Disclaimer: I was in a similar situation a few months ago and picked Booth.
Ivan91 wrote:
2) Columbia is an Ivy League school. Ranking is the least that matters, but the overall prestige of the Columbia brand is greater.
Another poster also mentioned how Columbia (the parent university) is a stronger brand (case in point, "Ivy League" cited above, despite it's originally just an athletic conference comprising of Northeastern schools). It is a fair point, but such edge seems to exist primarily outside of the US, and it might not be quite what you think... look up the rankings, you pick the ranking system
. Within the US and particularly within Finance, the story is quite different. I've talked to many recruiters in Investment Management (my current field), and most preferred Chicago.
And of course, hello212 can't really go wrong irrespective of which school he ends up at.