Help! Booth vs. Stern ($$$$) vs. Ross ($$)?

I have the fortunate problem of deciding between 3 schools that I love...please give some input on what I should do?

Post-MBA, I'd like to do marketing/brand management, or even strategic planning, at a luxury goods/retail company. Given this, Stern is like a no brainer since I was given a full ride. But it's not that easy because as I've been doing research into the industry, I've been getting a lot of comments about how hard it is: breaking in, having challenging MBA-level work, and the pay. Unfortunately, I'm primarily interested in the "sexy" jobs (fashion, entertainment) that get a lot of interest so they don't need to compensate that well. In this industry, I'll very likely be working in NYC which is ridiculously expensive to live in. Even though a full-ride would give me the freedom to pursue a job I really want, vs. something just to pay off the debt, I would like to be able to live somewhat comfortably in such an expensive city. So I've been thinking it may be better to go the CPG or management consulting route first before switching over at a higher level later. I know that's likely what I'd have to do if I went to Ross or Booth...and while I think I could pursue those at Stern, Ross and Booth are just so much stronger in those areas. And I'm also afraid that I'll regret Stern if I change my mind to a different career path (like CPG, consulting) while in school.

I'm not sure how easy it is to switch over although I know it can be done...and I know CPG, but especially, consulting are the most competitive for MBA's.

Stern: full ride, only program with a luxury marketing specialization so I'm excited about a lot of the classes, particularly Doing Business in Italy, and it's in NYC.

Booth: my original dream bschool. When I first started looking into the MBA, this was the school I wanted to go to and I really enjoyed my visit there. The building is beautiful, the people are nice, the administration is extremely well-run, and Chicago is my favorite American city...have kind of always wanted to live there. Some might question the fit for me before because it's such a quantitative program but I think that'll be good for me since I want to be really well-rounded. Probably won't get anywhere with it, but I can try and leverage Stern/Ross scholarships...doesn't hurt to try right?

Ross: was extremely impressed during Super Saturday. The building is equally beautiful, and the people are just fantastic--can't be beat. I initially wanted an urban campus because I wanted to be in a city, but after visitng, I can see how nice a college town can be. The administration also seems really good...I liked how transparent the process was and how friendly the AdCom was. I think MAP is also amazing and wish it was part of every school's curriculum. Ross went from being my "safety" school to quite possibly one of my favorites. I think I may be able to talk to them about the amount of my scholarship with Booth and Stern.

And this may sound silly but I'm really tempted by the pre-MBA student-led trips at Ross and Booth (M-Trek, Random Walks). I'm really sad Stern doesn't have anything similar...I know I can just travel on my own, or organize a trip myself...but I don't feel like it's really the same. Feels like a really great way to bond with the 2nd years and your future classmates.

I know it's ultimately my decision but I would really love your insight. I've already started asking some people and will continue to do some more research as I debate this issue. Unfortunately, Ross and Stern's admit weekends are the same weekend (Booth's is a week later).

And I know a lot of people will be quick to say that prestige/ranking's more important and that I can make up my loss at a higher school. But let me preface this by saying, if I do go into luxury goods/retail...it's one of the lowest paid industries for MBA's. And I currently don't make much money and have pretty much nothing saved for business school and am financing everything through loans after I sell off my car.

Thank you, all!