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# organic produce mart - Green Thumbs Mart

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Intern
Joined: 23 Jul 2013
Posts: 6
organic produce mart - Green Thumbs Mart  [#permalink]

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30 Dec 2015, 05:57
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(N/A)

Question Stats:

100% (01:24) correct 0% (00:00) wrong based on 81 sessions

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When a new organic produce mart, Green Thumbs Mart, opened in San Piñata, everyone expected it to put Earth Friends Supermarket, the only other mart in the city, out of business, especially as Green Thumbs had launched an aggressive campaign marketing its fresh organic produce to even neighbouring cities. Surprisingly, however, in the year since Green Thumbs opened, the sales of organic produce at the Earth Friends have increased significantly too.

Which of the following, if true, most helps to explain the increase?

a. Unlike the Earth Friends Supermarket, Green Thumbs Mart serves considerably more customers on weekends than it does on weekdays.
b. Most of the customers of Green Thumbs Mart came to San Piñata for the first time only after the informative advertising campaign launched by Green Thumbs and on most days Green Thumbs Mart attracts more customers than it can serve.
c. The profit per customer is higher, on average, for those served at Green Thumbs Mart than for those served at the Earth Friends Supermarket.
d. The Earth Friends Supermarket is not open on Sundays, and therefore San Piñata residents who choose to shop on that day must either go to Green Thumbs Mart or to farther neighbouring towns.
e. A significant proportion of the staff at the Green Thumbs Mart is made up of people who formerly worked at the Earth Friends Supermarket and were hired away by the owner of the Green Thumbs Mart.
Director
Joined: 05 Sep 2010
Posts: 706
Re: organic produce mart - Green Thumbs Mart  [#permalink]

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30 Dec 2015, 06:59
B seems best: Most of the customers of Green Thumbs Mart came to San Piñata for the first time only after the informative advertising campaign launched by Green Thumbs and on most days Green Thumbs Mart attracts more customers than it can serve
Manager
Joined: 02 Nov 2014
Posts: 192
GMAT Date: 08-04-2015
organic produce mart - Green Thumbs Mart  [#permalink]

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30 Dec 2015, 12:04
1+ for B.
Green Thumbs attracted way too many first time customers than it can handle, causing its rival benefit from Green Thumbs' campaign.
Intern
Joined: 05 Nov 2014
Posts: 13
Re: organic produce mart - Green Thumbs Mart  [#permalink]

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17 Jan 2016, 08:02
B should be the right choice, as the extra numbers of customer may be visiting to Earth Friends Supermarket
Jamboree GMAT Instructor
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Affiliations: Jamboree Education Pvt Ltd
Joined: 15 Jul 2015
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Re: organic produce mart - Green Thumbs Mart  [#permalink]

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23 Jan 2016, 23:30
Since "Green friends" attract more customers than it can serve at a time remaining customers go to the other available option which is "Earth's friends". Besides "Green Thumbs" aggressive campaign lured new customers to the city. This also increased the customer base of "Earth friends". Hence "B" is the only choice which resolves the paradox.
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Aryama Dutta Saikia
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Re: organic produce mart - Green Thumbs Mart  [#permalink]

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24 Jan 2016, 03:08
A new super market has opened and it started a vigorous marketing campaign for organic materials not only in its own city but in neighborings as well
People can get attracted to the campaign and the advertisement can be a huge success.
What happens then ? Customers of own town + customers from neighbor will come to visit the shop.
Why they came ? They want to buy organic material , since the new advertisement campaign has raised awareness for it.
Now what happens when Supermarket can server them all?
the rest of the willing people will search for a alternative. Why ? They came this far to a different town? why don't they give it a shot !
So , the alternative store gets benefited from another's fortune

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Re: organic produce mart - Green Thumbs Mart &nbs [#permalink] 24 Jan 2016, 03:08
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