Jock4MBA wrote:
Congratulations on admissions to both fine BSchools in tough R3 and fellowship from Booth. Admittedly, most athletes don’t bring much business experience and analytical skills to BSchool. But some soft skills (Teamwork, leadership, motivation) are transferable and looked favourably by adcomms.
Kellogg: As mentioned, structured opposed to Booth’s flexible curriculum. But as a non-traditional student with little business background, you would possibly benefit from some structured teaching to gain a solid foundation of key subjects. Apart from analytical skills, K teaches soft skills. Kellogg is also known for its collaborative learning environment with teamwork and communication. With regards to electives, Kellogg offers a specific sports marketing course (MKTG-951-0) and other brand management courses. Student led career clubs play an important role at Kellogg and you may wish to look at Sports Business Club. Interestingly, K MBA students organise the annual Sports Business Conference. Guest speakers and panellists include Gatorade brand executives, MillerCoors Sports Marketing managers, IMG executives and sports franchise front office people. Recruitment: Marketing is big at K and MBAs go into brand management at various industries. According to K career report, Sports apparel companies are not big recruiters and don’t come to campus. I recall that Nike recruits more than 3 MBAs at Wharton and Stanford. I think your previous contacts with sponsors/brand managers in sports marketing would be crucial as you need to rely on your personal or your agent’s contacts rather than career center. I met a former sports pro when I visited Kellogg and it also offers executive courses to athletes.
Booth: Flexible curriculum mostly beneficial for students with prior specific experience such as CPAs skipping accounting 101. Booth takes quantitative rigor in its teaching and the trend of marketing gets more quantitative. If you have a degree in non quant subject, you may wish to complement your skill set with quantitative skills to get the soft/quant combination. Booth has a more generic Media,Ent,Sports student club, but it is less active and doesn’t organise sports conference. Student led activities tend to revolve around finance. Fewer Booth MBAs take up jobs in brand management and recruiters are mostly finance and consulting.
Summary: Kellogg is more intrinsic to brand management and sports marketing in terms of student activities, courses and recruitment. On the other hand, Booth offers you a fellowship. You may wish to contact Kellogg and Booth alumni who work in brand management with sports apparel companies. Contact Sports Business Club and career center for more information. Finally, I also would contact brand managers of your target firms and ask them for their views on nuances of both programmes. For a career in sports brand management, you also need to learn about Management Information system for retail and inventory platforms, budget planning, vendors and understanding of the industry. Good news: Most of your target firms offer summer internships for MBAs.
Good luck.
I'm going to disagree with your analysis of Booth. First, the flexible curriculum is not just so accountants don't have to take accounting 101. It benefits everyone. Booth's approach to teaching is discipline based. Although the curriculum is flexible in that you can choose the level of your courses in each of the foundational areas as well as when you take the classes, Booth still requires students to study all areas of general management. Any and everyone can use the flexibility to their advantage. It allows a student to tailor his/her course schedule to what he/she needs to learn in his/her own time. Overall, Booth has the philosophy that business is business is business. They stress the disciplines (i.e. marketing, economics, accounting, finance, etc.), not specific industries. If you have a solid base in all of the business disciplines then you can apply it anywhere (sports, consulting, non-profit, banking, etc). Although there is flexibility it is in terms of the how and when not the what.
Additionally, Booth is super strong in marketing. The difference between Kellogg and Booth is Booth's focus is more quantitative than psych oriented. All of the major companies that typically hire brand managers (typically CPGs) all recruit at Booth, so it is not lacking on that front. Also Booth has the Kilts Center for Marketing as well as the Center for Decision Sciences which is devoted to the study of how individuals form judgments and make decisions (isn't that at the heart of managing a brand?). Booth also offers significant experiential learning opportunities through lab courses (Marketing Research; Consumer Research) sponsored by companies with real business issues that need to be solved.
The biggest edge that Kellogg has over Booth when it comes to brand management is historic reputation and strength of alumni network (in terms of #s). Kellogg does have a broader alumni network in brand management simply because a larger % of graduates go into that function across many industries. I just caution the OP (or anyone researching schools) not to make any decisions based off of historical reputation and stereotypes. Booth has recruiters across all industries and functions, not just primarily finance and consulting. For sports/athletic apparel retail companies many do not recruit on any campuses and hiring is done through "off-campus" recruiting.
When it comes to off-campus recruiting another thing about Booth that hasn't been mentioned is that the career services office is freaking BALLER. Booth's career services team goes balls out for students. They were a big reason why I chose Booth over Wharton. Here's what a lot of people unfamiliar with Booth don't realize, Booth is not content to just be the finance school. They want more people going into brand management, non-profit, fashion/retail, etc. and will work with a student to get them there.
I do agree that the OP should contact both schools' Sport Clubs to get an idea of how each school can get him to his goal. Like you said, Kellogg's club is likely to be more active, but Booth's might be a solid sleeper too.