Please evaluate my essay : Ads encourages to buy unnecessary
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16 Oct 2013, 11:40
In my view point, advertisement encourages us to buy things which we really don't need. There are many fascinating ads which attracts us to buy things even though we really dont need by flaunting great offers with vivid description and promising to serve product to solve our problem.
Usually most of the ads uses great personalities from Cinema industry , sports and modeling to showcase their products and entice the cunsumers to buy them. They show great results in the ads and competative offer price for each product to further the interest of customers to buy them. Eventhough there are very few advertisements tell us about new product that may improve our lives, most of the advertisement creat active enthusiam to buy unnecessary products.
One common thing in most of the ads is showing great offer for their product and saying that offer ends in few days. Buyers think that this is the right time to buy as there are offer on the products. Many clothing materials sold at MegaMart are advertised with great offers. They are displayed to be of cheaper price with great quality. Last week I bought 3 pairs of shirts and pants as there was an offer "Buy 2 get 1 free" and the condition -"offer ends in a week". Even though I didnt need 3 pairs, I bought them. Other offers like "Trip to foreign countries" or "chance to win ticket to One day international cricket at Africa" successfully entice spectators to buy the products.
In addition to great offers, products are advertised showing great results. And these products are endorsed by great Cinema stars, sports persons, cricketers and models. One such product advertisement is : Bhoost product advertisement. In this ad, Great cricketer Sachin drinks Bhoost and says "Bhoost is the secret of my energy". We do think that Bhoost energises us and we can become like Sachin one day in the area where we are working. So we buy the product even it is not necessary. On the other hand, without this ad, we didnt had any chance to come across Bhoost and enamored by Sachin's endorsement.
To conclude I would like to reiterate my opinion of advertisement encourages us to buy unnecessary products. With the celebraty endorsement, successfuly creating delusion of great offers and great results, most of the advertisements enamors consumers to buy products which are unncessary for them at that instance of time.