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# The television network's advertisement for its new medical

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08 Nov 2013, 05:50
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The television network's advertisement for its new medical drama grossly misrepresents what that program is like. Thus, it will not as effectively attract the sort of viewers likely to continue watching the program as would the advertisement that the program's producers favored; people who tune in to the first episode based on false expectations will be unlikely to watch subsequent episodes.

The argument relies on which one of the following assumptions?

A. Most viewers who tune in to the first episode of the program will do so because of the network's advertisement for the program.
B. The advertisement that the program's producers favored would not have grossly misrepresented what the program would be like.
C. Most people who tune in to the first episode of the program and become loyal viewers will not have tuned in to the first episode as a result of the network's advertisement for the program.
D. If the advertisement that the program's producers favored were used instead of the network's advertisement, almost all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well.
E. Most people who become loyal viewers of a program do not miss the program's first episode.
[Reveal] Spoiler: OA

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Re: The television network's advertisement for its new medical [#permalink]

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08 Nov 2013, 06:34
i chose D. Please can you explain why D isnt OA?

Author articulates that : Thus, it will not as effectively attract the sort of viewers likely to continue watching the program as would the advertisement that the program's producers favored;

D clearly states that, all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well. This is an assumption. What happens if ppl dont like the drama due to some other reasons?
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Re: The television network's advertisement for its new medical [#permalink]

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08 Nov 2013, 06:49
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Premise 1 : The Advertisement will misrepresent the program what it will be like.
Premise 2: People who watch the 1st program will not watch the subsequent programs due to this misrepresented ad.

Conclusion : Viewer is likely to continue watching program due to this ad selected by TV network, but they may continue to watch the program, if the ad favored by the program producers is aired.

Assumption : The Ad favored by producer will not Misrepresent the program.

POE:

A. Most viewers who tune in to the first episode of the program will do so because of the network's advertisement for the program- Out of scope
B. The advertisement that the program's producers favored would not have grossly misrepresented what the program would be like- Reword of the assumption what we came up.
C. Most people who tune in to the first episode of the program and become loyal viewers will not have tuned in to the first episode as a result of the network's advertisement for the program- Out of scope- we dont care about the loyal viewers.
D. If the advertisement that the program's producers favored were used instead of the network's advertisement, almost all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well- Present relevant info but not the exact assumption what we are looking for.
E. Most people who become loyal viewers of a program do not miss the program's first episode- Out of scope.

For choosing between the B and D, we can do the negation test select between these two.

If we negate B- The conclusion is doesn't hold true.

on the other hand, while negating D- nothing happens to the conclusion.

Article on Negation test

So the answer is B

Quote:
gmat6nplus1 :Can you tell the source of this question?

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Re: The television network's advertisement for its new medical [#permalink]

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08 Nov 2013, 08:16
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Gnpth wrote:
gmat6nplus1 :Can you tell the source of this question?

Sure, this is a LSAT question.

ankur1901 wrote:
i chose D. Please can you explain why D isnt OA?

The most relevant answers are B and D as Gnpth pointed out. What helped me to spot the right one is the semicolon that divides the the last two clauses. A semicolon, among other functions, join two related independent clauses of equal emphasis; this helped me identify that the last sentence is just statement that adds information to the real focal point of the passage and that it is not the focal point itself.

When I am down to two answer choices I honestly seek to spot any detail that can eventually be helpful. In this particular case that semicolon is what "did" for me.
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Re: The television network's advertisement for its new medical [#permalink]

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28 Nov 2014, 05:44
Hello from the GMAT Club VerbalBot!

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Re: The television network's advertisement for its new medical [#permalink]

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12 May 2016, 16:00
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.
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Re: The television network's advertisement for its new medical [#permalink]

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12 May 2016, 23:11
gmat6nplus1 wrote:
Have fun.

The television network's advertisement for its new medical drama grossly misrepresents what that program is like. Thus, it will not as effectively attract the sort of viewers likely to continue watching the program as would the advertisement that the program's producers favored; people who tune in to the first episode based on false expectations will be unlikely to watch subsequent episodes.

The argument relies on which one of the following assumptions?

A. Most viewers who tune in to the first episode of the program will do so because of the network's advertisement for the program.
B. The advertisement that the program's producers favored would not have grossly misrepresented what the program would be like.
C. Most people who tune in to the first episode of the program and become loyal viewers will not have tuned in to the first episode as a result of the network's advertisement for the program.
D. If the advertisement that the program's producers favored were used instead of the network's advertisement, almost all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well.
E. Most people who become loyal viewers of a program do not miss the program's first episode.

Premise:
Network's ad misrepresents the program.

Conclusion:
It will not as effectively attract the sort of viewers likely to continue watching the program as would the advertisement that the program's producers favored.

Note that the conclusion concludes not just "the network's ad will not be effective in attracting suitable viewership" (which is valid), but it also concludes that the producer's ad would have been more effective. We have no reason to believe that.

The assumption is that the producer's ad does not misrepresent. This is given in option (B) so that is correct. Let's look at the other options too.

A. Most viewers who tune in to the first episode of the program will do so because of the network's advertisement for the program.

The argument talks about people who tune in because of the network's ad. What percentage they represent out of total viewership is outside the scope of the argument.

C. Most people who tune in to the first episode of the program and become loyal viewers will not have tuned in to the first episode as a result of the network's advertisement for the program.

Same logic as (A)

D. If the advertisement that the program's producers favored were used instead of the network's advertisement, almost all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well.

No. We are only concerned about people who get attracted by Ads. There could be a lot of people who would watch the program after reading an article about it in the news that such a program is being launched. There could be many viewers who watch anything that comes in that time slot... whatever. Point is that almost all viewers who tune in to the first episode may not have been the Ad watchers. So the author is not assuming that if producer's ad would have been used, almost all first time viewers would have stuck around. He is assuming that producer's ad would have been more effective in attracting (more) regular viewers.

E. Most people who become loyal viewers of a program do not miss the program's first episode.
Out of scope. What kind of viewers watch the first episode has no impact on our argument.

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Re: The television network's advertisement for its new medical   [#permalink] 12 May 2016, 23:11
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# The television network's advertisement for its new medical

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