Last visit was: 24 Apr 2024, 01:40 It is currently 24 Apr 2024, 01:40

Close
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Close
Request Expert Reply
Confirm Cancel
SORT BY:
Date
Tags:
Difficulty: 505-555 Levelx   Strengthenx                        
Show Tags
Hide Tags
User avatar
Retired Moderator
Joined: 15 Apr 2013
Posts: 143
Own Kudos [?]: 6421 [150]
Given Kudos: 30
Location: India
Concentration: General Management, Marketing
GMAT Date: 11-23-2015
GPA: 3.6
WE:Science (Other)
Send PM
Most Helpful Reply
GMAT Club Verbal Expert
Joined: 13 Aug 2009
Status: GMAT/GRE/LSAT tutors
Posts: 6917
Own Kudos [?]: 63649 [40]
Given Kudos: 1773
Location: United States (CO)
GMAT 1: 780 Q51 V46
GMAT 2: 800 Q51 V51
GRE 1: Q170 V170

GRE 2: Q170 V170
Send PM
avatar
Manager
Manager
Joined: 11 Aug 2011
Posts: 134
Own Kudos [?]: 1711 [17]
Given Kudos: 886
Location: United States
Concentration: Economics, Finance
GMAT Date: 10-16-2013
GPA: 3
WE:Analyst (Computer Software)
Send PM
General Discussion
Retired Moderator
Joined: 04 Jun 2013
Status:Getting strong now, I'm so strong now!!!
Affiliations: National Institute of Technology, Durgapur
Posts: 337
Own Kudos [?]: 1899 [2]
Given Kudos: 92
Location: United States (DE)
GPA: 3.32
WE:Information Technology (Health Care)
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
2
Kudos
Everytime i read an official question, my respect for the test makers go up several folds.
The issue at hand is: no charge for coffee. Customers can drink coffee and pay as much as they wish. Owner asserts people will be fair and pay at least the amount rightly deserved. But manager says people may end up taking undue advantage.
Now, what if coffee is free but the coffee shop makes substantial profit from the delicatessens? It is also said #of customers will go up so the profit from pastries will also go up and so revenue will go up.
User avatar
Queens MBA Thread Master
Joined: 24 Oct 2012
Posts: 141
Own Kudos [?]: 379 [5]
Given Kudos: 45
Concentration: Leadership, General Management
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
5
Kudos
Coffee shop owner: A large number of customers will pay at least the fair market value for a cup of coffee, even
if there is no formal charge. Some will pay more than this out oi appreciation of the trust that is placed in them.
And our total number of customers is likely to increase. We could therefore improve our net cash flow by
implementing an honor system in which customers pay what they wish for coffee by depositing money in a can.
Manager: We're likely to lose money on this plan. Many customers would cheat the system, paying a very small
sum or nothing at all.

Argument Analysis :
Owner : No price tag, let customer pay what they want. Large number of Customer will pay fair price. Total customer base will increase, improving net cash flow.
Manager : Customer will cheat, leading to losses.

What can best support Owner's argument, if manager is true.
Pre thinking :
1. If Customer base increases hugely and Proportion of cheater is negligible.
2. If Customer buy something else along with coffee, and the price of add on stuff compensate the free tag of coffee.

POE.

(A) The new system. it implemented, would increase the number oi customers.
ISWAT - (Most attractive) - Agreed that it will increase customer, but what if high proportion of customers don't pay. So store will end in losses - Incorrect.

(B) By roasting its own coflee, the shop has managed ho reduce the difficulties and cost of maintaining an
inventory of freshly roasted coffee.
Out of Scope - This knowledge of roasting expense and it's impact on Revenue has not been shared with us. also, it no where connects to the plan shared in argument. So out of scope - Incorrect

(C) Many customers stay in the cafe for long stretches of time.
out of scope - Correlation between period of stay and Income from stay of customer is not discussed in argument. Hence out of scope - Incorrect.

(D) The shop makes a substantial profit from pastries and other food bought by the coffee drinkers.
Correct - If customer buys Sides along with coffee and those side dishes makes nice profit, then it will compensate price tag free coffee. Also due to shop's plan, Customer intake will increase, and hence sales of sides will increase, Increasing profit.

(E) No other coffee shop in the area has such a system.
out of scope - Other shop may not have it, but this does not prove that shop will make profit.

option D is correct
SVP
SVP
Joined: 06 Nov 2014
Posts: 1798
Own Kudos [?]: 1367 [1]
Given Kudos: 23
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
1
Kudos
Expert Reply
Coffee shop owner: A large number of customers will pay at least the fair market value for a cup of coffee, even
if there is no formal charge. Some will pay more than this out of appreciation of the trust that is placed in them.
And our total number of customers is likely to increase. We could therefore improve our net cash flow by
implementing an honor system in which customers pay what they wish for coffee by depositing money in a can.
Manager: We're likely to lose money on this plan. Many customers would cheat the system, paying a very small
sum or nothing at all.

Which of the following, if true, would best support the owner's plan, in light of the manager's concern?
The manager's concern is that they will lose money because the customers will cheat. The correct choice addresses this issue. Look for an answer choice that shows that the customers will continue to pay somehow and the cafe won't lose money.

(A) The new system. if implemented, would increase the number of customers.
An increase in customers could mean an increase in customers who don't pay.
(B) By roasting its own coffee, the shop has managed to reduce the difficulties and cost of maintaining an
inventory of freshly roasted coffee.
The difficulties and cost of maintaining freshly roasted coffee are not relevant.
(C) Many customers stay in the cafe for long stretches of time.
The time that customers stay in the cafe is not relevant. They can stay but not spend.
(D) The shop makes a substantial profit from pastries and other food bought by the coffee drinkers.
This shows that even if the customers cheat on the coffee cost the cafe receives profit from pastries and other food.
(E) No other coffee shop in the area has such a system.
Whether or not it's a unique system is not relevant.
Manager
Manager
Joined: 26 Dec 2011
Posts: 186
Own Kudos [?]: 55 [0]
Given Kudos: 20
Location: United States (NY)
Concentration: Finance, Entrepreneurship
GPA: 3.4
WE:Investment Banking (Investment Banking)
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
I'm not so sure about this question. I chose B, as it directly affects the cost of the coffee- lower costs=more profit, assuming revenue stays the same (if customers pay the same or more, as the manager describes, profits will increase).

Answer (D): The shop makes a substantial pro???t from pastries and other food bought by the coffee drinkers. How does this affect the conclusion of being more profitable? People may already be buying sides...
Manager
Manager
Joined: 11 Jun 2016
Posts: 56
Own Kudos [?]: 26 [0]
Given Kudos: 103
Location: India
GMAT 1: 680 Q49 V35
GMAT 2: 690 Q49 V34
GPA: 3.4
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
GMATNinja wrote:
Quote:
Coffee shop owner: A large number of customers will pay at least the fair market value for a cup of coffee, even if there is no formal charge. Some will pay more than this out of appreciation of the trust that is placed in them. And our total number of customers is likely to increase. We could therefore improve our net cash flow by implementing an honor system in which customers pay what they wish for coffee by depositing money in a can.

Manager: We're likely to lose money on this plan. Many customers would cheat the system, paying a very small sum or nothing at all.

Which of the following, if true, would best support the owner’s plan, in light of the manager’s concern?

(A) The new system if implemented, would increase the number of customers.

(B) By roasting its own coffee, the shop has managed to reduce the difficulties and cost of maintaining an
inventory of freshly roasted coffee.

(C) Many customers stay in the cafe for long stretches of time.

(D) The shop makes a substantial profit from pastries and other food bought by the coffee drinkers.

(E) No other coffee shop in the area has such a system.


Choice (D) is the best answer because it directly addresses the manager's concern.

I hope that helps!


GMATNinja, mikemcgarry
I chose A because i did not read option D properly. I stopped at pastries thinking pastries are not relevant to the discussion.

My concern is that is option A incorrect because its a repetition of the premise or because it doesn't directly address the manager's concern.
(The premise says the customers are LIKELY to increase whereas the answer option says they WOULD increase)

Thanks
GMAT Club Verbal Expert
Joined: 20 Nov 2016
Posts: 238
Own Kudos [?]: 984 [4]
Given Kudos: 1021
GMAT 1: 760 Q48 V47
GMAT 2: 770 Q49 V48
GMAT 3: 770 Q50 V47
GMAT 4: 790 Q50 V51
GRE 1: Q168 V167

GRE 2: Q170 V169
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
2
Kudos
2
Bookmarks
Expert Reply
KGump wrote:
GMATNinja, mikemcgarry
I chose A because i did not read option D properly. I stopped at pastries thinking pastries are not relevant to the discussion.

My concern is that is option A incorrect because its a repetition of the premise or because it doesn't directly address the manager's concern.
(The premise says the customers are LIKELY to increase whereas the answer option says they WOULD increase)

Thanks

The owner says that the "total number of customers is likely to increase." Choice (A) then strengthens the owner's position by saying that the number of customers WILL increase. However, this does not address the manager's concern. Even if choice (A) is true, the manager would say, "Who cares if we increase the total number of customers? If many of them pay a small sum or nothing at all, we will probably lose money."

As described below, only choice (D) addresses the manager's concern.
IIM School Moderator
Joined: 04 Sep 2016
Posts: 1261
Own Kudos [?]: 1238 [0]
Given Kudos: 1207
Location: India
WE:Engineering (Other)
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
Hi GMATNinjaTwo GMATNinja

I too fell for (B) trap at first glance.
In a practical market situation, will reducing inventory cost help in improving productivity
ie no of coffee served if not contribute to increase in net cash flow ie profit?
GMAT Club Verbal Expert
Joined: 13 Aug 2009
Status: GMAT/GRE/LSAT tutors
Posts: 6917
Own Kudos [?]: 63649 [3]
Given Kudos: 1773
Location: United States (CO)
GMAT 1: 780 Q51 V46
GMAT 2: 800 Q51 V51
GRE 1: Q170 V170

GRE 2: Q170 V170
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
2
Kudos
1
Bookmarks
Expert Reply
adkikani wrote:
Hi GMATNinjaTwo GMATNinja

I too fell for (B) trap at first glance.
In a practical market situation, will reducing inventory cost help in improving productivity
ie no of coffee served if not contribute to increase in net cash flow ie profit?

All else equal, if a store reduces its costs, then that would obviously improve its profits.

But this is something that the coffee shop has already done ("the shop has managed to reduce the difficulties and cost..."). In other words, this change has already been implemented and has nothing to do with the owner's plan.

Choice (B) describes a way that the shop has saved money, but if the shop implements an honor system and customers start paying little or nothing (i.e. decreased revenues), then the shop could lose money.

We need something that supports the owner's plan IN LIGHT OF the manager's concern. As described in this post, only choice (D) addresses the manager's concern.
Intern
Intern
Joined: 18 Feb 2017
Posts: 44
Own Kudos [?]: 8 [0]
Given Kudos: 509
Location: India
GMAT 1: 650 Q45 V30
GPA: 3.35
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
GMATNinja wrote:
adkikani wrote:
Hi GMATNinjaTwo GMATNinja

I too fell for (B) trap at first glance.
In a practical market situation, will reducing inventory cost help in improving productivity
ie no of coffee served if not contribute to increase in net cash flow ie profit?

All else equal, if a store reduces its costs, then that would obviously improve its profits.

But this is something that the coffee shop has already done ("the shop has managed to reduce the difficulties and cost..."). In other words, this change has already been implemented and has nothing to do with the owner's plan.

Choice (B) describes a way that the shop has saved money, but if the shop implements an honor system and customers start paying little or nothing (i.e. decreased revenues), then the shop could lose money.

We need something that supports the owner's plan IN LIGHT OF the manager's concern. As described in this post, only choice (D) addresses the manager's concern.


GMATNinja
net cash flow:
does it mean profit or revenue?
GMAT Club Verbal Expert
Joined: 20 Nov 2016
Posts: 238
Own Kudos [?]: 984 [3]
Given Kudos: 1021
GMAT 1: 760 Q48 V47
GMAT 2: 770 Q49 V48
GMAT 3: 770 Q50 V47
GMAT 4: 790 Q50 V51
GRE 1: Q168 V167

GRE 2: Q170 V169
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
2
Kudos
1
Bookmarks
Expert Reply
JAIN09 wrote:
GMATNinja wrote:
adkikani wrote:
Hi GMATNinjaTwo GMATNinja

I too fell for (B) trap at first glance.
In a practical market situation, will reducing inventory cost help in improving productivity
ie no of coffee served if not contribute to increase in net cash flow ie profit?

All else equal, if a store reduces its costs, then that would obviously improve its profits.

But this is something that the coffee shop has already done ("the shop has managed to reduce the difficulties and cost..."). In other words, this change has already been implemented and has nothing to do with the owner's plan.

Choice (B) describes a way that the shop has saved money, but if the shop implements an honor system and customers start paying little or nothing (i.e. decreased revenues), then the shop could lose money.

We need something that supports the owner's plan IN LIGHT OF the manager's concern. As described in this post, only choice (D) addresses the manager's concern.


GMATNinja
net cash flow:
does it mean profit or revenue?

Net cash flow is more like profit than revenue (though "net cash flow" and "profits" are two different things). But don't overthink the financial definitions here...

Let's say the coffee shop currently averages $1,000/day in coffee sales. Keep all other variables equal and imagine that they implement an honor system. If people cheat the system and only pay $800 for the same amount of coffee, then net cash flow will decrease. If, instead, people pay more than $1,000 "out of appreciation of the trust that is placed in them," then net cash flow will be improved.

In other words, for this example, an increase in revenue presumably increases both profits and net cash flow.
avatar
Intern
Intern
Joined: 14 Dec 2016
Posts: 1
Own Kudos [?]: [0]
Given Kudos: 0
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
I am confused about this question. Even if D can help improve the profit, it has nothing to do with implementing the honor system. The owner said the customer base is like to increase, but didn't say it will increase because of the honor system. So increasing customer base is a fact and has nothing to do with the honor system. How could D make sense here?
GMAT Club Verbal Expert
Joined: 20 Nov 2016
Posts: 238
Own Kudos [?]: 984 [1]
Given Kudos: 1021
GMAT 1: 760 Q48 V47
GMAT 2: 770 Q49 V48
GMAT 3: 770 Q50 V47
GMAT 4: 790 Q50 V51
GRE 1: Q168 V167

GRE 2: Q170 V169
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
1
Bookmarks
Expert Reply
yliu wrote:
I am confused about this question. Even if D can help improve the profit, it has nothing to do with implementing the honor system. The owner said the customer base is like to increase, but didn't say it will increase because of the honor system. So increasing customer base is a fact and has nothing to do with the honor system. How could D make sense here?

yliu, try reviewing this post. The idea is that implementing the honor system will increase the number of customers. Whether this results in an increase or decrease in coffee profits is largely irrelevant. Why? Because if we increase the number of customers (by implementing the honor system), the shop will increase its profits from sales of pastries and other food.
Intern
Intern
Joined: 07 Jul 2018
Posts: 33
Own Kudos [?]: 11 [0]
Given Kudos: 33
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
GMATNinja wrote:
Quote:
Coffee shop owner: A large number of customers will pay at least the fair market value for a cup of coffee, even if there is no formal charge. Some will pay more than this out of appreciation of the trust that is placed in them. And our total number of customers is likely to increase. We could therefore improve our net cash flow by implementing an honor system in which customers pay what they wish for coffee by depositing money in a can.

Manager: We're likely to lose money on this plan. Many customers would cheat the system, paying a very small sum or nothing at all.

Which of the following, if true, would best support the owner’s plan, in light of the manager’s concern?

(A) The new system if implemented, would increase the number of customers.

(B) By roasting its own coffee, the shop has managed to reduce the difficulties and cost of maintaining an
inventory of freshly roasted coffee.

(C) Many customers stay in the cafe for long stretches of time.

(D) The shop makes a substantial profit from pastries and other food bought by the coffee drinkers.

(E) No other coffee shop in the area has such a system.

okay wrote:
I'm not so sure about this question. I chose B, as it directly affects the cost of the coffee- lower costs=more profit, assuming revenue stays the same (if customers pay the same or more, as the manager describes, profits will increase).

Answer (D): The shop makes a substantial pro???t from pastries and other food bought by the coffee drinkers. How does this affect the conclusion of being more profitable? People may already be buying sides...

According to the coffee shop owner, implementing an honor system would increase the total number of customers, and the manager does not dispute this claim. However, the manager believes that "many customers would cheat the system, paying a very small sum or nothing at all." In other words, the manager says, "Who cares if we increase the total number of customers? If many of them pay a small sum or nothing at all, we will probably lose money."

Choice (D) addresses the manager's concern by saying, "Yes, we might lose some money on coffee, but by increasing the total number of customers, we will increase the amount of food/pastries that we sell. Since we make a substantial profit selling food/pastries, those profits will make up for the relatively small amount of money we might lose on coffee."

Choice (B) tells us that the shop has been able to save some money by roasting its own coffee, but it does not address the managers concern. Even if they have a cheaper way to make coffee, if many people are paying little or nothing for the coffee, the shop would still likely lose money on coffee.

Choice (D) is the best answer because it directly addresses the manager's concern.

I hope that helps!



"implementing an honor system would increase the total number of customers"

How can we infer that?
Correct me where I'm thinking wrong but the question says " And our total number
of customers is likely to increase" in isolation, which means they are going to increase anyway irrespective of any honor system plan.

I read the passage in this way. Where am I thinking wrong because I don't say a casual relationship.

Thanks.
GMAT Club Verbal Expert
Joined: 13 Aug 2009
Status: GMAT/GRE/LSAT tutors
Posts: 6917
Own Kudos [?]: 63649 [4]
Given Kudos: 1773
Location: United States (CO)
GMAT 1: 780 Q51 V46
GMAT 2: 800 Q51 V51
GRE 1: Q170 V170

GRE 2: Q170 V170
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
2
Kudos
2
Bookmarks
Expert Reply
Akshit03 wrote:
GMATNinja wrote:
Quote:
Coffee shop owner: A large number of customers will pay at least the fair market value for a cup of coffee, even if there is no formal charge. Some will pay more than this out of appreciation of the trust that is placed in them. And our total number of customers is likely to increase. We could therefore improve our net cash flow by implementing an honor system in which customers pay what they wish for coffee by depositing money in a can.

Manager: We're likely to lose money on this plan. Many customers would cheat the system, paying a very small sum or nothing at all.

Which of the following, if true, would best support the owner’s plan, in light of the manager’s concern?

(A) The new system if implemented, would increase the number of customers.

(B) By roasting its own coffee, the shop has managed to reduce the difficulties and cost of maintaining an
inventory of freshly roasted coffee.

(C) Many customers stay in the cafe for long stretches of time.

(D) The shop makes a substantial profit from pastries and other food bought by the coffee drinkers.

(E) No other coffee shop in the area has such a system.

okay wrote:
I'm not so sure about this question. I chose B, as it directly affects the cost of the coffee- lower costs=more profit, assuming revenue stays the same (if customers pay the same or more, as the manager describes, profits will increase).

Answer (D): The shop makes a substantial pro???t from pastries and other food bought by the coffee drinkers. How does this affect the conclusion of being more profitable? People may already be buying sides...

According to the coffee shop owner, implementing an honor system would increase the total number of customers, and the manager does not dispute this claim. However, the manager believes that "many customers would cheat the system, paying a very small sum or nothing at all." In other words, the manager says, "Who cares if we increase the total number of customers? If many of them pay a small sum or nothing at all, we will probably lose money."

Choice (D) addresses the manager's concern by saying, "Yes, we might lose some money on coffee, but by increasing the total number of customers, we will increase the amount of food/pastries that we sell. Since we make a substantial profit selling food/pastries, those profits will make up for the relatively small amount of money we might lose on coffee."

Choice (B) tells us that the shop has been able to save some money by roasting its own coffee, but it does not address the managers concern. Even if they have a cheaper way to make coffee, if many people are paying little or nothing for the coffee, the shop would still likely lose money on coffee.

Choice (D) is the best answer because it directly addresses the manager's concern.

I hope that helps!



"implementing an honor system would increase the total number of customers"

How can we infer that?
Correct me where I'm thinking wrong but the question says " And our total number
of customers is likely to increase" in isolation, which means they are going to increase anyway irrespective of any honor system plan.

I read the passage in this way. Where am I thinking wrong because I don't say a casual relationship.

Thanks.

The owner states that the total number of customers would increase in order to support his/her conclusion that the shop would "improve [its] net cash flow by implementing an honor system." Look at the exact wording of the relevant piece of the passage:
Quote:
Some will pay more than this out of appreciation of the trust that is placed in them. And our total number of customers is likely to increase.

The use of the word "and" is a clear indicator that owner is listing separate pieces of evidence that each support his/her conclusion. Structured in a slightly different way, the owner is arguing that:

  • "We could therefore improve our net cash flow by implementing an honor system" BECAUSE
  • "some [customers] will pay more than [fair market value] out of appreciation of the trust that is placed in them. AND
  • our total number of customers is likely to increase."

I hope that helps!
e-GMAT Representative
Joined: 02 Nov 2011
Posts: 4343
Own Kudos [?]: 30781 [0]
Given Kudos: 634
GMAT Date: 08-19-2020
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
Expert Reply
okay wrote:
I'm not so sure about this question. I chose B, as it directly affects the cost of the coffee- lower costs=more profit, assuming revenue stays the same (if customers pay the same or more, as the manager describes, profits will increase).

Answer (D): The shop makes a substantial pro???t from pastries and other food bought by the coffee drinkers. How does this affect the conclusion of being more profitable? People may already be buying sides...




The passage is about the plan of the coffee shop owner and the criticism from the manager related to the revenue. The manager is only concerned about the revenue because he/she believes that the plan of the owner will decrease the revenue.

Option B - Let's assume that roasting the coffee reduces the cost, thus, they will have a cheaper way to make coffee. But even if the coffee is cheap now, how can we know the people will pay even the minimum cost price of the coffee. The coffee will continue to lose profit even of the cost price is reduced.

Option D - The option directly addresses the manager's concern and provides information about a different aspect. The coffee shop may lose money with the owner's plan but since the number of customers is increasing, the shop would still continue to make a substantial profit by selling pastries/food.

In essence, this option tells us that coffee is not the main source of revenue for the coffee shop.


Thanks :)
Director
Director
Joined: 14 Jul 2010
Status:No dream is too large, no dreamer is too small
Posts: 972
Own Kudos [?]: 4927 [0]
Given Kudos: 690
Concentration: Accounting
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
Top Contributor
WillGetIt wrote:
Coffee shop owner: A large number of customers will pay at least the fair market value for a cup of coffee, even if there is no formal charge. Some will pay more than this out of appreciation of the trust that is placed in them. And our total number of customers is likely to increase. We could therefore improve our net cash flow by implementing an honor system in which customers pay what they wish for coffee by depositing money in a can.

Manager: We're likely to lose money on this plan. Many customers would cheat the system, paying a very small sum or nothing at all.

Which of the following, if true, would best support the owner’s plan, in light of the manager’s concern?

(A) The new system if implemented, would increase the number of customers.

(B) By roasting its own coffee, the shop has managed to reduce the difficulties and cost of maintaining an inventory of freshly roasted coffee.

(C) Many customers stay in the cafe for long stretches of time.

(D) The shop makes a substantial profit from pastries and other food bought by the coffee drinkers.

(E) No other coffee shop in the area has such a system.


The owner says that an honor system that the coffee shop will not charge any fixed amount for coffee and customer will pay according to their satisfaction. The owner claimed that this owner system will increase customers and will lead to increase in net cash flow. But the manager doubts that many customers will cheat and will pay nothing.
The question asks to find an answer to support the owner’s plan in concern with the manager's plan.

(A) The premise already states that the new plan will the number of customers. Mentioning it again will not support the owner’s argument. It also doesn’t consider the manager’s concern. It may happen that if additional customers cheat then the coffee shop will incur loss rather than earning more money.
(B) This is irrelevant to the owner’s plan.
(C) A longtime waiting of customers in the coffee shop may bring more income buying more coffee and paying for those. But the reverse may happen if they cheat.
(D) This statement confirms that the honor system will bring more coffee drinkers the coffee shop earn a substantial profit from coffee drinkers through selling pastries and other foods as these items are not included in the honor system. So the owner’s plan will work even though many of the coffee drinkers don’t pay fair value for coffee. The loss from coffee will be compensated from pastries and other food’s profit.
(E) This option will work like option C. There may be more customers for coffee, but they may pay equal to fair value or less than fair value or they may cheat.

The Answer is D
Manager
Manager
Joined: 09 May 2019
Posts: 64
Own Kudos [?]: 32 [0]
Given Kudos: 312
Location: Jordan
Concentration: Operations, Entrepreneurship
GPA: 2.87
WE:Supply Chain Management (Consumer Products)
Send PM
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
WillGetIt wrote:
Coffee shop owner: A large number of customers will pay at least the fair market value for a cup of coffee, even if there is no formal charge. Some will pay more than this out of appreciation of the trust that is placed in them. And our total number of customers is likely to increase. We could therefore improve our net cash flow by implementing an honor system in which customers pay what they wish for coffee by depositing money in a can.

Manager: We're likely to lose money on this plan. Many customers would cheat the system, paying a very small sum or nothing at all.

Which of the following, if true, would best support the owner’s plan, in light of the manager’s concern?

(A) The new system if implemented, would increase the number of customers.

(B) By roasting its own coffee, the shop has managed to reduce the difficulties and cost of maintaining an inventory of freshly roasted coffee.

(C) Many customers stay in the cafe for long stretches of time.

(D) The shop makes a substantial profit from pastries and other food bought by the coffee drinkers.

(E) No other coffee shop in the area has such a system.

Honor System

Step 1: Identify the Question

The phrasing best support the owner’s plan indicates that this is a Strengthen the Argument question.

Step 2: Deconstruct the Argument

Owner:

Many ppl will pay market value for coffee

Some ppl will pay > market value

# of customers will ↑

© honor system → more $

Manager:

Many ppl will cheat→ © less $

Step 3: Pause and State the Goal

The question asks you to find an answer that supports the owner’s plan, in light of the manager’s concern. The owner’s conclusion is that implementing an honor system will increase cash flow. The manager’s objection is that many customers will cheat the system, and that this will reduce cash flow. The right answer will show that the honor system actually may increase cash flow, or at least that it may not decrease cash flow. Specifically, the answer should address the manager’s concern about cheating: possibly by explaining why cheating will not be a problem or by providing a reason the plan could be profitable even if cheating does occur.

Step 4: Work from Wrong to Right

(A) This is already stated as a premise of the owner’s argument. Stating it again does not provide additional support for the argument. Also, it does not take into account the manager’s concern about cheating. It’s possible that a large number of the new customers would cost the coffee shop money by cheating, rather than bringing in more money.

(B) The owner’s conclusion deals specifically with the results of implementing an honor system, not with whether the coffee shop is successful in general. There’s no way to know whether the coffee shop’s practice of roasting its own coffee will change after the honor system is implemented. Also, this answer does not address the manager’s concern about cheating in any way.

(C) Customers who stay in the cafe for a long time might bring in more income or less income, depending on their behavior. They might purchase more coffee, and if they do so at a fair price, the owner’s plan will work. They might also cheat the honor system, then stay in the cafe for a long time, tying up space that could be used by paying customers.

(D) CORRECT. The honor system only applies to coffee, not to pastries and other food. If the shop currently makes a profit from food purchased by the coffee drinkers, then attracting more coffee drinkers will probably increase the profit from food purchases. Even if many of those coffee drinkers don’t pay a fair amount for their coffee, it’s possible that the increased profit on food will compensate for the decreased profit on coffee.

(E) If no other coffee shop in the area has such a system, the plan could either be successful or unsuccessful. Perhaps if the honor system is seen as a novelty, more new customers will be attracted to the coffee shop. On the other hand, if customers are not familiar with the honor system, they may be more likely to cheat.


This is the conclusion by the owner:

if they change the payment method for only the coffee drinks, not other products from the regular one- paying bills through cashier- to - putting the charge customers wish in small cans- So, they will improve the net cash flow.

Below is the reply from the manager:

This plan will fail, as some people will pay for example 10 cents instead of 1USD (original price), considering that no one will catch them!!

So, we need an answer choice that even if some customers cheated, the profit margin will not effect!


(A) The new system if implemented, would increase the number of customers. -- No tie to the profit, if it will increase or decrease!

(B) By roasting its own coffee, the shop has managed to reduce the difficulties and cost of maintaining an inventory of freshly roasted coffee. -- No tie to the profit, if it will increase or decrease!

(C) Many customers stay in the cafe for long stretches of time. -- No tie to the profit, if it will increase or decrease!

(D) The shop makes a substantial profit from pastries and other food bought by the coffee drinkers. Here, the coffee shop made their profit from other products other than coffer, thus, even if some customers cheat and not pay, this will not effect the profit.

(E) No other coffee shop in the area has such a system. No tie to the profit, if it will increase or decrease!
GMAT Club Bot
Re: Coffee shop owner: A large number of customers will pay at least the [#permalink]
 1   2   
Moderators:
GMAT Club Verbal Expert
6917 posts
GMAT Club Verbal Expert
238 posts
CR Forum Moderator
832 posts

Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne