It is currently 18 Feb 2018, 00:55

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# Noting the success of DVDs in the marketplace, the newly

Author Message
TAGS:

### Hide Tags

Intern
Joined: 11 Apr 2011
Posts: 28
Re: CR - 700 level - dvd [#permalink]

### Show Tags

19 Aug 2011, 09:46
+1 C
If the movies are not avl in DVD then ppl are buying the movie more on tapes than on dvd...
Intern
Joined: 18 Jul 2011
Posts: 6
Re: CR - 700 level - dvd [#permalink]

### Show Tags

19 Aug 2011, 12:19
IMO it can't be C. The premise stated that the number of videocassettes sold are twice the DVDs sold of the SAME MOVIE. Thus it doensn't matter how few movies are published in DVDs, they are sold at a slower rate

+1 D
Board of Directors
Joined: 01 Sep 2010
Posts: 3472
Re: CR - 700 level - dvd [#permalink]

### Show Tags

29 Aug 2011, 18:37
Sorry but here the conclusion clearly state that: the sell is due to the fact of a winning campaign.......so option D tell us what: that something or someone else bought a lot of VCR........

OA is D for sure.
_________________
Manager
Joined: 21 May 2011
Posts: 241
Re: CR - 700 level - dvd [#permalink]

### Show Tags

30 Aug 2011, 11:53
1
KUDOS
D is incorrect since library has only starting buying videocassetts since a month and we are asked to explain the sales doubling "After six months in business".

C should be correct because it explains well why more people buy videocassetts from the store: since those titles are not available on dvd
Board of Directors
Joined: 01 Sep 2010
Posts: 3472
Re: CR - 700 level - dvd [#permalink]

### Show Tags

30 Aug 2011, 14:06
Makes sense what do you say, on a closer look .............
_________________
Intern
Joined: 21 Jun 2013
Posts: 42
Re: CR - 700 level - dvd [#permalink]

### Show Tags

28 Oct 2013, 05:25
bschool83 wrote:
D is incorrect since library has only starting buying videocassetts since a month and we are asked to explain the sales doubling "After six months in business".

C should be correct because it explains well why more people buy videocassetts from the store: since those titles are not available on dvd

Hi. Premise says that Movie Tapes is newly opened and that it has started an ambitious publicity campaign.

Option D states that the library started buying videocassettes a month before the campaign started. So if the library continued to buy videocassettes even after the campaign started and continued for 6 months then it is quite likely that the purchases made by the library were the cause of the doubled sales. Answer must be D in that case.

Is there something I am missing?

Last edited by jns on 31 Oct 2013, 01:50, edited 2 times in total.
Manager
Status: Persevering
Joined: 15 May 2013
Posts: 217
Location: India
GMAT Date: 08-02-2013
GPA: 3.7
WE: Consulting (Consulting)
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

29 Oct 2013, 09:58
D,

Can't be C can it ? There is a clear mismatch b/w what's being said in argument and what's being said in the option C. We are not comparing average sales are we ? The argument already said that both the DVD and VHS tape option is available for the movies being compared, so how can C even hold as it directly contradicts the argument.

D, on the other hand seems correct as it does not matter when public library began to buy the book, but how this affected the overall sales: six months after the publicity campaign was initiated.
_________________

--It's one thing to get defeated, but another to accept it.

Manager
Joined: 21 Aug 2013
Posts: 99
Schools: ISB '15
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

23 Mar 2014, 10:20
+1 for D.
if C is true then why was this not happening before the campaign ...
_________________

Veritas Prep - 650
MGMAT 1 590
MGMAT 2 640 (V48/Q31)

Manager
Joined: 18 Nov 2013
Posts: 77
Location: India
GMAT Date: 12-26-2014
WE: Information Technology (Computer Software)
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

23 Mar 2014, 21:39
seabhi wrote:
+1 for D.
if C is true then why was this not happening before the campaign ...

We have to weaken the conclusion. Hence, if there are fewer number of stores selling DVDs and more number selling Tapes, that means that the advertising wasn't responsible for the high sale of Tapes. Option D can be rejected on the grounds that Public library started buying a month before. How much did they buy? We have no idea. What about the 5 preceding months? We again have no idea.

That is my reasoning. Hope that helps.

Edit: Infact, reading the question and answer choices again, it seems to be very ambiguous.
Manager
Joined: 23 Jan 2013
Posts: 171
Concentration: Technology, Other
Schools: Haas
GMAT Date: 01-14-2015
WE: Information Technology (Computer Software)
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

24 Mar 2014, 07:04
On first glance i choose D , but on reading further i realized

Conclusion : The publicity stunt led to increase in sales of Video cassettes , we have to weaken this ... say some other reason caused the increase in the sales of Video cassettes

D) A month before the campaign began, the public library started buying videocassettes to lend.
This does not do much , it only says how the sales of the videocassettes could have increased .

C) Only a very small number of the movies the store sells are available on DVD.
If this is true then it gives us enough reason to assume that the store sold very few DVD and more Videocassettes . Hence people had no other choice then to purchase the Videocassettes .. hence sales went up due to less availability of DVD and not the publicity .
Manager
Joined: 28 Jul 2013
Posts: 85
Location: India
Concentration: Marketing, Strategy
GPA: 3.62
WE: Engineering (Manufacturing)
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

23 Jun 2014, 17:58
C it is
Apart from what everyone said against D, D does not specifically mean Movies...the library could buy other documentaries and not movies at all. D is a lil ambigious
Intern
Joined: 09 May 2013
Posts: 6
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

23 Jun 2014, 22:34
...After six months in business, Movie Tapes found that its sales had doubled — in fact, it had sold twice as many copies of movies on tape as all the other stores in town had sold on DVD of the same movies. ...

In option D, it is clear that we are comparing only those movies that were sold by the Movie Store and nothing else.

In option E, it is not clear what video cassettes did the public library buy and from whom.

Manager
Joined: 29 May 2013
Posts: 88
GMAT 1: 710 Q49 V38
GPA: 4
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

10 Aug 2014, 13:28
bschool83 wrote:
Noting the success of DVDs in the marketplace, the newly opened video store Movie Tapes, which sells specialty videocassettes, began an ambitious publicity campaign to promote the sale of their tapes over more technologically advanced DVDs. After six months in business, Movie Tapes found that its sales had doubled — in fact, it had sold twice as many copies of movies on tape as all the other stores in town had sold on DVD of the same movies. Clearly, the publicity campaign was responsible for Movie Tapes' video cassettes selling better than DVDs.

Which of the following, if true, casts the most serious doubt on the conclusion drawn above?

A) DVDs include special features that enhance the viewing experience.
B) The local school system uses only VCRs in the classroom.
C) Only a very small number of the movies the store sells are available on DVD.
D) A month before the campaign began, the public library started buying videocassettes to lend.
E) Neither the price of DVDs nor that of videocassettes has risen in two years.

Can someone explain why D is incorrect . And why C is correct. I think C actually strengthens the conclusion . If the store lack DVDs and customers are still buying technically inferior cassettes instead of going for the DVDs from other stores, then the advertisement might have worked. Please explain why C is correct?
Manager
Joined: 25 Apr 2014
Posts: 139
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

16 Sep 2014, 09:31
OA is C! Do not know how and why!!!!
Manager
Joined: 23 Jan 2012
Posts: 75
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

16 Sep 2014, 17:11
Experts please advise! IMO it is 'D'...option 'C' sounds close but not correct.
Intern
Joined: 26 Sep 2012
Posts: 38
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

22 Sep 2014, 03:13
OE from Kaplan is below. I don't like this question - neither C nor D option provides a meaningful explanation, both options could be equally strong criticized

Identify the Question Type:

The words "casts the most serious doubt on" tell us that this is a Weaken question. We need to predict a Weakener that disproves the central assumption.

Untangle the Stimulus:

To cast doubt on the argument's conclusion—that “the publicity campaign was responsible for Movie Tapes' video cassettes selling better than DVDs”— we should try to undermine the assumption(s) linking it to the evidence — that “the store had sold twice as many copies of movies on tape as all the other stores in town had sold on DVD of the same movies.” In this case, the author is assuming that the only reason for the store's success is its publicity campaign.

You might have identified this as one of the three special CR cases—Causality. If you did, you saved yourself valuable time!

A good Weakener in this case would show that something other than the ad campaign is responsible for the video cassettes selling better than the DVDs.

Evaluate the Choices:

Answer Choice (C) is correct; it undermines the assumption by suggesting that Movie Tapes has succeeded because it sells movies not available in DVD format.

Choice (A) makes DVDs more attractive, but would not provide an alternate explanation (other than the publicity campaign) for Movie Tapes' sales success.

Choices (B) and (D) suggest that the school system and the library, respectively, are potential buyers of videocassettes, but we don't know that either of them alone could account for Movie Tapes' tremendous sales, or that they bought only from Movie Tapes.

Choice (E) neither strengthens nor weakens the argument, and so is irrelevant to this argument.
Intern
Joined: 22 Sep 2014
Posts: 18
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

22 Sep 2014, 15:35
We need to focus on "the publicity campaign" ,,,

A) DVDs include special features that enhance the viewing experience.
strengthen! dvds should be more popular ,but coz of the campaign, VCRs have been more successful
B) The local school system uses only VCRs in the classroom.
--Neither Strengthen or weaken ... it would be different if it says " The local school system started to use only VCRs in the classroom 3 months ago"
C) Only a very small number of the movies the store sells are available on DVD.
Yes....weaken! It is the availability ,not the campaign that made the sales soar
D) A month before the campaign began, the public library started buying videocassettes to lend.
not relevant--
E) Neither the price of DVDs nor that of videocassettes has risen in two years.
this only indicates that price isn't a factor for the sales
Manager
Joined: 12 Sep 2014
Posts: 167
GMAT 1: 740 Q49 V41
GPA: 3.94
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

02 Oct 2014, 05:54
I've gotta go with C. We're talking about a specific store. Clearly, if there's 90% tapes and 10% DVDs, you're more likely to sell more tapes than DVDs.
Manager
Joined: 04 Jan 2014
Posts: 100
Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

04 Oct 2014, 05:07
The premises states "Movie Tapes found that its sales had doubled — in fact, it had sold twice as many copies of movies on tape as all the other stores in town had sold on DVD of the same movies". That means , the sales doubled than it was 6 months earlier for the tapes.

C) Only a very small number of the movies the store sells are available on DVD.
How could this be the option? This senario could keep the sales constant or may pull down the sales. But not increase.
D) A month before the campaign began, the public library started buying videocassettes to lend.
This option states that the library has started buying the tapes. So the sales has increased in the 6 months, which doubled.
Intern
Joined: 13 Aug 2014
Posts: 38
GMAT 1: 750 Q51 V39
Noting the success of DVDs in the marketplace, the newly [#permalink]

### Show Tags

03 Nov 2014, 04:33
To everyone who chose C, I have one question:
C) Only a very small number of the movies the store sells are available on DVD.

C simply states two things:
1. distribution of tapes and DVDs in the store (the number of tapes being more than that of DVDs).
2. Most of the movies the store sells are exclusive to tapes (not available on DVD).
These two points have been constant throughout. How can "doubling of sales" be attributed to a constant scenario? At most, C suggests that the sales should have been the same throughout the period.

Option D at least mentions something that changed recently (1 month prior to campaign). I am not buying that the logic of "assuming how much or where from the library bought tapes from" is enough to rule out D. D gives a simple explanation for a disruptive pattern that can strongly weaken the conclusion. The only assumption that I'm wary of with D is that the library keeps buying for a period long enough so that it intersects with the store's campaign.

Is this just one of those vague/idiotic questions that wouldn't come up on the GMAT, or is there something fundamentally wrong with my reasoning?

PS. They also slightly modified the question in Kaplan's Diagnostic Test:
Q. Noting the success of DVDs in the marketplace, the newly opened video store Movie Tapes, which sells specialty videocassettes, began an ambitious publicity campaign to promote the sale of their tapes over more technologically advanced DVDs. After six months in business, Movie Tapes found that its sales had doubled. Clearly, the publicity campaign was responsible for Movie Tapes' video cassettes selling better than DVDs.

Which of the following, if true, casts the most serious doubt on the conclusion drawn above?
A. DVDs include special features that enhance the viewing experience.
B. The local school system uses only VCRs in the classroom.
C. Only a very small number of the movies the store sells are available on DVD.
D. A month before the campaign began, the public library started buying videocassettes to lend.
E. Neither the price of DVDs nor that of videocassettes has risen in two years.
Noting the success of DVDs in the marketplace, the newly   [#permalink] 03 Nov 2014, 04:33

Go to page   Previous    1   2   3    Next  [ 52 posts ]

Display posts from previous: Sort by