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The highest rated television shows do not always command

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The highest rated television shows do not always command [#permalink]

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New post 08 May 2017, 10:11
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69% (01:18) correct 31% (01:42) wrong based on 100 sessions

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The highest rated television shows do not always command the most advertising dollars. Ads that run during shows with lower overall ratings are often more expensive because the audience for those shows includes a high proportion of males between the ages of 19 and 34. Therefore, ads that run during sporting events are often more expensive than ads running during other types of programs.

Which of the following can properly be inferred from the passage above?

(A) Advertisers have done little research into the typical consumer and are not using their advertising dollars wisely.
(B) Sports programs have higher overall ratings than prime time network programs.
(C) Advertisers believe males between the ages of 19 and 34 are more likely to be influenced by advertisers than are other categories of viewers.
(D) Advertising executives prefer sports programs and assume that other Americans do as well.
(E) Ads that run during the biggest sporting events are the most expensive of all ads.
[Reveal] Spoiler: OA

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Re: The highest rated television shows do not always command [#permalink]

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New post 08 May 2017, 11:21
rohan2345 wrote:
The highest rated television shows do not always command the most advertising dollars. Ads that run during shows with lower overall ratings are often more expensive because the audience for those shows includes a high proportion of males between the ages of 19 and 34. Therefore, ads that run during sporting events are often more expensive than ads running during other types of programs.

Which of the following can properly be inferred from the passage above?

(A) Advertisers have done little research into the typical consumer and are not using their advertising dollars wisely.
(B) Sports programs have higher overall ratings than prime time network programs.
(C) Advertisers believe males between the ages of 19 and 34 are more likely to be influenced by advertisers than are other categories of viewers.
(D) Advertising executives prefer sports programs and assume that other Americans do as well.
(E) Ads that run during the biggest sporting events are the most expensive of all ads.


The conclusion here is "ads that run during sporting events are often more expensive than ads running during other types of programs". Hence as per premise and conclusions
we can evaluate each options as below -

(A) Outside the argument
(B) This is contrary to the conclusion that establishes the relationship between expensive ads and lower rating programs such as sports
(C) Correct.
(D) Outside the argument
(E)Opposite fact
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Re: The highest rated television shows do not always command [#permalink]

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New post 08 May 2017, 18:56
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Here is the argument --

Premise
lower overall ratings --> audience includes a high proportion of males between 19 and 34 --> Ads for such shows are often more expensive

Conclusion
Ads that run during sporting events are often more expensive

Let us take a look at other answer options --

Option A - Incorrect

We cannot infer anything about "research" performed or whether advertising dollars are spent "wisely" from the argument mentioned above.

Option B - Incorrect

Probably not true from the argument mentioned. If they indeed command more ad costs, then they must have a high proportion of males between 19 and 34 as viewers and thus probably have lower ratings.

Option C - Correct answer

let us again take a look at the premise --
lower overall ratings --> audience includes a high proportion of males between 19 and 34 --> Ads for such shows are often more expensive

If Ads are much more expensive, it implies that such an audience is MORE LIKELY to convert to customers -- this is what option C states.

Option D - Incorrect

We cannot infer this -- "assume that other Americans do as well".
Also, we do not know what preferences do Ad executives have. If they prefer low cost, then sports programs are not the way to go.

Option E - Incorrect

Not necessarily. If the "biggest" sporting events have a lower proportion of males between 19 and 34 as audience, their ad costs may not be that high.
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Re: The highest rated television shows do not always command   [#permalink] 08 May 2017, 18:56
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