I looked at a few videos online and the following is my opinion on:
1. Videos - I didn't find many of them to be too impressive. The basketball dunk video is funny for sure, but I didn't see what the applicant was trying to get through. You like basketball - excellent. But to be brutally honest - so what? Most people do. Why do you like basketball or, assuming you like comedy as the video is funny, why do you like comedy maybe. In my view, answering the whys are important than just stating what you like to do. That will differentiate you. Hence, I agree with the other comment on the girl dancing video - its funny, even enjoyable. But everyone likes to dance - heck there are atleast 10 other girls in each slide/video snippet in that video. Doesn't tell much beyond the fact that you love to dance, maybe the team version more than the solo one.
At the same time, there are a few videos I saw that were quite awesome. Unfortunately didn't see the card trick video - AresZhu send me a pvt link? Seems you have unlisted the video now
- and another where a guy talks about the impact he has made on society.
2. Videos vs PPT - I felt the Picture + Words combination worked better. I saw on slideshare a presentation by a girl named Noor from Canada, and I liked it a lot. She has a winner for the Booth essay for sure. Most importantly, she builds up the why, shows what she did, and then how she'll contribute at MIT Sloan.
3. Traditional Essay - Full disclosure, I wrote this. However, in retrospect, I should have done option 2 as my essay is on my stand up comedy bit (again why I like it, what I achieved/did, what I will bring to the school) but in the PPT, I could have written all of this + added some jokes OR pictures.
Thoughts?