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Sales of a new chocolate bar were considerably boosted

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Joined: 30 Aug 2017
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Schools: ISB '19 (A)
GMAT 1: 670 Q47 V35
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Re: Sales of a new chocolate bar were considerably boosted [#permalink]

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New post 04 Oct 2017, 02:54
Mahmud6 wrote:
thevenus wrote:
Sales of a new chocolate bar were considerably boosted recently by an advertisement that featured a classic rock song. The candy manufacturer's decision to also use classic rock songs in commercials for its older and more popular products, in the hopes of boosting profits, is NOT based on the assumption that ___________________.

A. thanks to the new advertising strategy, all of the company's older products will sell at least as well as the new chocolate bar.
B. sales of a particular product can be increased by a memorable or catchy advertisement campaign.
C. use of classic rock songs will be more commercially effective than the advertising techniques currently used by the company for its older products
D. the majority of customers who buy one kind of candy bar from the company will not stop buying other candy bars made by the same company.
E. the licensing costs associated with using classic rock songs in commercials will be substantially offset by the increased profits resulting from those commercials.


Older products already sold more than the new products are. So, manufacturer will not assume that older product will be sold at least as well as the new chocolate bar. If so, profit may decrease. They may rather assume that older product will be sold more than the new product are sold.

Therefore, it is A.


How do we know that older products already sold more than the new products are?
Re: Sales of a new chocolate bar were considerably boosted   [#permalink] 04 Oct 2017, 02:54

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