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MS Marketing, Corporate Communications, and Advertising [#permalink]
29 Oct 2005, 01:01
Specialized Marketing Degree Programs
Applicants can choose from a diverse array of specialized masters degrees in related to marketing and the corporate image. Some of these programs are offered through business schools and allow students to sample the MBA offerings. Others are offered in Journalism schools or the Communications department.
One year focused on marketing research
what i've heard/researched is that MBA and MS marketing are the flip side of each other.
MBA curriculum is breadth while MS marketing is depth.
MBA is a general management curriculum with a handful of marketing electives. MS marketing is a marketing curriculum with a handful of management (so you'd take finance, op, stats, org behav in this kind of program too).
i have a friend who graduated last dec from northwestern's IMC program (integrated marketing communications) and has her dream job thru omnicom's MBA rotational program. she is currently working a few months' stint in shanghai. of course, i should mention that her bachelor's is in finance.
pay is very good and of course varies according to your previous work exp. training is great. i visited IMC and the dean said that there are some folks at, say, kellogg who - if they knew about IMC - might find