greatmightypoo wrote:
Drafting out my essays but I'm a bit stuck on the 'Why MBA' sections. Currently in Digital Marketing in Tech (so a specialized area) looking to move to Brand Management at a CPG post-MBA. Brand is considered Marketing so it would seem obvious that it's an extension of my field...but I've gotten mixed signals from free consultation sessions what my career is considered, and to schools Brand is a completely different beast. This could be lack of understanding in what Digital means (its still a new field) but it would be good to get verification on the matter.
I guess what I am asking is, am I just switching industry but in relatively the same function, or am I changing both my function and industry? Or is this kind of move something entirely different?
Both are fairly different. Brand management is strategic. You spend a lot of time understanding, deciding and then building what your brand stands for. Your various communication messages then need to reinforce it. Digital is one of the many mediums to use in building the brand.
Digital marketing on the other hand is highly process oriented. It is all about getting the right number of click rates and then conversions. Highly data driven, analytical and often measured directly in terms of quantifiable outcomes - how many leads generated at what cost. how many sales transactions at what cost of user customer acquisition.
As you can see, both are fairly different, but still related, as the end objective of marketing function is to generate leads for the sales function which can be converted to revenue for the organization. There is no question of change of industry here. Both brand management and digital marketing are horizontal functions which are relevant for any industry. You can position your goals as a transition to a new role within the same function.