who tape programs on a VCR edit out the commercials when viewing the programs.

Which of the following, if true, would most strengthen the companies’ complaint that VCR ownership is currently hurting their business?

(A) The methods for determining audience size, which in turn determines charges for advertising time, count households that are merely recording a program as households that are watching it. -CORRECT. Suppose there are 10 households, out of which 8 record using VCR. The method for determining the audience size takes into account all 8 households as potential loss even though only 4 out of them might be actually watching the programs. Thus, based on these figures the advertising companies can say that they are loosing 8 potential customers and thus argue against VCR. [Seems the only plausible understanding, please correct me if my understanding us wrong]

(B) VCR manufacturers who advertise on television would themselves suffer the damage, if any, to advertisers’ interests that is caused by VCR’s. -Argument is about advertisers and not VCR manufacturers.

(C) There are VCR’s that are in the early stages of development that will automatically edit out commercials during the recording process. -We are worried about the present.

(D) Those who tape programs on VCR’s, but who do not edit out commercials when viewing the programs, tape more often than those who do edit out the commercials. -This is a weakner

(E) Some television commercials are as entertaining or informative as the programs they interrupt. -This is a fact. Out of scope.

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Many television viewers own videocassette recorders [#permalink]

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New post 20 Nov 2017, 14:48
Premise: VCRs enable tv program consumption without having to watch ads
Premise: 2/3s of those who tape tv programs on VCRs edit out ads
Conclusion: Companies who advertise on TV, NOT sellers of advertisement time slots or advertisers themselves, claim that VCR ownership hurts their business.
Question purpose: we need to strengthen this argument, which means we need an option that confirms that VCR ownership impairs either the revenues or profits of companies who advertise on TV. (note: it's easy to be right for the wrong reasons on this question so, IMO, getting this one right may not be the best gauge of CR ability)

(A) The methods for determining audience size, which in turn determines charges for advertising time, count households that are merely recording a program as households that are watching it.
Bingo. This option opens up the possibility that company ads aren't being seen by TV viewers, even though the company who ultimately ordered such ads was billed for them. Here's an extreme example: imagine that 99 viewers out of 100 both own a VCR and record programs. If the 66 of those who edit out commercials do not watch any ads, then according to this measurement method, the audience size would include all 99 VCR recorders, even though only 33 of them could have possibly viewed the ads. The unfairness of it all for the company is horrible :). Correct

(B) VCR manufacturers who advertise on television would themselves suffer the damage, if any, to advertisers’ interests that is caused by VCR’s.
Okay. If the VCR's marketing/ad agency is charged by the channel owner for more than is fair, then of course the VCR manufacturer will ultimately foot the bill. This option merely repeats info in the stem, but, importantly, it cues readers unto the fact that "companies that advertise on television" are not necessarily equivalent to "advertisers." Wrong

(C) There are VCR’s that are in the early stages of development that will automatically edit out commercials during the recording process.
Out of scope. Question asks about current time while this refers to a potential future time. Very Wrong

(D) Those who tape programs on VCR’s, but who do not edit out commercials when viewing the programs, tape more often than those who do edit out the commercials.
Convoluted/tricky, but this actually weakens the argument, since it alerts us to the possibility that people who record are actually more likely to watch commercials than we may think. Wrong

(E) Some television commercials are as entertaining or informative as the programs they interrupt.
Out of scope. If anything, weakens the author's argument. Very Wrong

Kudos [?]: 6 [0], given: 3

Many television viewers own videocassette recorders   [#permalink] 20 Nov 2017, 14:48
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