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# Sports Marketing as new venture for Business Schools?

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Intern
Joined: 23 May 2011
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24 May 2011, 03:14
With IPL making Indians go crazy over cricket, Sports Marketing has taken a new turn. Do you think this can be another horizon explored by business schools?

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24 May 2011, 09:42
rituk wrote:
With IPL making Indians go crazy over cricket, Sports Marketing has taken a new turn. Do you think this can be another horizon explored by business schools?

I personally do not think so. Niche markets, such as sport marketing, are not the general focus of business schools. Business schools focus more on the broader subject, such as general management and marketing for big companies. A quick glance at top b-schools shows that most b-schools do not have NFL or the NBA as one of its primary employers, mainly because these organizations attract employees from different avenues. I don't think, at least not top b-schools, will get to sports marketing in the near future.
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25 May 2011, 09:57
there are some schools in europe which provide sports management as a discipline. I know one in Nice, France..

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30 May 2011, 02:06
yeah, there are a few english programs in germany as well (cheap compared to the others ...)

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02 Jun 2011, 02:35
I have come across a podcast by Dr. John Davis, the dean of Global MBA program, S P Jain Center of Management and a world renowned Sports marketing Guru. Its an interesting discussion about World Olympics as the biggest brand in sports across the world.

Really informative.

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Re: Sports Marketing as new venture for Business Schools?   [#permalink] 02 Jun 2011, 02:35
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