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# Noting the success of DVDs in the marketplace, the newly

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Senior Manager
Joined: 09 Feb 2015
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Location: India
Concentration: Social Entrepreneurship, General Management
GMAT 1: 690 Q49 V34
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Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

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01 May 2016, 01:10
Say C is the correct answer, how does it fit well with
" it had sold twice as many copies of movies on tape as all the other stores in town had sold on DVD of the same movies"
IMO D in this case wins.
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Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

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05 May 2016, 05:55
A) DVDs include special features that enhance the viewing experience - out of scope.
B) The local school system uses only VCRs in the classroom - passage did not mention that tapes are being purchased by school.
C) Only a very small number of the movies the store sells are available on DVD - correct. small number of store sells DVD means there is no competition to begin with. (although over here i am quite hesitant as small number in GMAT tends to imply figures that could represents from 1 - 99%??)
D) A month before the campaign began, the public library started buying videocassettes to lend - did not explain the sales doubling part clearly.
E) Neither the price of DVDs nor that of videocassettes has risen in two years - irrelevant information.
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Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

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05 May 2016, 06:33
bschool83 wrote:
Noting the success of DVDs in the marketplace, the newly opened video store Movie Tapes, which sells specialty videocassettes, began an ambitious publicity campaign to promote the sale of their tapes over more technologically advanced DVDs. After six months in business, Movie Tapes found that its sales had doubled — in fact, it had sold twice as many copies of movies on tape as all the other stores in town had sold on DVD of the same movies. Clearly, the publicity campaign was responsible for Movie Tapes' video cassettes selling better than DVDs.

Which of the following, if true, casts the most serious doubt on the conclusion drawn above?

A) DVDs include special features that enhance the viewing experience.
B) The local school system uses only VCRs in the classroom.
C) Only a very small number of the movies the store sells are available on DVD.
D) A month before the campaign began, the public library started buying videocassettes to lend.
E) Neither the price of DVDs nor that of videocassettes has risen in two years.

Have question to all who have selected C as an option,
fact is in fact, it had sold twice as many copies of movies on tape as all the other stores in town had sold on DVD of the same movies
it says that for the same movie,cassettes as well as dvd was present.

While C says that only small movies are available on DVD...its a counter to premise

We are not allowed to counter the premise. I will prefer D over C
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Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

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20 May 2016, 13:27
bschool83 wrote:
D is incorrect since library has only starting buying videocassetts since a month and we are asked to explain the sales doubling "After six months in business".

C should be correct because it explains well why more people buy videocassetts from the store: since those titles are not available on dvd

D) A month before the campaign began, the public library started buying videocassettes to lend.

it says that public library started buying cassesttes 1 month "before the" campaign began, it doesn't say one month earlier from today. Even if it did, I would still go for D because may be the 1 month "made the difference"

Regarding C
C) Only a very small number of the movies the store sells are available on DVD.
Well it just talked about the store specifically, what is they are available as DVD in other stores? it doesn't explain why the sales doubled as compared to other shops.
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Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

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20 May 2016, 15:44
bschool83 wrote:
Noting the success of DVDs in the marketplace, the newly opened video store Movie Tapes, which sells specialty videocassettes, began an ambitious publicity campaign to promote the sale of their tapes over more technologically advanced DVDs. After six months in business, Movie Tapes found that its sales had doubled — in fact, it had sold twice as many copies of movies on tape as all the other stores in town had sold on DVD of the same movies. Clearly, the publicity campaign was responsible for Movie Tapes' video cassettes selling better than DVDs.

Which of the following, if true, casts the most serious doubt on the conclusion drawn above?

A) DVDs include special features that enhance the viewing experience.
B) The local school system uses only VCRs in the classroom.
C) Only a very small number of the movies the store sells are available on DVD.
D) A month before the campaign began, the public library started buying videocassettes to lend.
E) Neither the price of DVDs nor that of videocassettes has risen in two years.

Conclusion says that campaign was responsible for better sales of movie tapes than of DVD. We have to weaken the argument either by finding alternative reason or reverse the causal relationship.

A) DVDs include special features that enhance the viewing experience. Did people buy less of DVDs due to these special features? No idea.
B) The local school system uses only VCRs in the classroom. Do majority of tapes are bought by schools only?
C) Only a very small number of the movies the store sells are available on DVD. Well, if only small number of movies are available on DVDs, then people will end up buying tapes due to wide selection of movies on tapes. Limited number of movies will most likely reach limited number of people.
D) A month before the campaign began, the public library started buying videocassettes to lend. are they still buying? no idea
E) Neither the price of DVDs nor that of videocassettes has risen in two years. Price is not the issue at discussion

C is best among all.
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Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

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17 Apr 2017, 02:17
"sales had doubled" How does C account for this...with C Only reason for doubling is publicity campaign...Only a small number of movies store sale are available in DVD...and why did their sales increase----Publicity campaign....Do correct me if i am wrong
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Noting the success of DVDs in the marketplace, the newly [#permalink]

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19 Aug 2017, 08:15
Hi
I had similar question that had changed a bit in kaplan test number 9/

1990s Business Report: Noting the success of DVDs in the marketplace, the newly opened video store Movie Tapes, which sells specialty videocassettes, began an ambitious publicity campaign to promote the sale of their tapes over more technologically advanced DVDs. After six months in business, Movie Tapes found that its sales had doubled. Clearly, the publicity campaign was responsible for Movie Tapes' video cassettes selling better than DVDs.

Which of the following, if true, casts the most serious doubt on the conclusion drawn above?

A- DVDs include special features that enhance the viewing experience.
B- The local school system has been replacing the videocassette players in its classrooms with DVD players.
C-Only a very small number of the movies the store sells are available on DVD.
D-In the months before the publicity campaign began, the public library bought a large quantity of videocassettes to lend.
E-Neither the price of DVDs nor that of videocassettes has risen in two years.

this question takes out the 1/2 as dvd's (which could have help on C)

well, i selecet D because C is not very weaken....D is not really as well, but if the library cought those cassets from the shop...its possible.
nothing else seen any close to being legit

newly opened video store Movie Tapes, which sells specialty videocassettes
Only a very small number of the movies the store sells are available on DVD

ok. so no dvd's. how is it any different than 6 month ago? why the sales have doubled? only because of the campaign . which means- it realy doesnt weaken the answer...only strengthen if anything...
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Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

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22 Aug 2017, 15:29
nishtil wrote:
DVDs include special features that enhance the viewing experience.
Explains the features of DVD neither support nor weakens conclusion - incorrect
The local school system uses only VCRs in the classroom.
School uses VCR- no evideance to conclude that school bought movies from store - incorrect
Only a very small number of the movies the store sells are available on DVD.
Premise in argument states that 'it had sold twice as many copies of movies on tape as all the other stores in town had sold on DVD of the same movies'. what if the movies sold by store are not available on DVD, in that case customer are force to by Videocassates - correct
A month before the campaign began, the public library started buying videocassettes to lend.
What if the library has brought all the cassates before the add compain - to much to assume hence incorrect
Neither the price of DVDs nor that of videocassettes has risen in two years.
answer does not affect the conclusion

THE answer Should be C ... any other explaination

nishtil,
In yellow-highlighted section it is mentioned that we are essentially talking about same movies. So, the customer could either have gone for a DVD or for a VC for a particular movie X. This rules out C. What do you think?
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Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

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29 Aug 2017, 11:53
mikemcgarry: Can you please clear the confusion between Choice C and D? Thanks
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Re: Noting the success of DVDs in the marketplace, the newly [#permalink]

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29 Aug 2017, 13:34
bkpolymers1617 wrote:
mikemcgarry: Can you please clear the confusion between Choice C and D? Thanks

Dear bkpolymers1617,

I'm happy to respond.

To be honest, my friend, I am not a huge fan of this question. Among other things, it seems to take for granted some American cultural background knowledge, and it's also woefully out of date. This question had to be written 20+ years ago. I don't even know how many current GMAT student have even seen a VCR tape!

Here's what I'll say about (C) & (D).
C) Only a very small number of the movies the store sells are available on DVD.
So, Movie Tapes has only a small number of movies on DVD. It has many more on tapes, including some that competitors have on DVD, and on these particular movies, Movie Tapes outsells its competitors. Is this also a small number of movies, the specific movies that Movie Tapes has on VCR and competitors have on DVDs? We don't know. Did those competitors have those movies just on DVD, or did the competitors also have the VCR versions of those movies? We don't know. Is there a preference in that town for VCR? If people there have a choice, do they go out of their way to get a copy of a movie on a VCR, rather than on a DVD? That's possible, and that certainly would weaken the answer, but this is tenuous at best. (C) is not logically tight as an OA--it could work, but it's not a clear winner.

(D) A month before the campaign began, the public library started buying videocassettes to lend.
OK, great. Where are they buying the VCR tapes? Is the library buying them from Movie Tapes, or it is buying them from, I don't know, some Library Supply House that provides materials to libraries at cheaper costs? In American culture, it would be highly unusual for a public library to buy books or other materials from businesses in town hoping to sell these materials at a profit. Libraries tend to get their supplies from state agencies or non-profit sources. Of course, there is no way the GMAT would expect non-Americans to have this kind of detailed knowledge of how American public libraries function. This answer is incorrect because the place of purchase is not specified, but this would be far more obvious to someone who grew up in America.

As someone who writes questions professionally, I would give this question a grade of an F. The premise is interesting, although a little out of date, but the question is poorly designed, and there's no rigorous right answer. Sometimes, the questions that generate endless discussion and debate on GMAT Club are the poorly written questions--there's a lot to debate, precisely because the question is fundamentally unclear.

Here's a high quality CR practice question:
The element ytterbium increases

Does all this make sense?
Mike
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Re: Noting the success of DVDs in the marketplace, the newly   [#permalink] 29 Aug 2017, 13:34

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