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The marketing manager of Western-National Bank (WNB) has suggested

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Joined: 01 Apr 2018
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Location: India
Schools: INSEAD Jan '20
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The marketing manager of Western-National Bank (WNB) has suggested  [#permalink]

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New post 15 Jan 2019, 21:58
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60% (01:37) correct 40% (02:09) wrong based on 54 sessions

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The marketing manager of Western-National Bank (WNB) has suggested launching a new campaign that would offer students reduced interests on loans and a commission-free account. WNB's marketing manager stated that despite the loss of income during their years of schooling, the students are expected to pay larger commissions and fees for years after they graduate.

Which of the following statements is most important to the bank's management in order to assess the marketing manger's suggestion?

(A) Surveys show that only a minority of customers who are 25 or older are willing to consider moving their account to another bank.
(B) WNB’s new campaign is intended to be offered to existing and new customers alike.
(C) The estimated loss of income from an average student account is $200 a year.
(D) The average interest on student loans has been stable for the past 5 years.
(E) WNB’s advertising agency recommends that its campaign be launched on a social media channel that is popular among students.

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Re: The marketing manager of Western-National Bank (WNB) has suggested  [#permalink]

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New post 15 Jan 2019, 22:41
Answer is A IMO

The only stat that matters for the management team is if the students after graduating will move to another account or not.

Since the survey shows that only a few people move their accounts to another bank after the age of 25 or older, the bank will continually profit from such partnership, this stat may help them evaluate the managers suggestion to offer students low interest loans.

What’s the OA?

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Re: The marketing manager of Western-National Bank (WNB) has suggested   [#permalink] 15 Jan 2019, 22:41
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The marketing manager of Western-National Bank (WNB) has suggested

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