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# To maintain a high demand for their product, the

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To maintain a high demand for their product, the [#permalink]

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22 Apr 2012, 07:23
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Question Stats:

65% (00:42) correct 35% (00:39) wrong based on 141 sessions

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870. To maintain a high demand for their product, the manufacturers first took over the marketing and sales functions previously performed by outside agents; next, they began changing their advertising campaigns monthly to keep pace with the rapid changes in consumers’ lives.
(A) they began changing
(B) this began changing
(C) the former began changing
(D) to begin changing
(E) to change
[Reveal] Spoiler: OA

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Re: To maintain a high demand for their product [#permalink]

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22 Apr 2012, 07:32
Here as They is a part of another independent clause so it can unambiguously refer to manufacturers (Thats what i learn from this forum but i think i missed this concept)

Can someone please elaborate on this concept
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Re: To maintain a high demand for their product [#permalink]

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22 Apr 2012, 10:11
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shikhar wrote:
Here as They is a part of another independent clause so it can unambiguously refer to manufacturers (Thats what i learn from this forum but i think i missed this concept)

Can someone please elaborate on this concept

I think you have to apply the logic test here. Because at first glance, it does seem like "they" can refer to both manufacturers or the special agents. But when looking at the sentence it says "first the manufacturers took over . . . next they began changing." The reasoning "they" is not ambiguous (from what I read on another forum) is that the first . . . next structure implies that whoever took the "first" action (the manufacturers), also will take the "next" action. I could somewhat buy that argument

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Re: To maintain a high demand for their product [#permalink]

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22 Apr 2012, 11:01
shikhar wrote:
870. To maintain a high demand for their product, the manufacturers first took over the marketing and sales functions previously performed by outside agents; next, they began changing their advertising campaigns monthly to keep pace with the rapid changes in consumers’ lives.
(A) they began changing
(B) this began changing
(C) the former began changing
(D) to begin changing
(E) to change

In D and E, The sentence starts with " to" and if we connect D or E with the actual sentence, we will find a run on sentence. rather the sentence looks incomplete, begining with prepositional phrase as if it were to modify what comes next with a comma.
C doesn't make sense as "The former" is causinf ambiguity here.
B begind with "this" , again it doesn't have an antecedent.
A is correct because They is referring to the subject( The manufacturers) of the main clause and is thus following II-ism.
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Re: To maintain a high demand for their product [#permalink]

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23 Apr 2012, 02:24
Also i found the Below concept interesting so just posting it..

It stands for "manufacturers".

Often times, the pattern after the use of semicolon is:

semicolon + conjunctive adverb + comma
; next ,

What follows that typical structure is a pronoun which refers to the subject of the independent clause --> "they" refers to "the manufacturers" for it is the manufacturers which took over the first set of actions and "they"[the manufacturers] who began changing [...]
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Re: To maintain a high demand for their product [#permalink]

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27 Apr 2012, 20:27
New concept !!!! To keep in mind
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Re: To maintain a high demand for their product [#permalink]

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28 Apr 2012, 18:59
A is correct. All other answer choices other than A do not create a complete sentence.
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Re: To maintain a high demand for their product [#permalink]

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30 Apr 2012, 01:22
";" in the un=underlined part indicate that the underlined is a IC and need it's own subj and verb etc.

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Re: To maintain a high demand for their product [#permalink]

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30 Apr 2012, 09:10
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Hi All,

To maintain a high demand for their product, the manufacturers first took over the marketing and sales functions previously performed by outside agents; next, they began changing their advertising campaigns monthly to keep pace with the rapid changes in consumers’ lives.

In this sentence, pronoun “they” correctly refers to “the manufactures” grammatically as well as logically.

Grammatical standpoint: In the first Independent clause, “the manufacturers” is at the subject position doing the action of “taking over”. This sentence uses semicolon which means it should be followed by another independent clause. In this second independent clause, “they” is at the same place as “the manufacturers” is, that is at the subject place. Hence, “they” correctly refers to “the manufacturers”.

Logical standpoint: a pronoun must have a logical antecedent as well. Here, “they” can only refer to “the manufacturers” because it only makes sense to say that the manufacturers started making changes in the advertising campaigns because in order to maintain a high demand for their product, they “first” did something and next only “they” took another step. Hence, logically “they” refers to “the manufacturers”. There is no ambiguity about the reference of they in this sentence.

Hope this helps.
Thanks.
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Re: To maintain a high demand for their product [#permalink]

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27 Nov 2013, 13:49
egmat wrote:
Hi All,

To maintain a high demand for their product, the manufacturers first took over the marketing and sales functions previously performed by outside agents; next, they began changing their advertising campaigns monthly to keep pace with the rapid changes in consumers’ lives.

In this sentence, pronoun “they” correctly refers to “the manufactures” grammatically as well as logically.

Grammatical standpoint: In the first Independent clause, “the manufacturers” is at the subject position doing the action of “taking over”. This sentence uses semicolon which means it should be followed by another independent clause. In this second independent clause, “they” is at the same place as “the manufacturers” is, that is at the subject place. Hence, “they” correctly refers to “the manufacturers”.

Logical standpoint: a pronoun must have a logical antecedent as well. Here, “they” can only refer to “the manufacturers” because it only makes sense to say that the manufacturers started making changes in the advertising campaigns because in order to maintain a high demand for their product, they “first” did something and next only “they” took another step. Hence, logically “they” refers to “the manufacturers”. There is no ambiguity about the reference of they in this sentence.

Hope this helps.
Thanks.
@Shraddha, I understand that "they" is good in A, but I would like to know what makes C bad. It seems to be grammatically and logically correct as well. Isn't it?
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Re: To maintain a high demand for their product, the [#permalink]

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04 Jun 2016, 22:17
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