The three-pointed-star on the Mercedes bonnet can now be in your

Price is lower or higher ...;cost is lesser of greater..
This leaves Choice B

The three-pointed-star on the Mercedes bonnet can now be in your garage for a much lesser price than you ever imagined

A. lesser price than you ever imagined
B. lower price than you ever imagined-----correct
C. lesser price than you had ever imagined
D. lower price than one would have ever imagined
E. lesser price than you could ever have imagined

IMO B

The three-pointed-star on the Mercedes bonnet can now be in your garage for a much
lesser price than you ever imagined.

A. lesser price than you ever imagined

B. lower price than you ever imagined

C. lesser price than you had ever imagined

D. lower price than one would have ever imagined

E. lesser price than you could ever have imagined

i marked A in this : lesser price than you ever imagined

Please explain what is wrong with (c)

C. lesser price than you had ever imagined

The three-pointed-star on the Mercedes bonnet can now be in your garage for a much lesser price than you ever imagined.

A. lesser price than you ever imagined

B. lower price than you ever imagined

C. lesser price than you had ever imagined

D. lower price than one would have ever imagined

E. lesser price than you could ever have imagined
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A. lesser price than you ever imagined

B. lower price than you ever imagined

C. lesser price than you had ever imagined

D. lower price than one would have ever imagined

E. lesser price than you could ever have imagined

chetan2u can you please explain the answer.

We use less for uncountable noun and fewer/lower for countable nouns.

The three pointed star (Subject ) is a countable number and we we are dealing with number - LOWER is more appropriate.

Meaning : The three pointed star will be available for the better price tag.

souvik101990, my understanding of the error in D is the 'would'. If 'would' was to be replaced with 'could' will the sentence be correct?

Why else is D wrong?

I am not sure if this helps out your query.

Would is completely hypothetical - We use would when we don't have any past resemblance...ex: if I were you, then I would have done it..

Could is past tense of can - Could refer to the something done in the past... ex: When I was 10, I could climb trees easily.

In GMAT would is always hypothetical and could refers to some ability or true event in the past that happened.

Let's wait for his reply.

Lower is preffered here .

B is the clear winner ;

Lesser is usually used for uncountable things and price here is countable. So you can reject A, C, E based on this. the only options left are B and D. B is the answer as D has "one" and the underlined part has you which makes it nonparallel.

Hope this makes sense.

Between Lower/Lesser options (A) , (C) and (E) can be rejected for the use of " Lesser "

The three-pointed-star on the Mercedes bonnet can now be in your garage for a much lower price than you ever imagined.

You-----> Your , is correct gramatical usage , hence correct...

Answer will be (B)
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Price is both countable and uncountable. However, When you simply say price, or a price or a much lesser price, it refers to the quantum of money and is singular.But when you say prices, it is clear that you're referring to several prices like those mentioned in a price list.

In the given case, I feel , the word price should be treated as singular since it says a much lesser price. Per se, Mercedes cannot have several prices for one and the same model at any given time.

So lesser price is okay,I feel. We also have the example of --Fifty rupees is too much for a kerchief. Here fifty rupees is a quantum of money and therefore singular.

I am curious to know the use of "price" as a plural noun.
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The three-pointed-star on the Mercedes bonnet can now be in your garage for a much lesser price than you ever imagined.

A. lesser price than you ever imagined
Lesser price is incorrect

B. lower price than you ever imagined
Lower price perfectly correct

C. lesser price than you had ever imagined
lesser is incorrect. use of past perfect is wrong

D. lower price than one would have ever imagined
Use of would have (hypothetical) is wrong

E. lesser price than you could ever have imagined
lesser is incorrect
Hence B is correct

The three-pointed-star on the Mercedes bonnet can now be in your garage for a much
lesser price than you ever imagined.

A. lesser price than you ever imagined

B. lower price than you ever imagined --> CORRECT

C. lesser price than you had ever imagined

D. lower price than one would have ever imagined Would have imagined is making things redundant and wordy.

E. lesser price than you could ever have imagined
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low/lower => low can only be used for noun that can go with adjective low
lower/higher expresses the increasing/decreasing
countable or uncountable can be used with low
lesser can still be used with price/number, and even with uncountable

Here, lower is right.
the temperature is low -> lower
the price is low -> lower

Dear Experts,

Could anyone kindly explain the use of LESS vs LOWER...

I agree with Daagh, but I would like to have more clarity on the use of LESS & LOWER.