gsothee wrote:
P1-quick product launches bfire
P2-consmrs resent buying new 1 , even if better
P3-consmrs dont buy -either due to anticipation of new 1 or due 2 resentment of buying old 1
C* if comp. wants 2 launch new prdct, wait till sales of old decline.
Question stem: which of follow. if true, best support ==> strengthen Q
A.New technology often becomes less expensive after an initial surge in sales.
Opposite, will make companies to launch products quickly as they can make higher profits due to cost reduction.
B.Media outlets such as television and magazines often report on the planned introduction of new devices while sales of old devices are still strong.
Reporting new product while old sales are strong will make more people aware and reduce the sales of old P.
C.Consumers are usually able to determine whether new technology is superior to current technology.
No impact on argument, as it is already stated that cnsmrs will not buy even if the new product is better.
D.Surveys have shown that consumers prefer to make only one or two technology purchases per year.
Opposite answer, if companies know that consmrs will buy only one or two products, then its no point in addressing the resentment of earlier buys, anyways they are not going to buy new product. so companies will quickly launch new products.
E.Consumers tend to be loyal to technology companies whose products they enjoy using.
Opposite or out of scope, if customers are loyal , new product launch will not cause any resentment in earlier buyers.
Its B.
I do not understand how E is out of scope. The whole logic depends on E according to me. If customers are loyal, it is only then that these secondary measures can stop from backfiring. If customers are not loyal, then they will switch no matter how much to try to report the planned introduction.
Please correct me if i'm wrong.