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# To maintain a high demand for their product, the

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CEO
Joined: 29 Mar 2007
Posts: 2554

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To maintain a high demand for their product, the [#permalink]

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18 Dec 2007, 19:07
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0% (00:00) correct 0% (00:00) wrong based on 1 sessions

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To maintain a high demand for their product, the manufacturers first took over the marketing and sales functions previously performed by outside agents; next, they began changing their advertising campaigns monthly to keep pace with the rapid changes in consumers lives.

A. they began changing

B. this began changing

C. the former began changing

D. to begin changing

E. to change

Kudos [?]: 511 [0], given: 0

Senior Manager
Joined: 06 Mar 2006
Posts: 490

Kudos [?]: 269 [0], given: 1

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18 Dec 2007, 20:20
I like the original A.

To keep parallel, first took over....next began same verb tense.
Eliminate D and E for this reason.

B and C seems weird. What is this refer to? What is the former refer to?

In A, they can be refer back to the manufactures.

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Intern
Joined: 14 Sep 2007
Posts: 26

Kudos [?]: 3 [0], given: 0

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18 Dec 2007, 20:26
I think answer should be A . But still confuse b/w A and C as "they" have two antecedent in A. Whay is OA?

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Director
Joined: 08 Jun 2007
Posts: 575

Kudos [?]: 109 [0], given: 0

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18 Dec 2007, 21:32
GMATBLACKBELT wrote:
To maintain a high demand for their product, the manufacturers first took over the marketing and sales functions previously performed by outside agents; next, they began changing their advertising campaigns monthly to keep pace with the rapid changes in consumers lives.

A. they began changing

B. this began changing

C. the former began changing

D. to begin changing

E. to change

I think C is correct here. In A "they" can refer to Manufacturers or Agents.

C clearly points out "the former" means the manufacturer began changing.

took and began is parallel

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Manager
Joined: 21 Oct 2007
Posts: 198

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GRE 1: 1250 Q780 V540

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18 Dec 2007, 22:05
I am still a novice, but These are my thoughts.

as every said, BCD can be eliminated, i dont need to explain.

From C and A:
C - Generally we use 'former' when there are two subjects I guess. And when you compare two things/persons. We have only one subject and no comparison happening here.
A - There is ';', not the comma. ; is almost equivalent to full stop. So, you don’t need to look for the nearest subject/object for antecedent. Also the sentence says that the manufacturers 'first' did something. Later sentence uses 'they next', that means 'they' refer to manufacturers, hence no confusion about antecedent here.

Last edited by sarangadhar on 18 Dec 2007, 22:06, edited 1 time in total.

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SVP
Joined: 29 Aug 2007
Posts: 2472

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18 Dec 2007, 22:05
Agree with C as 'they" is ambigious where as "the former" is not.

Kudos [?]: 841 [0], given: 19

CEO
Joined: 29 Mar 2007
Posts: 2554

Kudos [?]: 511 [0], given: 0

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18 Dec 2007, 22:58
I am still a novice, but These are my thoughts.

as every said, BCD can be eliminated, i dont need to explain.

From C and A:
C - Generally we use 'former' when there are two subjects I guess. And when you compare two things/persons. We have only one subject and no comparison happening here.
A - There is ';', not the comma. ; is almost equivalent to full stop. So, you don’t need to look for the nearest subject/object for antecedent. Also the sentence says that the manufacturers 'first' did something. Later sentence uses 'they next', that means 'they' refer to manufacturers, hence no confusion about antecedent here.

Thats an excellent explanation and a great observation.

A is the OA.

Kudos [?]: 511 [0], given: 0

18 Dec 2007, 22:58
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