Goal/Application Frustration

Do you have a rough idea what you want to do. I would think you must or else you probably wouldn't be thinking about getting an MBA. Since most schools seem to ask Why, an mba from us and what are you going to do with it, your consultant is right you need to show like you have a clear idea because there will be plenty of the other candidates who will have essays with a very specific career goals. My experience with developing my career goals was, I wrote down my idea of what I would like to do for a job and what I would be good at using my background and work experience...this kind of evolved into a career track that I find very appealing. Its going to be a career change but its going to use my background and experiences as a basis for it. So I can show I have a solid idea of what I want to do and how I plan to get there with the help of school X of course.

If you want to go into entrepreneurship the first question is why does it interest you? Do you want to start your own business or work with startups? What in your background makes this possible for you to transition too, if you wanted to go to IB from an engineering or math background you would use your solid quant and analytical abilities as a basis. You have a pretty good lead on your essays I am sure a lot more people are in my position of studying for the GMAT and picking exactly what schools to apply to. I have looked at essay questions but havent even begun working on them.

I think the reason your consultant is pushing for details and a clear set of goals on what you want to do is that it makes it easier to write a convincing essays if its genuine and what you are writing about is really of interest to you. Plus remember if you get interviews chances are they probably will quiz you on your career goals. They will want to see that you have a real clue about that career and want to see supporting details as to why you want to do it and why you think you will be successful. Otherwise it will come across as you made it up and it will really hurt. So even if you make it up make sure you come up with a good back story and at least appear like you love the idea of doing that career. It probably wont be easy coming up with your true career path and chances are you will change by graduation but at least have a good story to tell them.