Here is the argument --
Premiselower overall ratings --> audience includes a high proportion of males between 19 and 34 --> Ads for such shows are often more expensive
ConclusionAds that run during sporting events are often more expensive
Let us take a look at other answer options --
Option A - IncorrectWe cannot infer anything about "research" performed or whether advertising dollars are spent "wisely" from the argument mentioned above.
Option B - IncorrectProbably not true from the argument mentioned. If they indeed command more ad costs, then they must have a high proportion of males between 19 and 34 as viewers and thus probably have lower ratings.
Option C - Correct answerlet us again take a look at the premise --
lower overall ratings --> audience includes a high proportion of males between 19 and 34 --> Ads for such shows are often more expensiveIf Ads are much more expensive, it implies that such an audience is MORE LIKELY to convert to customers -- this is what option C states.
Option D - IncorrectWe cannot infer this -- "assume that other Americans do as well".
Also, we do not know what preferences do Ad executives have. If they prefer low cost, then sports programs are not the way to go.
Option E - IncorrectNot necessarily. If the "biggest" sporting events have a lower proportion of males between 19 and 34 as audience, their ad costs may not be that high.
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Crackverbal Prep Team
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