Adam6378 wrote:
Hi, yes, I am considering applying for the Fall of 2009. I am interested in the marketing program, particulary researching on-line consumer psychology. I'm currently reading the book Karen Machleit (the department chair) co-edited "Online Consumer Psychology". I've found the book fascinating. I also like the research she has conducted into consumer attitudes and retail atmospherics.
Are you familiar with any of the professors in the marketing dept.? Any information you care to share for a prospective student?
Also, I've noticed for a lot of the business PhDs they expect entering students to have calculus, linear algebra, and a few semesters of statistics under their belt. If I am lacking in those areas, will they simply ask me to take enough classes to meet the entrance requirements, or will they not take my application seriously? I'm assuming that if this it the case they'll use the GMAT to determine a applicant's ability to succeed? I love research and am willing to learn whatever concepts I need to conduct high quality marketing research. But is motivation to succeed enough or will they expect something more tangible, i.e. high grades in advanced math on an applicant's transcripts.
I'm not sure why the refer to The Big 10 schools. The only possible answer I can provide is that they want to attract students who are interested in applying to OSU's PhD programs. Do Big Ten schools have more research facilities/funds than say a medium sized business school like U of C?
Thanks,
Adam.
Hi Adam -
I think I can address some of these questions. I am applying to PhD programs in Accounting for Fall 2008 (so I'm submitting apps literally as I type this). I am applying to several Big 10 schools and also to University of Cincinnati.
First - I'm not familiar with anyone in the Marketing department other than Dr. Norman Bruvold. I have him this quarter for Methods of Statistics. He seems to be a very bright guy and I am learning a lot.
Second - regarding the quant preparation question you ask: I was told by more than one professor at UC that I should have Linear Algebra, Calculus, Micro and Macro Econ, and Stats before entering the PhD program, but only to make myself a more competitive applicant and to give myself a competitive advantage in the first year. I have taken that advice and I am currently spending an extra year in school, beyond my MS Accounting, to complete this coursework. The average GMAT score for UC's program, per their website, is 650 - so if you are above the average, and have decent grades, I would guess you will be competitive at UC. I am not sure of how many applicants are interested in Marketing versus Accounting though, and this might become an issue (if the applicant pool for Marketing is much larger?)
Finally - my overall experience at UC has been positive. My coursework has been more challenging and rigorous than I originally expected and I have learned more than I thought I would going into the program. I come from an undergraduate institution that has a better reputation - but UC is challenging me just as much my undergrad coursework. It's a large urban campus - but is well-maintained and I feel safe there.
Feel free to PM me with any more questions!
Best,
Eric