Studies by neuropsychologists show that, for a marketing cam

This is an inference question. Which option must be true as per the given argument?

For a campaign to result in large number of sales, two things are necessary:
- brand recognition
- positive association

In a new market a company saturates the market to get brand recognition. But this will likely cause negative associations.
So what can we say? That a saturation strategy is likely to fail (because it causes negative associations but positive associations are necessary to result in sales)
Hence (B) is correct.

A. Consumers are likely respond to the saturation marketing by purchasing large quantities of the company's products.
No. Saturation strategy is actually likely to fail.

C. As long as consumers feel negatively about a company, that company's marketing campaign is likely to succeed.
Not correct.

D. A saturation marketing campaign would ensure that every potential consumer is aware of the new brand on the market.
Saturation campaign creates brand recognition. But can we say that EVERY potential customer is aware of the new brand, no? There may be a some people who still miss the ads.

E. For a marketing campaign to be successful, every consumer must have a positive association with the brand identity.
Again, we know that we need a general positive association but is it necessary that EVERY consumer must have a positive association? No. We are not given that. Even if a handful of people do not have a positive association, there may still be a large number of sales.

Answer (B)