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# Marketing Analyst: Traditionally, introducing a new consumer

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05 May 2012, 22:55
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Difficulty:

25% (medium)

Question Stats:

72% (02:40) correct 28% (02:54) wrong based on 361 sessions

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Marketing Analyst: Traditionally, introducing a new consumer product contributes to the
diversity of a company’s product mix and results in an overall increase in revenues and
profits.
However, our launch of a new brand of soft drinks, Cool Breeze, planned for the end
of this fiscal year, will almost certainly reduce rather than increase the company’s profits.
Since we already offer a line of chilled refreshments that are very similar to Cool Breeze, the
launch of the new drink is likely to cannibalize our current sales rather than attract new
customers. Additionally, since the costs of producing Cool Breeze are higher than those
of the other chilled refreshments, a large part of our current sales will be replaced with
lower-margin revenues.
In the argument above, which of the following statements best
describes the role played by each portion in boldface?
A) The first is a pattern of cause and effect that the marketing analyst predicts will be repeated
in the case at issue; the second acknowledges a circumstance in which that pattern would not
hold.
b) The first is a generalization that the marketing analyst accepts as true; the second is a
consequence that follows from that generalization.
c) The first acknowledges a consideration against the main conclusion of the marketing analyst;
the second is that conclusion.
d) The first is a pattern of cause and effect that the marketing analyst predicts will not hold in
the case at issue; the second offers a consideration in support of that prediction.
e) The first is evidence that the marketing analyst provides in support of a certain prediction;
the second is that prediction.

Main CR Qs link - cr-qs-600-700-level-131508.html
[Reveal] Spoiler: OA

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10 Nov 2012, 04:58
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Archit143 wrote:
The biggest challenge in this question is time. I took 2 min 30 sec what about others. Pls suggest how to lessen the time. Because if we dont read whole argument, its 70% sure that answer will be wrong and than follows big answer choices. Seems like its a short passage.

Hii archit.
How are you?
Regarding bold face questions, even I was in same dilemma few days back. But after getting my hands on several of these questions, I feel pretty confident. The only type which concerns me of time consumption is parallel reasoning.
By the way, honestly speaking I did this question under a minute but this doesn't happens in all the questions. If you notice, the first bold face clearly shows a pattern of cause and effect which doesn't holds in the issue of the stimulus.
Only this option explains this fact, so there is no need to check other options.

If you have any strategy for parallel reasoning, please let me know.
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Re: CR - Boldface - #6 [#permalink]

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09 May 2012, 01:09
For this one I picked D instead.

Explanation anyone?Thank you.
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09 Nov 2012, 23:44
An easy D.
Only this option correctly states that the first bold face is a pattern of cause and effect. On reading the stimulus further more, it is explicitly stated that this pattern will not hold true in the case at issue.
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10 Nov 2012, 01:29
The biggest challenge in this question is time. I took 2 min 30 sec what about others. Pls suggest how to lessen the time. Because if we dont read whole argument, its 70% sure that answer will be wrong and than follows big answer choices. Seems like its a short passage.
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14 Sep 2014, 05:57
Marcab,

Can you tell me the source where you practised bold type questions? It will be helpful. Thanks in advance.
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09 Feb 2017, 00:33
The marketing analyst begins his argument by describing the usual relationship between the introduction of a new product and the impact on corporate revenues. Note the use of the word “traditionally” at the beginning of this premise, indicating that the suggested pattern of cause and effect typically holds. Thus, the first statement in boldface represents a generalization that the market analyst accepts as accurate. The analyst then goes on to conclude that this time, however, the usual cause-and-effect relationship will not hold and the introduction of a new product will reduce rather than increase the company’s profits. To support thisconclusion, the analyst offers evidence explaining why the new product launch may erode the company’s profits. Therefore, the second statement in boldface
represents evidence that supports the main conclusion of the analyst.

(A) This answer choice incorrectly states that the first statement will be repeatedin the case at issue. Remember, the analyst argues that the usual pattern will not hold this time. The second statement is correctly described as acknowledging a circumstance in which the usual pattern will not hold.
(B) This answer choice correctly describes the role of the first portion but mistakenly states that the second part in boldface follows from this generalization. The second statement in boldface presents evidence that supports the opposite effect from that described in the first portion. Specifically, the analyst claims that the new product launch will decrease rather than increase
profits.
(C) This answer choice correctly describes the role of the first statement but incorrectly states that the second statement represents the conclusion rather than the supporting evidence for that conclusion. Remember, the conclusion of the analyst is that the new product launch will decrease rather than increase profits.
(D) CORRECT. This answer choice correctly identifies the role of each of the two parts in boldface. The first part represents the generalization that is typically accurate but will not be repeated in the case at issue. The second portion presents evidence in support of the analyst’s prediction.
(E) This answer choice incorrectly states that the first portion supports rather than weighs against that analyst’s prediction. In addition, this answer choice incorrectly states that the second portion in boldface represents the analyst’s prediction rather than the evidence supporting it.
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Re: Marketing Analyst: Traditionally, introducing a new consumer   [#permalink] 09 Feb 2017, 00:33
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