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# Singing in the Rain Umbrella Corp. plans to institute

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Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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Updated on: 09 Jun 2017, 01:53
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25
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95% (hard)

Question Stats:

28% (02:03) correct 72% (01:54) wrong based on 1232 sessions

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Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in which it sells umbrellas at the exits of subway stations during rainy weather. The umbrellas will be sold at a price that is slightly higher than normal. The company thinks the sales of these higher - priced umbrellas will be greater than normal sales of umbrellas, because the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.

The author assumes which of the following about the purchasers of the umbrellas in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will not do so.

B. Normally priced umbrellas are not profitable for singing in the Rain Umbrellas Corp.

C. Very few people buy Singing in the Rain’s normally priced umbrellas.

D. Singing in the Rain Umbrellas Corp. will have to stop selling normally priced umbrellas when it starts selling higher priced
umbrellas.

E. Most potential customers of Singing in the Rain’s higher priced umbrellas will not have acquired an umbrella previously.

Confused between A and E

Originally posted by veenu08 on 06 Oct 2013, 02:12.
Last edited by broall on 09 Jun 2017, 01:53, edited 2 times in total.
Reformatted question, edited the topic name
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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06 Oct 2013, 12:16
8
4
It should be A ,When down to two options always try the negation technique. Although the conclusion is worded in a way to cause some confusion b/w normal sales and normal umbrellas.

Conclusion: The company thinks the sales of these higher - priced umbrellas will be greater than normal
sales of umbrellas
Note:Not normal umbrella.

Premise: the purchasers of these umbrellas will be forced to buy them if they do not want to get wet

Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in
which it sells umbrellas at the exits of subway stations during rainy weather. The
umbrellas will be sold at a price that is slightly higher than normal. The company
thinks the sales of these higher - priced umbrellas will be greater than normal
sales of umbrellas, because the purchasers of these umbrellas will be forced to
buy them if they do not want to get wet.

The author assumes which of the following about the purchasers of the umbrellas
in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will
not do so. (Negate) But the ones that do feel the need will do so won't they. So the sales of the umbrella will rise
B. Normally priced umbrellas are not profitable for singing in the
Rain Umbrellas Corp. Totally irrelevant.

C. Very few people buy Singing in the Rain’s normally priced
umbrellas. Not relevant
D. Singing in the Rain Umbrellas Corp. will have to stop selling
normally priced umbrellas when it starts selling higher priced
umbrellas. No way this can be an assumption.
E. Most potential customers of Singing in the Rain’s higher priced
umbrellas will not have acquired an umbrella previously.
Hmm, a close choice but if you negate it this becomes. Some potential customers will have acquired an umbrella previously. . Does this destroy my argument ? Not definitely. Also if you look at it from other perspective, Even if i have the umbrella, i might not be carrying it with me, So my purchase really is not affected by the fact that i have an umbrella or not.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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06 Oct 2013, 02:31
I would go for option E.

The company is assuming that those customers will surely buy high priced umbrellas that did not hold any previously to avoid being wet in rain. So, the customers will be left with no option but to buy them. It will be like a mandate for them to buy them if they do not hold currently anything that can prevent them getting wet in rain.

In my opinion A does not form a good assumption if the company is planning to increase the sales of its high priced umbrellas. It basically does the opposite. If a customer does not feel like the immediate need to buy it, he/she won't buy it and thus, it won't do any good to the company's objective of increasing the sale. So, this does not seem like a valid assumption.

Hope it helps in some way to clear up your understanding.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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06 Oct 2013, 02:45
ans E
is what author assumes.

other options are not relevant
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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06 Oct 2013, 11:59
1
Modified tags and OA accordingly
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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06 Oct 2013, 12:18
1
@carcass are you sure of the OA ?
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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06 Oct 2013, 14:32
1
ramannanda9 wrote:
@carcass are you sure of the OA ?

mmmm

at closer inspection I have to admit that A fits best in this scenario. I read the question from my smartphone and is not the best way to pick the best choice, especially if you are a commuter in that moment

Go for A. Apologize to the students for the inconvenience
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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06 Oct 2013, 22:28
Ramannanda9

When you negated A that should destroy the conclusion for that option to be correct.
Your negated sentence is supporting it.

Sent from my GT-N7105 using Tapatalk 2
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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11 Oct 2013, 12:29
suntwin wrote:
Ramannanda9

When you negated A that should destroy the conclusion for that option to be correct.
Your negated sentence is supporting it.

Sent from my GT-N7105 using Tapatalk 2

Ya, I am confused about the same thing. I thought negating a statement meant that it destroys the conclusion but here it is supporting the conclusion.

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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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14 Oct 2013, 19:31
veenu08 wrote:
Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in
which it sells umbrellas at the exits of subway stations during rainy weather. The
umbrellas will be sold at a price that is slightly higher than normal. The company
thinks the sales of these higher - priced umbrellas will be greater than normal
sales of umbrellas, because the purchasers of these umbrellas will be forced to
buy them if they do not want to get wet.

The author assumes which of the following about the purchasers of the umbrellas
in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will
not do so.
B. Normally priced umbrellas are not profitable for singing in the
Rain Umbrellas Corp.
C. Very few people buy Singing in the Rain’s normally priced
umbrellas.
D. Singing in the Rain Umbrellas Corp. will have to stop selling
normally priced umbrellas when it starts selling higher priced
umbrellas.
E. Most potential customers of Singing in the Rain’s higher priced
umbrellas will not have acquired an umbrella previously.

Confused between
A and E

Very curious to know the source of this problem.Any idea?
I did not choose E because If you don't have a umbrella previously you may be inclined to buy one ,but will you be inclined to buy one at a higher price than normal without any urgency or pressure, I doubt that.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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25 Oct 2013, 07:35
When i paraphrased Answer A it made more sense to me since it had a double negative in that "who do not feel" and "will not do so". Paraphrased in the affirmative, the answer would read like this" If a customer fells pressured they will buy." I don't think this is negating the answer choice, but merely rephrasing it in the affirmative since it has a double negative.

A. Customers who do not feel immediate pressure to purchase will not do so.

Since the last sentence of the question stem talks about forcing customers to buy an umbrella (will be forced to
buy them if they do not want to get wet.)
, i think the Answer A hits it home with the assumption.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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27 Oct 2013, 05:16
avohden wrote:
When i paraphrased Answer A it made more sense to me since it had a double negative in that "who do not feel" and "will not do so". Paraphrased in the affirmative, the answer would read like this" If a customer fells pressured they will buy." I don't think this is negating the answer choice, but merely rephrasing it in the affirmative since it has a double negative.

A. Customers who do not feel immediate pressure to purchase will not do so.

Since the last sentence of the question stem talks about forcing customers to buy an umbrella (will be forced to
buy them if they do not want to get wet.)
, i think the Answer A hits it home with the assumption.

Correct! The option A does not state that all people will not buy it, if it had said so then it would not be correct. Option A says that people who do not see a need will not buyt it which means that other people who feel the need might buy it.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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06 Nov 2013, 07:51
Conclusion: The company thinks the sales of priced umbrellas at a key location will be greater than normal sales of umbrellas
Premise: the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.
Here the author assumes that some people will buy umbrellas if they do not want to get wet even if the price of umbrella is higher, the people who buy the umbrella might also already own a umbrella but are not carrying it at that moment.
Choice A says "Customers who do not feel immediate pressure to purchase will not do so" meaning people who are ready to get wet and can wait to buy a cheaper umbrella will not buy the costly umbrellas but the opposite is not true; people who are not OK with getting wet will buy the umbrellas
Choice E says Most potential customers will not have acquired an umbrella previously, but people who are ok with getting wet will still not buy the costly umbrellas.
So A is the preffered choice....
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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07 Sep 2014, 07:25
carcass wrote:
ramannanda9 wrote:
@carcass are you sure of the OA ?

mmmm

at closer inspection I have to admit that A fits best in this scenario. I read the question from my smartphone and is not the best way to pick the best choice, especially if you are a commuter in that moment

Go for A. Apologize to the students for the inconvenience

Carcass I have a doubt here. Let's say there are a 100 customers in total. 70 are feeling compelled to buy because they don't want to get wet and 30 and not feeling compelled to buy.

Option A says that the assumption/unstated premise is that those 30 people will not buy since they're not compelled to do so.

But I don't think it's correct. The conclusion that the sales will rise i.e. those 70 people will buy the umbrella is in no way based on whether the remaining 30 people buy an umbrella or not. They might be compelled to buy or they might not. Point is that THOSE 70 PEOPLE ARE DEFINITELY GOING TO BUY. Isn't it?

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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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07 Sep 2014, 08:36
gauravkaushik8591 wrote:
carcass wrote:
ramannanda9 wrote:
@carcass are you sure of the OA ?

mmmm

at closer inspection I have to admit that A fits best in this scenario. I read the question from my smartphone and is not the best way to pick the best choice, especially if you are a commuter in that moment

Go for A. Apologize to the students for the inconvenience

Carcass I have a doubt here. Let's say there are a 100 customers in total. 70 are feeling compelled to buy because they don't want to get wet and 30 and not feeling compelled to buy.

Option A says that the assumption/unstated premise is that those 30 people will not buy since they're not compelled to do so.

But I don't think it's correct. The conclusion that the sales will rise i.e. those 70 people will buy the umbrella is in no way based on whether the remaining 30 people buy an umbrella or not. They might be compelled to buy or they might not. Point is that THOSE 70 PEOPLE ARE DEFINITELY GOING TO BUY. Isn't it?

If someone knows the source of this problem then please disclose so...I am torn between A and E....Thx.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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20 Jun 2016, 05:32
Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in
which it sells umbrellas at the exits of subway stations during rainy weather. The
umbrellas will be sold at a price that is slightly higher than normal. The company
thinks the sales of these higher - priced umbrellas will be greater than normal
sales of umbrellas, because the purchasers of these umbrellas will be forced to
buy them if they do not want to get wet.

The author assumes which of the following about the purchasers of the umbrellas
in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will
not do so.
B. Normally priced umbrellas are not profitable for singing in the
Rain Umbrellas Corp.
C. Very few people buy Singing in the Rain’s normally priced
umbrellas.
D. Singing in the Rain Umbrellas Corp. will have to stop selling
normally priced umbrellas when it starts selling higher priced
umbrellas.
E. Most potential customers of Singing in the Rain’s higher priced
umbrellas will not have acquired an umbrella previously.

Can someone please explain why C is wrong?
The argument does say that sales of normal umbrellas will be much lower than the sales of these new ones
is option C just restating one part of this premise ? Or is it stating the assumption made about the purchasers of the umbrella?

Or is it that, Since folks dont buy this company's umbrellas under normal price then they wont for a higher price under extreme need (too many assumptions reqd, hence eliminate ?)
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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27 Jun 2016, 04:14
Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in
which it sells umbrellas at the exits of subway stations during rainy weather
. The
umbrellas will be sold at a price that is slightly higher than normal. The company
thinks the sales of these higher - priced umbrellas will be greater than normal
sales of umbrellas
, because the purchasers of these umbrellas will be forced to
them if they do not want to get wet.

The author assumes which of the following about the purchasers of the umbrellas
in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will
not do so
.------------ Pre-thinking , Also, If you closely read this option then you can understand why company thnks It's sales will increase . This option states the company assumption that company sales are low currently and if compant can pressure people to buy umbrella then it's sales can increase .
Low are are because customers do not feel immidiate pressure to buy umbrella on normal day but on rainy day people will feel immidiate presure to buy 1 if they don't want to get wet.....( and who the hell is soo cheap to not buy an umbrella and to get wet while going home, work or to chill out .
B. Normally priced umbrellas are not profitable for singing in the
Rain Umbrellas Corp. ---------even if normal priced umbrellas are profitable , this option has no impact on conclusion that the sales from higher priced ones will be higher.
C. Very few people buy Singing in the Rain’s normally priced
umbrellas.-------- okay!!! but what about the increased sales from higher prices. no impact on conclusion .
D. Singing in the Rain Umbrellas Corp. will have to stop selling
normally priced umbrellas when it starts selling higher priced
umbrellas.-------- Bad stratergy, Also OOS for conclusion to be valid.
E. Most potential customers of Singing in the Rain’s higher priced
umbrellas will not have acquired an umbrella previously.(Close option..... but negation tells nothing about the difference of sales between higher prices and normal prices)
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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27 Jun 2016, 17:43
A. Customers who do not feel immediate pressure to purchase will
not do so………… It may be an answer in first reading. Because, last line in question says “forced”.
B. Normally priced umbrellas are not profitable for singing in the
Rain Umbrellas Corp……………. There is not discussion about “profit”. “sales” are discussed. This can not be answer.
C. Very few people buy Singing in the Rain’s normally priced
umbrellas……………. Be careful about extreme words like “Very”. This can not be answer.
D. Singing in the Rain Umbrellas Corp. will have to stop selling
normally priced umbrellas when it starts selling higher priced
umbrellas. …………Some logic is there but it is not relevant.
E. Most potential customers of Singing in the Rain’s higher priced
umbrellas will not have acquired an umbrella previously. ……………. Be careful about extreme words like “Very”. This can not be answer.
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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20 Aug 2016, 23:41
Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in
which it sells umbrellas at the exits of subway stations during rainy weather. The
umbrellas will be sold at a price that is slightly higher than normal. The company
thinks the sales of these higher - priced umbrellas will be greater than normal
sales of umbrellas,
because the purchasers of these umbrellas will be forced to
buy them if they do not want to get wet.

IT assumes that
1> Passengers of subway stations are not carrying the umbrella already
2> There is no other alternative such as raincoat that they prefer.

The author assumes which of the following about the purchasers of the umbrellas
in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will
not do so.

Negate :- Customers who do not feel immediate pressure to purchase will
do so.
Ok, then good, sales will rise. How come it is breaking the conclusion.

E. Most potential customers of Singing in the Rain’s higher priced
umbrellas will not have acquired an umbrella previously. :- Previously refers to their current situation???? They might have acquired umbrella previously but are they carrying it right now.??
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Re: Singing in the Rain Umbrella Corp. plans to institute  [#permalink]

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20 Aug 2016, 23:59
1
1
Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in
which it sells umbrellas at the exits of subway stations during rainy weather. The
umbrellas will be sold at a price that is slightly higher than normal. The company
thinks the sales of these higher - priced umbrellas will be greater than normal
sales of umbrellas,
because the purchasers of these umbrellas will be forced to
buy them if they do not want to get wet.

IT assumes that
1> Passengers of subway stations are not carrying the umbrella already
2> There is no other alternative such as raincoat that they prefer.

The author assumes which of the following about the purchasers of the umbrellas
in predicting the sales of the umbrellas?

A. Customers who do not feel immediate pressure to purchase will
not do so.

Negate :- Customers who do not feel immediate pressure to purchase will
do so.
Ok, then good, sales will rise. How come it is breaking the conclusion.

E. Most potential customers of Singing in the Rain’s higher priced
umbrellas will not have acquired an umbrella previously. :- Previously refers to their current situation???? They might have acquired umbrella previously but are they carrying it right now.??

Negate A as Customers who do feel immediate pressure to purchase will not do so.( Or Even after the pressure they are not going to buy the umbrella.) ,Hence conclusion is weakened.

E is wrong because even if they have bought the umbrellas, they might not be carrying it or we don;t know how previous it is. may be 10 years or 20 years.

Hence, A is the correct answer.
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Re: Singing in the Rain Umbrella Corp. plans to institute   [#permalink] 20 Aug 2016, 23:59

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