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# Recently, several advertisers have withdrawn their

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Director
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Recently, several advertisers have withdrawn their [#permalink]

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14 Apr 2010, 11:00
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Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.
Which of the following, if true, would strengthen this conclusion?

A) The advertisers regularly review the placement of their advertisements.
B) It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
C) The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.
D) The advertisers all placed new advertisements with other publications that emphasised family values.
E) A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.
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14 Apr 2010, 11:42
My answer is D.

D. The advertisers all placed new advertisements with other publications that emphasised family values.

>> This stengthens the conclusion that decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions
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14 Apr 2010, 19:59
D is good.
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16 Apr 2010, 02:40
D for me as well.

Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.
Which of the following, if true, would strengthen this conclusion?

A) The advertisers regularly review the placement of their advertisements. --> irrelevant to moral propriety
B) It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication. --> there could be other reasons for simultaneous withdrawals; moral propriety could be a sham reason
C) The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.--> irrelevant to moral propriety
D) The advertisers all placed new advertisements with other publications that emphasised family values.the advertisers emphasized the point by redirecting their funds to a supported concept
E) A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.-->does not affect the advertisers
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26 Apr 2010, 08:35
for me D is the correct answer
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30 Sep 2010, 12:19
D is not the OA
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30 Sep 2010, 14:34
Is the answer C?
the conclusion of the argument is "decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions"

Look at C. It says magazines will lose money. This means that their decision is not money-driven, but moral propriey driven. It supports the conclusion.
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01 Oct 2010, 08:38
Yes, I agree with the post above. We need here to distinguish between two possibilities - that the advertising company has made its decision for 'moral propriety' (whatever that means) reasons, or that the company has made its decision for business reasons. It may be that the magazine, with its new 'image', is no longer a suitable advertising vehicle for the ad company's clients - maybe their clients are all 'family-friendly' companies, so advertising in 'family friendly' magazines is simply good business. D doesn't help to resolve this question of the ad company's motivations, but C does.
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01 Oct 2010, 11:41
C

ykaiim wrote:
Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.
Which of the following, if true, would strengthen this conclusion?

The passage states that the advertisers must have a sense of morals because of the fact that they withdrew their advertisements when the magazine changed images to one more concerned with sex and violence. But what if it wasn't a moral decision, but rather a money-based one? Maybe they found another magazine that provided a greater money-making opportunity, and the image change was just a coincidence. Then the cause/effect assumption made by the author would be wrong, and so would the conclusion.

A) The advertisers regularly review the placement of their advertisements. Doesn't effect the conclusion
B) It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication. Doesn't effect the conclusion about morals
C) The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn. Strengthens the conclusion - it was NOT a money-based decision, so the theory that it was a morality decision is more possible
D) The advertisers all placed new advertisements with other publications that emphasised family values. This doesn't necessarily strengthen the conclusion about morals - it's entirely possible that the new magazine simply offered more money, or had a wider readership, or some other unsaid factor here. You can't definitively determine the moral causality being claimed in the passage from this.
E) A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation. The readers of Magazine X don't factor into the argument
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01 Oct 2010, 11:45
I go for D too.
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02 Oct 2010, 23:34
The conclusion is
the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions

Now consider D. It says the advertisers have placed their adds in the magazines those emphasized family values.

But does it strengthen the conclusion where the main part is moral value.

But look at C
The advertisers have admitted that they have incurred loss due to their decision. They would have assumed this. So money is not the decisive factor for them. Its the moral value that drives them to make this decision.

So I will go for C

OA plzz
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Recently, several advertisers have withdrawn their [#permalink]

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08 Oct 2010, 08:49
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Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.

Which of the following, if true, would strengthen this conclusion?

B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.
D.The advertisers all placed new advertisements with other publications that emphasised family values.
E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.
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08 Oct 2010, 09:34
imania wrote:
Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.

Which of the following, if true, would strengthen this conclusion?

B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.
D.The advertisers all placed new advertisements with other publications that emphasised family values.
E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.

Conclusion - "this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions"

Option A and B are not relevant.
Option C: -- The advertisers intention of withdrawing the advertisements is to ensure that the magazine gets the message from the advertisers on the target/focus group that the advertisers are after.
Option D -- IMO this is the correct option since by placing advertisements in other publications that emphasized family values the advertisers have shown some moral sense.
Option E -- If the advertisers looked at the result of the survey and then withdrew their advertisements then they would be doing it on the basis of their business sense and not moral sense. Hence this is ruled out.

Final answer should be D.
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08 Oct 2010, 09:38
I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong...
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08 Oct 2010, 09:48
imania wrote:
I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong...

What is the source of this question ??? Is the OE not provided?
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08 Oct 2010, 09:57
ezhilkumarank wrote:
imania wrote:
I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong...

What is the source of this question ??? Is the OE not provided?

A website, it said OA is C!!!!!!!
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08 Oct 2010, 11:24
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imania wrote:
ezhilkumarank wrote:
imania wrote:
I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong...

What is the source of this question ??? Is the OE not provided?

A website, it said OA is C!!!!!!!

The conclusion says that the advertisers still have sense of moral propriety left in them. Which choice strengths that believe ?

Sure, they do. But how does that show that they have sense of .... left ? A.The advertisers regularly review the placement of their advertisements.

OK, maybe rare. So ? B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.

So, even though they will loose money, they have still removed the ads from this magazine !!!!! Isn't the overall motive about making money. So if they are loosing money due to pulling out the ad, something must be really bothering them. Maybe there sense of moral .... kicked in ? C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.

A possible choice. They canceled the ad from the other magazine and placed it with someone who cares about family value. D.The advertisers all placed new advertisements with other publications that emphasized family values.

Sure, standard has fallen, but does that help us decide if the advertisement company real has a sense of ..... E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had fallen since its transformation.

Between C & D, D only says that they placed ads with other company that has family values, so that means these advertisers really care about family values. BUT, the fact they canceled ads even though they had to loose money shows that they have really got sense of ........
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08 Oct 2010, 12:49
I'm happy to see more support on D
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08 Oct 2010, 13:18
imania wrote:
I'm happy to see more support on D

Sorry to disappoint but if you read my post, the final sentence, C is better than D, more powerful !

Posted from my mobile device
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08 Oct 2010, 13:34
thank you for the explanation.
Re: Ads   [#permalink] 08 Oct 2010, 13:34

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