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# Spam email advertising has become very popular lately becaus

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Senior Manager
Joined: 10 Apr 2012
Posts: 276
Location: United States
Concentration: Technology, Other
GPA: 2.44
WE: Project Management (Telecommunications)
Spam email advertising has become very popular lately becaus [#permalink]

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18 Aug 2013, 07:58
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25% (medium)

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72% (02:18) correct 28% (01:25) wrong based on 208 sessions

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Spam email advertising has become very popular lately because everyone has an email account. As people are getting more and more spam messages, however, they are becoming more and more immune to spam and tend to delete or mark as spam without reading any messages that come from unknown senders and only read messages that come from addresses on their contacts list. Since an advertisement that is not read or viewed is useless, spam email advertising is becoming less effective.

Which of the following strategies, if feasible, would be most likely to improve the effectiveness of spam email advertising?
(A)Creating catchy titles for the subject field of spam messages.
(B)Writing special programs that would allow your spam advertising messages to get to the users’ inboxes without being marked as spam by email providers.
(C)Using real people’s names for email accounts from which spam advertising is sent so that it is shown in the sender field of the message received by the recipient.
(D)Providing honest and useful information in spam advertising messages.
(E)Writing special programs that would make spam advertising messages look as if they were sent from someone from the recipients’ contacts lists.
[Reveal] Spoiler: OA

Last edited by guerrero25 on 18 Aug 2013, 10:16, edited 1 time in total.
Director
Joined: 14 Dec 2012
Posts: 832
Location: India
Concentration: General Management, Operations
GMAT 1: 700 Q50 V34
GPA: 3.6
Re: Spam email advertising has become very popular lately becaus [#permalink]

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18 Aug 2013, 08:47
2
KUDOS
guerrero25 wrote:
Spam email advertising has become very popular lately because everyone has an email account. As people are getting more and more spam messages, however, they are becoming more and more immune to spam and tend to delete or mark as spam without reading any messages that come from unknown senders and only read messages that come from addresses on their contacts list. Since an advertisement that is not read or viewed is useless, spam email advertising is becoming less effective.

Which of the following strategies, if feasible, would be most likely to improve the effectiveness of spam email advertising?
(A)Creating catchy titles for the subject field of spam messages.
(B)Writing special programs that would allow your spam advertising messages to get to the users’ inboxes without being marked as spam by email providers.
(C)Using real people’s names for email accounts from which spam advertising is sent so that it is shown in the sender field of the message received by the recipient.
(D)Providing honest and useful information in spam advertising messages.
(E)Writing special programs that would make spam advertising messages look as if they were sent from someone from the recipients’ contacts lists.

CONCLUSION: spam email advertising is becoming less effective.
PREMISE 1:People are becoming more and more immune to spam and tend to delete or mark as spam without reading any messages that come from unknown senders and only read messages that come from addresses on their contacts list
PREMISE 2: an advertisement that is not read or viewed is useless

So until and unless messages are not read they are ineffective.
and all messages coming from outside the contact list are unread.

so to make effective : messages should be such that it would appear that they are coming from addresses that are in the contact list.

option E clearly says that.
hence IMO E.
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Re: Spam email advertising has become very popular lately becaus [#permalink]

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18 Aug 2013, 23:23
All the potential answers are mentioned in the CR excerpt. E is the answer I chose.
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Re: Spam email advertising has become very popular lately becaus [#permalink]

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04 Jun 2015, 03:07
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Joined: 09 Sep 2013
Posts: 71
Re: Spam email advertising has become very popular lately becaus [#permalink]

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05 Jun 2016, 09:39
This is a very interesting question. there are 2 options that come very close. These are B and E.
Both are writing programs and are getting into inbox. But B is not the answer because as it is said that i will delete the mail if i think it is form someone whom i do not know. Therefore the answer is E.
E says that the mail is from someone i know. therefore i will open the message and therefore it will not become less expensive because i think i know the person and i will open the email and will read the email which actually is a spam email.

Thank you

Pray for me brothers
Re: Spam email advertising has become very popular lately becaus   [#permalink] 05 Jun 2016, 09:39
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# Spam email advertising has become very popular lately becaus

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