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# Singing in the Rain Umbrella Corp. plans to institute

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Intern
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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23 Aug 2016, 19:48
Shouldn't the negation of A read as " Customers who feel immediate pressure to purchase will
not do so." That would weaken the conclusion, thus making it the correct assumption.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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24 Aug 2016, 14:22
2
lash213 wrote:
Shouldn't the negation of A read as " Customers who feel immediate pressure to purchase will
not do so." That would weaken the conclusion, thus making it the correct assumption.

No,this is not the negation - the verb needs to be negated, not the subject modifier. The negation of "I play football" is "I don't play football", not "Others (whoever is not me) play football."

The negative of A thus becomes:
Customers who do not feel immediate pressure to purchase will do so.

I do not see why this would break down the argument because the argument is about people who feel the emergency - this option is out of scope.

In my view E is much better than A - negating E:
Most potential customers of Singing in the Rain’s higher priced umbrellas will have acquired an umbrella previously.

This implies that most potential customers no longer require to buy a new umbrella and hence the plan of the company would fail. E should be the answer.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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05 Mar 2017, 05:14
A looks like a case of mistaken negation (powerscore). What is the source of this question?
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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05 Mar 2017, 07:56
veenu08 wrote:
Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in
which it sells umbrellas at the exits of subway stations during rainy weather. The
umbrellas will be sold at a price that is slightly higher than normal. The company
thinks the sales of these higher - priced umbrellas will be greater than normal
sales of umbrellas, because the purchasers of these umbrellas will be forced to
buy them if they do not want to get wet.

The author assumes which of the following about the purchasers of the umbrellas
in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will
not do so.
B. Normally priced umbrellas are not profitable for singing in the
Rain Umbrellas Corp.
C. Very few people buy Singing in the Rain’s normally priced
umbrellas.
D. Singing in the Rain Umbrellas Corp. will have to stop selling
normally priced umbrellas when it starts selling higher priced
umbrellas.
E. Most potential customers of Singing in the Rain’s higher priced
umbrellas will not have acquired an umbrella previously.

Confused between
A and E

The author does not have to assume that 'Customers who do not feel immediate pressure to purchase will not do so.' E is apt in this situation.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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08 Jun 2017, 01:33
3
2
It should be A, because all other options are out of scope
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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10 Jun 2017, 13:59
3
veenu08 wrote:
Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in which it sells umbrellas at the exits of subway stations during rainy weather. The umbrellas will be sold at a price that is slightly higher than normal. The company thinks the sales of these higher - priced umbrellas will be greater than normal sales of umbrellas, because the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.

The author assumes which of the following about the purchasers of the umbrellas in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will not do so.

B. Normally priced umbrellas are not profitable for singing in the Rain Umbrellas Corp.

C. Very few people buy Singing in the Rain’s normally priced umbrellas.

D. Singing in the Rain Umbrellas Corp. will have to stop selling normally priced umbrellas when it starts selling higher priced
umbrellas.

E. Most potential customers of Singing in the Rain’s higher priced umbrellas will not have acquired an umbrella previously.

Confused between A and E

I find most of the people writting WRONG negation of the option A.

People are negating by saying that "Customers who do not feel immediate pressure to purchase will not do so." which is wrong.

Correct negation will be negating the MAIN VERB of the option. So the appropriate negation should be:
"Customers who do not feel immediate pressure to purchase will not do so."

This statement supports the conclusion instead of weakening it. OPTION "A" CAN NEVER BE CORRECT.
I am open to a debate on this.

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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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10 Jun 2017, 20:42
2
Intern
Joined: 28 Sep 2016
Posts: 18
Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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16 Jun 2017, 13:52
1
sayantanc2k wrote:
lash213 wrote:
Shouldn't the negation of A read as " Customers who feel immediate pressure to purchase will
not do so." That would weaken the conclusion, thus making it the correct assumption.

No,this is not the negation - the verb needs to be negated, not the subject modifier. The negation of "I play football" is "I don't play football", not "Others (whoever is not me) play football."

The negative of A thus becomes:
Customers who do not feel immediate pressure to purchase will do so.

I do not see why this would break down the argument because the argument is about people who feel the emergency - this option is out of scope.

In my view E is much better than A - negating E:
Most potential customers of Singing in the Rain’s higher priced umbrellas will have acquired an umbrella previously.

This implies that most potential customers no longer require to buy a new umbrella and hence the plan of the company would fail. E should be the answer.

Hi,

Thanks for the Insight.. It helped to Understand the concept on how to negate.

But Why didn't you negate the first part of the sentence and negated only the second part, The first part also has the verb "Feel"

Wont the Negation be "Customers who feel immediate pressure to purchase will do so" is the correct negation?
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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16 Jun 2017, 23:50
joepc wrote:

Hi,

Thanks for the Insight.. It helped to Understand the concept on how to negate.

But Why didn't you negate the first part of the sentence and negated only the second part, The first part also has the verb "Feel"

Wont the Negation be "Customers who feel immediate pressure to purchase will do so" is the correct negation?

Like i said earlier in my post, negation means to reverse the MAIN verb of the sentence. We need not negate each and every word available. Just because "not" is used as a word for negation it doesn't mean all the "not" available should be reversed.

If u see this particular sentence, if u remove "do not" then it will change the intended meaning.

Right now it caters to the customers who do not feel pressure, but if u remove do not you are catering to a different class of people "customers who feel immediate pressure". which is WRONG.

Always negate the main verb.

Hope that helps.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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17 Jun 2017, 01:33
A is indeed the winner. Why? It is because E talks about sth that are quite irrelevant
1/ potential customers => who are potential customers?
2/ even if potential customers already purchase umbrellas in previous times, customers still buy if there are pressures to buy, and in this case, the pressure is an imminent rain.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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17 Jun 2017, 02:09
chesstitans wrote:
A is indeed the winner. Why? It is because E talks about sth that are quite irrelevant
1/ potential customers => who are potential customers?
2/ even if potential customers already purchase umbrellas in previous times, customers still buy if there are pressures to buy, and in this case, the pressure is an imminent rain.

On the same line i can argue that as per option "A" we know nothing about the people who are under pressure. They may or may not buy. The argument simply states "PURCHASERS", these people can be under pressure or not, can be potential customers or not. We know nothing about the nature of these people.

Plus simple way out, negate option "A"; it strengthens the argument on negation. A can never be correct.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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17 Jun 2017, 02:10
sriamlan wrote:
It should be A, because all other options are out of scope

What do you mean by out of scope? no point in writing just the option that u think is correct. Explaining your thoughts will help both you and others.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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17 Jun 2017, 18:21
gmatexam439 wrote:
chesstitans wrote:
A is indeed the winner. Why? It is because E talks about sth that are quite irrelevant
1/ potential customers => who are potential customers?
2/ even if potential customers already purchase umbrellas in previous times, customers still buy if there are pressures to buy, and in this case, the pressure is an imminent rain.

On the same line i can argue that as per option "A" we know nothing about the people who are under pressure. They may or may not buy. The argument simply states "PURCHASERS", these people can be under pressure or not, can be potential customers or not. We know nothing about the nature of these people.

Plus simple way out, negate option "A"; it strengthens the argument on negation. A can never be correct.

"IMMEDIATE pressure" is the only factor that makes the customers purchase umbrellas.
First, I should give you an advice that not all techniques in gmat work perfectly. If you want to use the negation, I think it still works.
I guess your mistake is this: if no pressure no buy umbrella = if pressure buy umbrella => negate: if pressure but no buy umbrella, then even if it is rain, customers will not buy
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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07 Jul 2017, 02:09
gmatexam439 wrote:
veenu08 wrote:
Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in which it sells umbrellas at the exits of subway stations during rainy weather. The umbrellas will be sold at a price that is slightly higher than normal. The company thinks the sales of these higher - priced umbrellas will be greater than normal sales of umbrellas, because the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.

The author assumes which of the following about the purchasers of the umbrellas in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will not do so.

B. Normally priced umbrellas are not profitable for singing in the Rain Umbrellas Corp.

C. Very few people buy Singing in the Rain’s normally priced umbrellas.

D. Singing in the Rain Umbrellas Corp. will have to stop selling normally priced umbrellas when it starts selling higher priced
umbrellas.

E. Most potential customers of Singing in the Rain’s higher priced umbrellas will not have acquired an umbrella previously.

Confused between A and E

I find most of the people writting WRONG negation of the option A.

People are negating by saying that "Customers who do not feel immediate pressure to purchase will not do so." which is wrong.

Correct negation will be negating the MAIN VERB of the option. So the appropriate negation should be:
"Customers who do not feel immediate pressure to purchase will not do so."

This statement supports the conclusion instead of weakening it. OPTION "A" CAN NEVER BE CORRECT.
I am open to a debate on this.

Thank you for the detailed explanation.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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02 Nov 2017, 00:16
can someone please let me know the source of this question. So at first when i tried the question i choose option E which is incorrect because it talks about the potential customers who buy the umbrellas when they are at higher price and they haven't bought one previously but that may not be the case they might be the potential customers who bought the umbrella because they didn't want to get wet at that present time but they might even have a umbrella that they bought at the normal price which they weren't carrying at that time . So option E is incorrect. Now A gives a reason why there is a need for the customer to buy the umbrella and hence is the correct answer. Please correct me if am Wrong . Thank you.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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21 Aug 2018, 15:28
Thank you gmat exam439 plz explain other options apart of A.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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21 Aug 2018, 17:05

For "A. Customers who do not feel immediate pressure to purchase will not do so.", the negated form should be "A. Customers who do not feel immediate pressure to purchase will do so." That is to say "Customers who do not feel pressure will buy the umbrella".

This negated phrase can weaken the conclusion because this means that "customers who feel pressure will not buy the umbrella."

Am I correct? Please correct me if I made a mistake here.
Re: Singing in the Rain Umbrella Corp. plans to institute &nbs [#permalink] 21 Aug 2018, 17:05

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