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# Simon observed that Internet users tend to recall best the

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Senior Manager
Joined: 22 Feb 2004
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Simon observed that Internet users tend to recall best the [#permalink]

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02 Jul 2004, 23:26
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Simon observed that Internet users tend to recall best the first advertisement that they see when they get on the Internet and that they largely ignore other ads. Theodore responded by saying that Internet advertising is losing effectiveness because the ability of Internet users to recall the ads they see while using the Internet is decreasing. Which answer choice could synthesize these two assertions?

A) The average time an Internet user spends on line is increasing.

B) People are increasingly less likely to click through ads.

C) The average number of hours per day that people spend on the Internet is decreasing.

D) A few sites get nearly all Internet traffic.

E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.

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GMAT Club Legend
Joined: 15 Dec 2003
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03 Jul 2004, 00:26
A for me
If surfers remember first ad they see best, then they tend to forget the ones coming after. Also, Theodore says that internet advertising is losing effectiveness. Why is that? What can we conclude(synthesize, fancy word it is) from that?
A says it: internet users are spending more time on the internet and the last ads they see they remember less. The longer they surf, the less they will retain from the numerous later ads which will come their way. Hence, as Theodore says, "internet advertising is losing effectiveness"
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Paul

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Director
Joined: 01 Feb 2003
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03 Jul 2004, 00:54
I choose B

This is the conclusion that can be drawn from the given two statements.

The problem with A (as I see) is as follows:
If the average time that a user spends over Internet is increasing, then because of repeated pop-ups, the user is more likely to see the same add again and again. This would increase the likelyhood of users retaining the info. about ads.
B would be the conclusion/inference from the two statements. If a user is likely to ignore the ads, then he is not probably going to click through the ads

All other choices are way off the case in point

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GMAT Club Legend
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03 Jul 2004, 01:11
Quote:
because of repeated pop-ups, the user is more likely to see the same add again and again

How can you assert that internet users will see the same ad again and again? If they see 1000 different ones, then they will forget all the ones coming after the first one and hence, the effectiveness of ads is reduced if surfers spend more time on the internet
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Paul

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Senior Manager
Joined: 25 May 2004
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03 Jul 2004, 02:49
I believe there is a correlation between the time you spend online and the number of ads you can later recall. The more time you spend online the less likely you are to recall the 100-and-something ad you saw. B is wrong because you donâ€™t have to click through an ad to see it.

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Manager
Joined: 02 Jun 2004
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03 Jul 2004, 04:02
crackgmat750 wrote:
Simon observed that Internet users tend to recall best the first advertisement that they see when they get on the Internet and that they largely ignore other ads. Theodore responded by saying that Internet advertising is losing effectiveness because the ability of Internet users to recall the ads they see while using the Internet is decreasing. Which answer choice could synthesize these two assertions?

A) The average time an Internet user spends on line is increasing.

B) People are increasingly less likely to click through ads.

C) The average number of hours per day that people spend on the Internet is decreasing.

D) A few sites get nearly all Internet traffic.

E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.

I believe it's A.

I. Surfers remember the 1st ad, ignore all the other ones.

The more time users spend online, the less often they go online for the 1st time, which means they remember less ads, that they effectively remember only when they just go online.
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Re: CR   [#permalink] 03 Jul 2004, 04:02
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