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# Many TV viewers own devices that can be set up to record

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Manager
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Many TV viewers own devices that can be set up to record [#permalink]

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09 Jun 2009, 08:41
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Many TV viewers own devices that can be set up to record shows automatically so that viewers can watch them later. Companies that advertise on television complain that the use of these devices hurts their business since the product makes it possible to watch television programs while selectively editing out commercials.

Which of the following, if true, would most strengthen the companies’ argument that the use of these TV recording devices is hurting their business?

A. The methods for determining audience size, which in turn determines charges for advertising time, count households that are merely recording a program as well as households that are watching it.

B. TV recording device manufacturers who advertise on television would themselves suffer the damage, if any, to advertisers’ interests that is caused by their product.

D. The use of these devices increases TV’s popularity as an entertainment medium.

E. Some television commercials are as entertaining or informative as the programs they interrupt.
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Manager
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09 Jun 2009, 08:51
IMO B.
The devices hurt the businesses of those who advertise and this is strengthened by the fact that the businesses of device manufacturers itself is getting hurt by use of their devices.
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09 Jun 2009, 09:44
I'll vote for C.

TV companies are hurt due to the fact that after recording it is possible to watch television programs while selectively editing out commercials. Option C is saying that there are some devices avaibale to do this work. Thus stregthens what TV companies are saying.
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09 Jun 2009, 15:38
I choose A!

If the price that advertisers pay is based on the number of TV viewers, and if the number of TV viewers that advertisers pay for includes those who have the recorder, than it's obviously hurting their business because the money is being spent on a segment that is totally not productive!
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09 Jun 2009, 16:35
A for me. Advertisers are paying the same price whether their commercials are veiwed or not.
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09 Jun 2009, 17:33
A for me as well. The companies are getting hurt because they have to pay higher prices even though the number of people watching their ads are potentially lower.
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09 Jun 2009, 20:36
Agree with u all. It shud be A...
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10 Jun 2009, 03:59
It's B for me.

What's the OA?
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10 Jun 2009, 05:59
bkumars8 wrote:
It's B for me.

What's the OA?

OA:A
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13 Jun 2009, 12:58
A...Since the ad companies are paying for the entire viewership...but only a fraction of them are actually watching them....causing a net revenue loss for the ad companies....
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13 Jun 2009, 22:04
agree with A.
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13 Jun 2009, 23:37
bigoyal wrote:
I'll vote for C.

TV companies are hurt due to the fact that after recording it is possible to watch television programs while selectively editing out commercials. Option C is saying that there are some devices avaibale to do this work. Thus stregthens what TV companies are saying.

I have the same reason for choosing 'C'.
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Re: TV viewers   [#permalink] 13 Jun 2009, 23:37
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