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# Sales campaigns aimed at the faltering personal computer

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Director
Joined: 05 Jun 2009
Posts: 815

Kudos [?]: 358 [0], given: 106

WE 1: 7years (Financial Services - Consultant, BA)
Sales campaigns aimed at the faltering personal computer [#permalink]

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13 Aug 2009, 04:47
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Question Stats:

80% (01:04) correct 20% (00:00) wrong based on 39 sessions

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Sales campaigns aimed at the faltering personal computer market have strongly emphasized ease of use, called user-friendliness. This emphasis is oddly premature and irrelevant in the eyes of most potential buyers, who are trying to address the logically prior issue of whether______

(A) user-friendliness also implies that owners can service their own computers
(B) personal computers cost more the more user-friendly they are
(C) currently available models are user-friendly enough to suit them
(D) the people promoting personal computers use them in their own homes
(E) they have enough sensible uses for a personal computer to justify the expense of buying one

OA:
[Reveal] Spoiler:
Later

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Joined: 12 Jun 2009
Posts: 1837

Kudos [?]: 270 [0], given: 52

Location: United States (NC)
Concentration: Strategy, Finance
Schools: UNC (Kenan-Flagler) - Class of 2013
GMAT 1: 720 Q49 V39
WE: Programming (Computer Software)

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13 Aug 2009, 05:59
sudeep wrote:
Sales campaigns aimed at the faltering personal computer market have strongly emphasized ease of use, called user-friendliness. This emphasis is oddly premature and irrelevant in the eyes of most potential buyers, who are trying to address the logically prior issue of whether______

(A) user-friendliness also implies that owners can service their own computers if user friendliness is "irrelevant" then this should also be
(B) personal computers cost more the more user-friendly they are maybe?
(C) currently available models are user-friendly enough to suit them if user friendliness is "irrelevant" then this should also be
(D) the people promoting personal computers use them in their own homes irrelevant
(E) they have enough sensible uses for a personal computer to justify the expense of buying one maybe?

OA:
[Reveal] Spoiler:
Later

i think E? Well since user-friendliness is not a "concern" then that to me means the users need to "use" it first and E seems to show that the potential buyers are still deciding whether to buy one or not. B is a maybe since it could show that the potential buyers just want something cheap and thus price is a lot more important the user friendliness if cost differs as user friendliness goes up.
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Kudos [?]: 270 [0], given: 52

Senior Manager
Joined: 16 Apr 2009
Posts: 318

Kudos [?]: 151 [0], given: 14

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13 Aug 2009, 19:22
I will also go with E
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Director
Joined: 01 Apr 2008
Posts: 879

Kudos [?]: 814 [0], given: 18

Name: Ronak Amin
Schools: IIM Lucknow (IPMX) - Class of 2014

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14 Aug 2009, 04:21
Between C and E. I go with E.

Not C again talks about user-friendliness. We need to find a logically prior issue...which is whether the computers are worth buying. C can be the next best choice:)

Kudos [?]: 814 [0], given: 18

Director
Joined: 01 Aug 2008
Posts: 730

Kudos [?]: 821 [0], given: 99

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14 Aug 2009, 05:32
I think it is between B and E ... go with E..

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Manager
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Kudos [?]: 16 [0], given: 1

Location: Buffalo, NY
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14 Aug 2009, 06:10
Agree with "E"

If people don't need to use the computer at all, there is no concern with how easy the computer is to use.

Kudos [?]: 16 [0], given: 1

Director
Joined: 05 Jun 2009
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Kudos [?]: 358 [0], given: 106

WE 1: 7years (Financial Services - Consultant, BA)

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14 Aug 2009, 06:50
OA :
[Reveal] Spoiler:
E

_________________

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My debrief : http://gmatclub.com/forum/journey-670-to-720-q50-v36-long-85083.html

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Manager
Joined: 15 Jun 2009
Posts: 151

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14 Aug 2009, 08:12
I will go with C....damn I m wrong

Kudos [?]: 64 [0], given: 8

GMAT Club Legend
Joined: 01 Oct 2013
Posts: 10164

Kudos [?]: 253 [0], given: 0

Re: Sales campaigns aimed at the faltering personal computer [#permalink]

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17 Jul 2016, 14:01
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Re: Sales campaigns aimed at the faltering personal computer   [#permalink] 17 Jul 2016, 14:01
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