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# Omnifilm, a large film production studio, will release its next new

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Omnifilm, a large film production studio, will release its next new  [#permalink]

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30 Aug 2018, 05:52
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73% (01:07) correct 27% (01:08) wrong based on 188 sessions

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Omnifilm, a large film production studio, will release its next new major movie, FastCar, six months from now. Although OmniFilm generally begins advertising six months prior to the release of a major film, the studio plans to initiate the FastCar ad campaign three months from now.

Which of the following, if true, best explains OmniFilm’s decision to wait three months before beginning the ad campaign?

(A) Many studies show that the benefits of advertising a film are maximized when the ad campaign is initiated no more than six months before a film’s release.

(B) Initiating the ad campaign for FastCar in six months would unquestionably be less effective than initiating the campaign in three months.

(C) Commencing the ad campaign for FastCar would attract public attention away from another OmniFilm movie currently showing in theaters.

(D) Early reviews predict that FastCar will be one of the highest-grossing films in OmniFilm’s history.

(E) FastCar’s advertising budget is at least 50% greater than that of any other movie ever released by OmniFilm

Source - powerscore bible

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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 00:37
I was confused between options E and C, and incorrectly chose E because I felt that in C the other films by Omnifilm were out of scope. Whereas in E, since Fastcar has a very high budget compared to other films, the production company might want to reduce the advertising costs.
Though I understand why C makes sense, but on what basis do we choose C over E?
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Omnifilm, a large film production studio, will release its next new  [#permalink]

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Updated on: 20 Sep 2018, 01:10
1
aragonn wrote:
Omnifilm, a large film production studio, will release its next new major movie, FastCar, six months from now. Although OmniFilm generally begins advertising six months prior to the release of a major film, the studio plans to initiate the FastCar ad campaign three months from now.

Which of the following, if true, best explains OmniFilm’s decision to wait three months before beginning the ad campaign?

(A) Many studies show that the benefits of advertising a film are maximized when the ad campaign is initiated no more than six months before a film’s release.

(B) Initiating the ad campaign for FastCar in six months would unquestionably be less effective than initiating the campaign in three months.

(C) Commencing the ad campaign for FastCar would attract public attention away from another OmniFilm movie currently showing in theaters.

(D) Early reviews predict that FastCar will be one of the highest-grossing films in OmniFilm’s history.

(E) FastCar’s advertising budget is at least 50% greater than that of any other movie ever released by OmniFilm

Source - powerscore bible

A) Still no valid reason and it weakens argument as states ad campaign should have initiated at 6 month

B) Stating the same thing and no reason provided as in why

C) Could be true

D) Then too no reason for 6 month to 3 month

E) This too weakens argument as campaign should have been more then 6 month as budget is more

After eliminating A, B, D, and E only C seems correct choice.

Edited reason for B
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Originally posted by Gmatprep550 on 20 Sep 2018, 00:47.
Last edited by Gmatprep550 on 20 Sep 2018, 01:10, edited 1 time in total.
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 00:52
2
Sreyoshi007 wrote:
I was confused between options E and C, and incorrectly chose E because I felt that in C the other films by Omnifilm were out of scope. Whereas in E, since Fastcar has a very high budget compared to other films, the production company might want to reduce the advertising costs.
Though I understand why C makes sense, but on what basis do we choose C over E?

Sreyoshi007 It gives no valid point as why campaign should be for lesser period as it states BUDGET IS MORE FOR AD CAMPAIGN, which means they can run campaign for more then 6 month periods which weakens argument.

Hope it helps !!
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 00:59
1
Sreyoshi007 wrote:
I was confused between options E and C, and incorrectly chose E because I felt that in C the other films by Omnifilm were out of scope. Whereas in E, since Fastcar has a very high budget compared to other films, the production company might want to reduce the advertising costs.
Though I understand why C makes sense, but on what basis do we choose C over E?

The option simply states that the Fastcar has a very high budget. Nowhere it is mentioned in the question or in the option whether reducing the advertisement period will reduce the total cost. It is quite possible that Fastcar has allocated \$X to sales and marketing revenue and intend to use the same irrespective of the time period.

While in C it's quite clear.

In-fact, i was confused over option B
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 01:09
2
Shubhasish wrote:
Sreyoshi007 wrote:
I was confused between options E and C, and incorrectly chose E because I felt that in C the other films by Omnifilm were out of scope. Whereas in E, since Fastcar has a very high budget compared to other films, the production company might want to reduce the advertising costs.
Though I understand why C makes sense, but on what basis do we choose C over E?

The option simply states that the Fastcar has a very high budget. Nowhere it is mentioned in the question or in the option whether reducing the advertisement period will reduce the total cost. It is quite possible that Fastcar has allocated \$X to sales and marketing revenue and intend to use the same irrespective of the time period.

While in C it's quite clear.

In-fact, i was confused over option B

As I told earlier in my main post B) State the same thing and no reason provided as in why ad campaign should be for 3 months instead of 6 months.
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 05:06
parthos
Hi, I don't get why you say that B) state the same thing. I mean in the question it is not said anything about the effectiveness of the operation. The reasons for a delayed campaign could be many, and B), despite being quite obvious, provides the exact reason.
Could you help me solve my trouble?
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 05:13
1
artiom01 wrote:
parthos
Hi, I don't get why you say that B) state the same thing. I mean in the question it is not said anything about the effectiveness of the operation. The reasons for a delayed campaign could be many, and B), despite being quite obvious, provides the exact reason.
Could you help me solve my trouble?

artiom01 I would agree with you and have a made a mistake in providing correct reason earlier, still not feel that's a valid reason as its not providing full reason like why it would be be less effective which we are looking in the answer. Hope it helps !!
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 05:36
parthos Tank you. So, in this case, the 'best explains' in the question should be considered as 'more precisely explains' in order to get rid of option B that states 3-months advertisement period be more effective, but not say why.
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 05:45
2
artiom01 wrote:
parthos Tank you. So, in this case, the 'best explains' in the question should be considered as 'more precisely explains' in order to get rid of option B that states 3-months advertisement period be more effective, but not say why.

artiom01 one can simply say thanks by giving Kudos instead of typing big posts.. Just kidding
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 09:55
1
Same question - how is B wrong? It clearly states that starting an ad campaign 6 months early vs. 3 months is less effective.

B is referring to "major movie" vs. C is referring "another movie." To me, B is more compelling reason. I'd rather wait 3 months to make sure major film is successful vs. worried about ad campaign drawing public attention away from another rmovie.
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Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 12:36
hanamana wrote:
Same question - how is B wrong? It clearly states that starting an ad campaign 6 months early vs. 3 months is less effective.

B is referring to "major movie" vs. C is referring "another movie." To me, B is more compelling reason. I'd rather wait 3 months to make sure major film is successful vs. worried about ad campaign drawing public attention away from another rmovie.

+1 on B,

In option C, it doesn't even specify any particular info about the other movie, whether it will be running for next 3 months.
I don't understand how can we assume that the other movie will run for next 3 months.
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 14:45
GMATNinja,

Can you help us with the reasoning here? Thank you so much!!
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 17:11
1
Let me give you a hand here:

Which of the following, if true, best explains OmniFilm’s decision to wait three months before beginning the ad campaign?
So why late promotion? It usually start promotion 6 month prior but this time it is just giving 3 month for ads. so what stands ?
pre-think - many things can be possible
1. Any good marketing company dont have dates until 3 month prior.
2. This marketing will hamper some other project.
3. This movie is already getting mouth publicity since very long and salman khan + vin diesel are also in it. So movie will be hit without any marketing.

(A) Many studies show that the benefits of advertising a film are maximized when the ad campaign is initiated no more than six months before a film’s release. ---- complete opposite of what we are looking for.

(B) Initiating the ad campaign for FastCar in six months would unquestionably be less effective than initiating the campaign in three months. --- this is not explaining the paradox raised in question stem.

(C) Commencing the ad campaign for FastCar would attract public attention away from another OmniFilm movie currently showing in theaters. ---- on pre-thinking lines. they will loose money for sure if starts at 6 month. but a chance to save some in case of 3 month.

(D) Early reviews predict that FastCar will be one of the highest-grossing films in OmniFilm’s history. ---- So marketing is not needed. Why even 3 months.

(E) FastCar’s advertising budget is at least 50% greater than that of any other movie ever released by OmniFilm ---- that is may be fact but are you saving money
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Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 17:18
shiva007 - So you need to read the Question again. It says a key word 'if true'. it means you have to consider every choice is correct while solving such cases. Now see what is the effect of that choice on situation.

In general most strengthen and weaken question have this word and this means every such case will be treated as thus. Although you must not use out side information to solve questions, yet options can be from outside the question stem.
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Simple strategy:
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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20 Sep 2018, 20:08
aragonn wrote:
Let me give you a hand here:

Which of the following, if true, best explains OmniFilm’s decision to wait three months before beginning the ad campaign?
So why late promotion? It usually start promotion 6 month prior but this time it is just giving 3 month for ads. so what stands ?
pre-think - many things can be possible
1. Any good marketing company dont have dates until 3 month prior.
2. This marketing will hamper some other project.
3. This movie is already getting mouth publicity since very long and salman khan + vin diesel are also in it. So movie will be hit without any marketing.

(A) Many studies show that the benefits of advertising a film are maximized when the ad campaign is initiated no more than six months before a film’s release. ---- complete opposite of what we are looking for.

(B) Initiating the ad campaign for FastCar in six months would unquestionably be less effective than initiating the campaign in three months. --- this is not explaining the paradox raised in question stem.

(C) Commencing the ad campaign for FastCar would attract public attention away from another OmniFilm movie currently showing in theaters. ---- on pre-thinking lines. they will loose money for sure if starts at 6 month. but a chance to save some in case of 3 month.

(D) Early reviews predict that FastCar will be one of the highest-grossing films in OmniFilm’s history. ---- So marketing is not needed. Why even 3 months.

(E) FastCar’s advertising budget is at least 50% greater than that of any other movie ever released by OmniFilm ---- that is may be fact but are you saving money

How did B not explain the paradox? Because initiating the campaign in three months would be more effective, the company decided to wait.
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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21 Sep 2018, 05:58
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I see a lot of discussion and confused people. Here is OE, Let me know if any more doubts. hanamana

Official Explanation:

This stimulus presents a rather interesting paradox: although OmniFilm generally begins advertising major movies six months prior to release, the studio does not plan to begin advertising for the major movie FastCar until three months prior to its release. As with any Resolve the Paradox question, the correct answer choice must provide an active resolution/explanation for why the apparent contradiction exists. In this case, the correct answer will provide a reason why OmniFilm would choose to delay the advertising of FastCar for three months.

(A): The issue in the stimulus does not concern advertising initiated more than six months before a film’s release. The paradox is about why FastCar is being advertised only three months before release, as opposed to the standard six months.

(C): This is the correct answer. This answer tells us that if the ad campaign were to begin now, six months prior to the film’s release, it would distract people from another one of the studio’s movies that is currently showing. Since the studio obviously doesn’t want to attract attention away from its current movie, we now have a reason for the apparent delay in the advertising campaign for FastCar.

(D): This answer seems to contribute even further to the paradox in the stimulus. If FastCar is expected to be hugely successful, then the studio should be even more willing to begin advertising it as soon as possible. So the three month delay becomes even more counterintuitive.

(E): Like answer choice (D), this answer also makes the situation described in the stimulus seem even more puzzling. If the advertising budget for FastCar is at least 50% greater than any other film ever released by OmniFilm, then the delay in beginning the ad campaign becomes even more strange. Clearly this answer does nothing to help resolve the apparent discrepancy presented in the stimulus.
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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21 Sep 2018, 14:31
1
aragonn wrote:
I see a lot of discussion and confused people. Here is OE, Let me know if any more doubts. hanamana

Official Explanation:

This stimulus presents a rather interesting paradox: although OmniFilm generally begins advertising major movies six months prior to release, the studio does not plan to begin advertising for the major movie FastCar until three months prior to its release. As with any Resolve the Paradox question, the correct answer choice must provide an active resolution/explanation for why the apparent contradiction exists. In this case, the correct answer will provide a reason why OmniFilm would choose to delay the advertising of FastCar for three months.

(A): The issue in the stimulus does not concern advertising initiated more than six months before a film’s release. The paradox is about why FastCar is being advertised only three months before release, as opposed to the standard six months.

(C): This is the correct answer. This answer tells us that if the ad campaign were to begin now, six months prior to the film’s release, it would distract people from another one of the studio’s movies that is currently showing. Since the studio obviously doesn’t want to attract attention away from its current movie, we now have a reason for the apparent delay in the advertising campaign for FastCar.

(D): This answer seems to contribute even further to the paradox in the stimulus. If FastCar is expected to be hugely successful, then the studio should be even more willing to begin advertising it as soon as possible. So the three month delay becomes even more counterintuitive.

(E): Like answer choice (D), this answer also makes the situation described in the stimulus seem even more puzzling. If the advertising budget for FastCar is at least 50% greater than any other film ever released by OmniFilm, then the delay in beginning the ad campaign becomes even more strange. Clearly this answer does nothing to help resolve the apparent discrepancy presented in the stimulus.

Thank you so much!!
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Re: Omnifilm, a large film production studio, will release its next new  [#permalink]

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23 Sep 2018, 21:14
aragonn wrote:
Let me give you a hand here:

Which of the following, if true, best explains OmniFilm’s decision to wait three months before beginning the ad campaign?
So why late promotion? It usually start promotion 6 month prior but this time it is just giving 3 month for ads. so what stands ?
pre-think - many things can be possible
1. Any good marketing company dont have dates until 3 month prior.
2. This marketing will hamper some other project.
3. This movie is already getting mouth publicity since very long and salman khan + vin diesel are also in it. So movie will be hit without any marketing.

(A) Many studies show that the benefits of advertising a film are maximized when the ad campaign is initiated no more than six months before a film’s release. ---- complete opposite of what we are looking for.

(B) Initiating the ad campaign for FastCar in six months would unquestionably be less effective than initiating the campaign in three months. --- this is not explaining the paradox raised in question stem.

(C) Commencing the ad campaign for FastCar would attract public attention away from another OmniFilm movie currently showing in theaters. ---- on pre-thinking lines. they will loose money for sure if starts at 6 month. but a chance to save some in case of 3 month.

(D) Early reviews predict that FastCar will be one of the highest-grossing films in OmniFilm’s history. ---- So marketing is not needed. Why even 3 months.

(E) FastCar’s advertising budget is at least 50% greater than that of any other movie ever released by OmniFilm ---- that is may be fact but are you saving money

Thanks for providing much detailed explanation.
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Re: Omnifilm, a large film production studio, will release its next new &nbs [#permalink] 23 Sep 2018, 21:14
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