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Re: Successfully launching a new product for supermarket sale [#permalink]
13 Jun 2013, 22:48
Successfully launching a new product for supermarket sale requires either that supermarkets give prominent shelf space to the product or that plenty of consumers who have not tried it seek it out. Consumers will seek out a new product only if it is extensively advertised, either on television or in the press. One way for a manufacturer to obtain prominent shelf space for a new product is to promote it in trade journals.
If the statements given are true, which of the following must on the basis of them also be true?
A. Provided that a manufacturer promotes a new product in trade journals, the product will have a successful launch. B. If consumers who have not tried a new product do not seek it out and if its manufacturer does not promote it in trade journals, then it will not have a successful launch. C. Any new product that is advertised extensively on television will be sought out by many consumers who have not tried it. D. If a new product is not given prominent shelf space by supermarkets and if television advertising is too expensive, a successful launch of the product will not occur without press advertising. E. If a new product is successfully launched for supermarket sale without extensive advertising, then the manufacturer must have promoted it in trade journals.