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# Mourdet Winery: Danville Winery's new wine was introduced to

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Mourdet Winery: Danville Winery's new wine was introduced to [#permalink]

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06 May 2008, 18:48
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22.
Mourdet Winery: Danville Winery's new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottle. Danville uses a similar bottle. Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead.

Danville Winery: Not so. The two bottles can be readily distinguished: the label on ours, but not on theirs, is gold colored.

Which of the following, if true, most undermines Danville Winery's response?

(A) Gold is the background color on the label of many of the wines produced by Danville Winery.
(B) When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's.
(C) Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.
(D) It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.
(E) Many popular wines are sold in bottles of a standard design.
[Reveal] Spoiler: OA

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Re: Mourdet Winery: Danville Winery's new wine was introduced to [#permalink]

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06 May 2008, 19:00
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sondenso wrote:
22.
Mourdet Winery: Danville Winery's new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottle. Danville uses a similar bottle. Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead.

Danville Winery: Not so. The two bottles can be readily distinguished: the label on ours, but not on theirs, is gold colored.

Which of the following, if true, most undermines Danville Winery's response?

(A) Gold is the background color on the label of many of the wines produced by Danville Winery.
(B) When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's.
(C) Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.
(D) It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.
(E) Many popular wines are sold in bottles of a standard design.

D is the answer. The statement says the wine is sold in distinctive tall, black bottle. Answer D says purchasers will buy on the basis of the impression of the most obvious feature of the bottle which links back to tall, black bottle. The Gold label is not the obvious feature here. Therefore, D weakens Danville Winery's response.

Answer A kind of strengthen the Danville Winery's response.
Answer B can not weaken Danville Winery's response because DW's response is about the gold label.
Answer C is irrelevant to the question.
Answer E is irrelevant because we are talking about distinctive design here.
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Re: Mourdet Winery: Danville Winery's new wine was introduced to [#permalink]

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12 Mar 2013, 10:58
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Mourdet Winery: Danville Winery's new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottle. Danville uses a similar bottle. Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead.

Danville Winery: Not so. The two bottles can be readily distinguished: the label on ours, but not on theirs, is gold colored.

Which of the following, if true, most undermines Danville Winery's response?

(A) Gold is the background color on the label of many of the wines produced by Danville Winery.
(B) When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's.
(C) Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.
(D) It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.
(E) Many popular wines are sold in bottles of a standard design.

isn't there a difference between many customers and occasional purchasers ??
though any other option doesn't fit.
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Re: Mourdet Winery: Danville Winery's new wine was introduced to [#permalink]

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06 May 2008, 20:29
eileen1017 wrote:
22.
D is the answer. The statement says the wine is sold in distinctive tall, black bottle. Answer D says purchasers will buy on the basis of the impression of the most obvious feature of the bottle which links back to tall, black bottle. The Gold label is not the obvious feature here. Therefore, D weakens Danville Winery's response.

Answer A kind of strengthen the Danville Winery's response.
Answer B can not weaken Danville Winery's response because DW's response is about the gold label.
Answer C is irrelevant to the question.
Answer E is irrelevant because we are talking about distinctive design here.

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Re: Mourdet Winery: Danville Winery's new wine was introduced to [#permalink]

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21 Dec 2012, 01:47
Danville Winery's response: The two bottles can be readily distinguished.
D says that the occasional buyers generally buy bottles on the basis of most obvious feature of the bottle. These .buyers, going per the stimulus, will focus on the general features the bottle has and not on the gold sticker that this bottle carries.
Hence D undermines Danny Winery's response that the two bottles can be readily distinguished.
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Re: Mourdet Winery: Danville Winery's new wine was introduced to [#permalink]

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12 Mar 2013, 14:32
ConnectTheDots wrote:
Mourdet Winery: Danville Winery's new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottle. Danville uses a similar bottle. Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead.

Danville Winery: Not so. The two bottles can be readily distinguished: the label on ours, but not on theirs, is gold colored.

Which of the following, if true, most undermines Danville Winery's response?

(A) Gold is the background color on the label of many of the wines produced by Danville Winery.
(B) When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's.
(C) Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.
(D) It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.
(E) Many popular wines are sold in bottles of a standard design.

isn't there a difference between many customers and occasional purchasers ??
though any other option doesn't fit.

Hi ConnectTheDots,

Yes, there is a difference between "many customers" and "occasional purchasers", this means that (D) is not undermining Danville's response greatly; however it does undermine the Winery's response. Other answer choices do not undermine the response.

If it is common for occasional purchasers to buy a wine base on bottles most prominent characteristic, then some people would ignore the gold label on the bottle, thus, undermining Danville's response.

Hope this helps,

Vercules
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Re: Mourdet Winery: Danville Winery's new wine was introduced to [#permalink]

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26 Oct 2014, 10:58
Hello from the GMAT Club VerbalBot!

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Re: Mourdet Winery: Danville Winery's new wine was introduced to [#permalink]

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21 Dec 2015, 14:23
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Re: Mourdet Winery: Danville Winery's new wine was introduced to   [#permalink] 21 Dec 2015, 14:23
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# Mourdet Winery: Danville Winery's new wine was introduced to

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