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# Surveys show that every year only 10 percent of cigarette

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Manager
Status: Bell the GMAT!!!
Affiliations: Aidha
Joined: 16 Aug 2011
Posts: 176

Kudos [?]: 81 [0], given: 43

Location: Singapore
Concentration: Finance, General Management
GMAT 1: 680 Q46 V37
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24 Aug 2011, 08:16
nice question and good explanations. Even I was confused between C and E. +1 to you.
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Manager
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24 Aug 2011, 09:03
I am not able to fully understand the meaning of the question asked
"the best criticism of the conclusion that inducing cigarette smokers to switch brands did not pay is that the conclusion is based on"

Could some one please break it down for me?

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
MGMAT 6 650 (51,31) on 31/8/11
MGMAT 1 670 (48,33) on 04/9/11
MGMAT 2 670 (47,34) on 07/9/11
MGMAT 3 680 (47,35) on 18/9/11
GMAT Prep1 680 ( 50, 31) on 10/11/11

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CR notes
http://gmatclub.com/forum/massive-collection-of-verbal-questions-sc-rc-and-cr-106195.html#p832142
http://gmatclub.com/forum/1001-ds-questions-file-106193.html#p832133
http://gmatclub.com/forum/gmat-prep-critical-reasoning-collection-106783.html
http://gmatclub.com/forum/how-to-get-6-0-awa-my-guide-64327.html
http://gmatclub.com/forum/how-to-get-6-0-awa-my-guide-64327.html?hilit=chineseburned

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Manager
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24 Aug 2011, 11:07
great explanation..i picked C..but after reading the discussions here, i will go with answer choice E

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Manager
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24 Aug 2011, 11:21
Has to be E as the others fail to break down the argument.
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Senior Manager
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24 Aug 2011, 16:24
I got it down as E.
The survey talks about industry as a whole, but the action proposed (dropping advertising) is for the companies. Using a generalization for individual companies is a weakening statement.
But I was unable to eliminate C.

Posted from my mobile device

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Manager
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25 Aug 2011, 10:51
very good question indeed , i too fell for C the first time but after reading the explanation seems clear to me now.
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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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26 Dec 2011, 21:45
Another victim for the trap set by C. Very good question indeed. E should be the right answer. Thanks mymba99 for the wonderful explanations. +1
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Manager
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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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27 Dec 2011, 04:02
Chose C, but after seeing the explainations agree with choice E

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Intern
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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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27 Dec 2011, 19:31
I initially choose D
But now i realize that E is the right answer

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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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24 Aug 2012, 08:14
This was a tricky one for me, especially because numbers always throw me off. At first, I thought it meant to say that manufaturers spent 10% of revenue on magazine promotions. But I knew that I didn't exactly know what it was saying.
What I DID know was that:
- this was a "find the flaw in reasoning" type of question.
- What the conclusion was.

And one flaw I saw was that the prompt was comparing MANUFATURERES with individual CIGARETTE COMPANIES. E best captured this gap.

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Intern
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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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28 Aug 2012, 00:19
I too fell for C. But awesome explanation mymba99. Thanks

Posted from my mobile device

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Current Student
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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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15 Apr 2013, 02:55
The answer should be E as the data that is given pertains to the cigarrette industry as a whole, whereas the conclusion specifies the gain achieved by individual companies. Making such company specific inference from a gross industry data cannot be considered plausible.
The Option C also looked enticing but the latter option was more appropriate
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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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22 May 2014, 23:43
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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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18 Jul 2014, 04:35
Hi all.
What's wrong with B?
Is this wrong?

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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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23 Jul 2015, 07:24
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Surveys show that every year only 10 percent of cigarette [#permalink]

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23 Jul 2015, 15:49
This is an assumption question. Without looking at the answer choices, you can determine that the author is assuming that as one company spends 10% in advertising, it "only" gains 10% of new smokers.

Another assumption, or lack thereof, that comes to mind is that as new smokers leave one brand, they join another brand, which may or may not be of another company. So one company can get all the new business and spend less than the industry average, and everyone else loses new smokers while spending more money on advertisement.

(D) the assumption that each manufacturer produces only one brand of cigarettes
If this was assumed, then the author would conclude that some companies do well, while others are worst off in a zero sum game. All companies can perform similarly, but the author doesn't conclude that the zero sum scenario exists. This cannot be it.

(E) figures for the cigarette industry as a whole and may not hold for a particular company
This answer choice is consistent with the generalization that all companies perform similarly without a zero sum outcome.

Therefore, E.

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Re: Surveys show that every year only 10 percent of cigarette [#permalink]

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08 Aug 2016, 10:51
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Re: Surveys show that every year only 10 percent of cigarette   [#permalink] 08 Aug 2016, 10:51

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