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AWA Score: 5 out of 6!
I have used a GMATAWA auto-grader to evaluate your essay.
Coherence and connectivity: 4.5/5
This rating corresponds to the flow of ideas and expressions from one paragraph to another. The effective use of connectives and coherence of assertive language in arguing for/against the argument is analyzed. This is deemed as one of the most important parameters.
Paragraph structure and formation: 3.5/5
The structure and division of the attempt into appropriate paragraphs are evaluated. To score well on this parameter, it is important to organize the attempt into paragraphs. Preferable to follow the convention of leaving a line blank at the end of each paragraph, to make the software aware of the structure of the essay.
Vocabulary and word expression: 4.5/5
This parameter rates the submitted essay on the range of relevant vocabulary possessed by the candidate basis the word and expression usage. There are no extra- points for bombastic word usage. Simple is the best form of suave!
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https://gmatclub.com/forum/awa-forum-ru ... 64141.htmlGood Luckvs22406 wrote:
If possible, please rate below essay. Thanks in advance.
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The author claims that advertising the reduced price of selected grocery items in the Daily Gazette will help increase sales. The author asks us to consider the results of a study conducted last month in which two-third of 200 shoppers, half of whom had spent over $100 at the store, had read the ad and these shoppers had purchased one of the advertised products. Stated in this way, the argument manipulates facts and conveys a distorted view of the situation. The argument lacks the substance to prove that a promotional campaign to sell advertising space will be successful, or that promotion will entice prospective customers.
First, the author mentions that two-third of the 200 shoppers have acknowledged reading the ad, the author's understanding is that advertisement is responsible for bringing these customers to the store. However, the customer's acknowledgment may not mean that their presence is because of the ad. On the contrary, customers may be regular to the store and spend over $100 at the store. In addition, they may be regular readers of The Gazette also. Just because the shoppers are reading the newspaper and shopping the advertised store does not mean that one aspect may be the result of another one. It may also be that shopping at the store, customers picked up The Gazette and looked at the ad at the same time. In such a case, the store is inadvertently responsible for the sale of the newspaper. We would need answers to the additional question if sale prices mentioned in the newspaper brought the customer to the store, or will the regular advertisement in the newspaper will provide an incentive for shoppers to come to the store. Without concrete answers to such questions, it is seemingly difficult to conclude that advertisement is necessary.
Second, the author mentions that the clerk is tracking customers who purchased sale items. What if the sale items were regular basic necessity items such as milk. On one hand, there are high-demand items and on other hand, there are low-demand items. There is no mention of which category the sale item belongs to. Without this critical information, it is difficult to come to any conclusion.
In summary, the argument relies on assumptions for which there is no clear evidence. Hence, the argument is weak, unconvincing, and has several flaws.