Goizueta (Emory) - Calling All 2013 MBA Applicants

Bkane,

Take a look at the Career Management Center (CMC) website (https://goizueta.emory.edu/degree/fulltimemba/career_management_center/) and the most recent Employment Report (https://viewer.zmags.com/publication/f900d1f9#/f900d1f9/4). Some statistics of note for the Class of 2012:
- 24% employed in the Northeast region
- 24% in a Marketing function
- 13% in Brand Management

I think the critical thing you need to consider is the list of companies actively recruiting on campus at all the schools you are considering. I imagine you have a list of top companies, so you can start there. We do have a number of recent alums at a lot of the CPG companies with a presence in the NYC area (L'Oreal, J&J, Kraft, Colgate-Palmolive) and they would be more than willing to speak with you (even as a prospective).

However, I would strongly encourage you not to pigeon hole yourself at this point. I was convinced I wanted to do brand management for a multinational CPG upon entering GBS, though ended up developing a strong passion for marketing strategy/consulting, which is now directing my future career path. There is so much more to marketing than brand management, which a lot of people (myself included) do not realize until coming back to school and seeing all the opportunities that are out there. Also, many of my friends from the Northeast have fallen in love with Atlanta - so don't rule that out either.

Ultimately, you need consider where your priorities lay and how rational they are. If, after that, you are 100% sure that CPG brand management in NYC is your calling, then target schools where you know those companies are actively recruiting and have a curriculum which will prepare you for a career in brand management. But, really do your homework and be honest with yourself.

With all that said - we have companies from all over the country coming to campus and conduct 1st Year Career Treks to a number of major CPG markets. The opportunities to network with these companies is certainly present. I hope this helps and please do not hesitate to reach out to me with any other questions.

Best,
Jon