It is currently 16 Oct 2017, 17:50

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

To persuade consumers to buy its personal computers for home use, Supe

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:

Hide Tags

Director
Director
User avatar
Joined: 21 Dec 2010
Posts: 625

Kudos [?]: 278 [0], given: 51

To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 12 May 2011, 08:36
2
This post was
BOOKMARKED
00:00
A
B
C
D
E

Difficulty:

  15% (low)

Question Stats:

79% (01:17) correct 21% (01:37) wrong based on 267 sessions

HideShow timer Statistics

To persuade consumers to buy its personal computers for home use, SuperComp has enlisted computer dealers in shopping centers to sell its product and launched a major advertising campaign that has already increased public awareness of the SuperComp bran. Despite the fact that these dealers achieved dramatically increased sales of computers last month, however, analysts doubt that the marketing plan is brining Super Comp the desired success.

Which of the following, if true, best supports the claim that the analysts’ doubt is well founded?

(A) In market surveys, few respondents who had been exposed to SuperComp’s advertising campaign said they thought there was no point in owning a home computer.
(B) People who own a home computer often buy a second such computer, but only rarely do people buy a third computer.
(C) SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less expensive and that afford the dealers a significantly higher markup.
(D) The dealers who were chosen to sell SuperComp’s computers were selected in part because their stores are located in shopping centers that attract relatively wealthy shoppers.
(E) Computer-industry analysts believed before the SuperComp campaign began that most consumers who already owned home computers were not yet ready to replace them.
[Reveal] Spoiler: OA

_________________

What is of supreme importance in war is to attack the enemy's strategy.

Kudos [?]: 278 [0], given: 51

Intern
Intern
avatar
Joined: 07 Jan 2011
Posts: 25

Kudos [?]: 4 [0], given: 4

Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 12 May 2011, 12:09
[highlight]sales of these dealers surged[/highlight] last month but analysts [highlight]doubt that the marketing plan is brining Super Comp the desired success.[/highlight]

altough "D" is tempting but "C" fullfill the requirement.

SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less
expensive and that afford the [highlight]dealers a significantly higher markup.[/highlight]

Kudos [?]: 4 [0], given: 4

Retired Moderator
User avatar
Status: 2000 posts! I don't know whether I should feel great or sad about it! LOL
Joined: 04 Oct 2009
Posts: 1637

Kudos [?]: 1103 [0], given: 109

Location: Peru
Schools: Harvard, Stanford, Wharton, MIT & HKS (Government)
WE 1: Economic research
WE 2: Banking
WE 3: Government: Foreign Trade and SMEs
Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 12 May 2011, 14:54
+1 C

Dealers will prefer to sell the computers which provide them a higher markup. Buyers will prefer cheaper and similar computers.
_________________

"Life’s battle doesn’t always go to stronger or faster men; but sooner or later the man who wins is the one who thinks he can."

My Integrated Reasoning Logbook / Diary: http://gmatclub.com/forum/my-ir-logbook-diary-133264.html

GMAT Club Premium Membership - big benefits and savings

Kudos [?]: 1103 [0], given: 109

Director
Director
User avatar
Joined: 21 Dec 2010
Posts: 625

Kudos [?]: 278 [0], given: 51

Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 12 May 2011, 22:05
i will post the OA after some more discussion .
_________________

What is of supreme importance in war is to attack the enemy's strategy.

Kudos [?]: 278 [0], given: 51

VP
VP
avatar
Status: There is always something new !!
Affiliations: PMI,QAI Global,eXampleCG
Joined: 08 May 2009
Posts: 1287

Kudos [?]: 281 [0], given: 10

Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 12 May 2011, 22:48
C clearly gives the reason how the dealers achiever increase in sales.

C is clean.

1 min
_________________

Visit -- http://www.sustainable-sphere.com/
Promote Green Business,Sustainable Living and Green Earth !!

Kudos [?]: 281 [0], given: 10

Director
Director
User avatar
Joined: 21 Dec 2010
Posts: 625

Kudos [?]: 278 [0], given: 51

Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 12 May 2011, 23:37
C is the OA , i managed this in 2:12 min , my timing stinks with CR . need to do something about that soon.
_________________

What is of supreme importance in war is to attack the enemy's strategy.

Kudos [?]: 278 [0], given: 51

VP
VP
avatar
Status: There is always something new !!
Affiliations: PMI,QAI Global,eXampleCG
Joined: 08 May 2009
Posts: 1287

Kudos [?]: 281 [0], given: 10

Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 12 May 2011, 23:49
My two cents -

Considering that you have been frequent to the GMAT club forum and have answered good number of questions in SC,CR and RC forums already -

Ill suggest --

1. Take a time bound practice session for CR and see how many correct answers you get.Once you are able to stick with your accuracy,then start decreasing the time limit for each CR and speed up.

2. Figure out which kind of CR troubles you the most and have a random stab through of those CR's quite frequently. This will boost your confidence overall for CR's and hence improve your timing.

Don't be too hard on yourself --Its expectations Vs a Reality check that always keeps things in perspective.

Good luck with your preparations.
_________________

Visit -- http://www.sustainable-sphere.com/
Promote Green Business,Sustainable Living and Green Earth !!

Kudos [?]: 281 [0], given: 10

Intern
Intern
avatar
Joined: 14 May 2012
Posts: 5

Kudos [?]: 2 [0], given: 4

Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 14 May 2012, 11:19
patanahi wrote:
[highlight]sales of these dealers surged[/highlight] last month but analysts [highlight]doubt that the marketing plan is brining Super Comp the desired success.[/highlight]

altough "D" is tempting but "C" fullfill the requirement.

SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less
expensive and that afford the [highlight]dealers a significantly higher markup.[/highlight]


Guys I have some observations regarding this CR question. I am a bit confused so I will try to explain my logic as clear as possible:

The question asks:
“Which of the following, if true, best supports the claim that the analysts’ doubt is well founded?”

So I started looking for the analyst’s claim:
“Despite the fact that these dealers achieved dramatically increased sales of computers last month, however, analysts doubt that the marketing plan is brining Super Comp the desired success.”

So Whats the marketing plan?:
“SuperComp has enlisted computer dealers in shopping centers to sell its product and launched a major advertising campaign that has already increased public awareness of the SuperComp brand”

So the way I see the argument is like these:
SuperComp wants more sales. How? SuperComp’s marketing strategy: enlist dealers + advertising campaign. Doubt: Marketing plan is not working and it is not responsible for the increase in sales.

The OG answer: C
(C) SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less expensive and that afford the dealers a significantly higher markup.
The problem with this answer is that it negates the possibility that the increase in sales is because an increase in sales in the “similar brand PC’s” AND "SuperComp’s PC’s".

On the other hand, (A):
“A) In market surveys, few respondents who had been exposed to SuperComp’s advertising campaign said they thought there was no point in owning a home computer.”
Answer A demonstrates that the “major advertising campaign” had no effect on few respondants (Maybe potential costumers), yeah its a weak point but I still think that this answer should be better than (C).

Please HELP!!!!

PS: Sorry for my bad english.

Kudos [?]: 2 [0], given: 4

Manager
Manager
avatar
Joined: 28 May 2011
Posts: 190

Kudos [?]: 71 [0], given: 7

Location: United States
Concentration: General Management, International Business
GMAT 1: 720 Q49 V38
GPA: 3.6
WE: Project Management (Computer Software)
Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 19 May 2012, 04:18
C

Because Success of Dealer and SuperComp is not aligned with each other' success.

In this case, although Dealers are successful, Option C properly explains why it doesn't transfer in the success of SuperComp initiative.
_________________

-------------------------------------------------------------------------------------------------------------------------------
http://gmatclub.com/forum/a-guide-to-the-official-guide-13-for-gmat-review-134210.html
-------------------------------------------------------------------------------------------------------------------------------

Kudos [?]: 71 [0], given: 7

Expert Post
1 KUDOS received
Math Expert
User avatar
V
Joined: 02 Sep 2009
Posts: 41875

Kudos [?]: 128459 [1], given: 12173

Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 30 Jun 2014, 13:25
1
This post received
KUDOS
Expert's post
Bunuel wrote:

GMAT weekly questions



Passage
To persuade consumers to buy its personal computers for home use, SuperComp has enlisted computer dealers in shopping centers to carry its product and launched a major advertising campaign that has already increased public awareness of the SuperComp brand. Despite the fact that these dealers achieved dramatically increased sales of computers last month, however, analysts doubt that SuperComp’s products accounted for much of that increase.

Question
Which of the following, if true, best supports the claim that the analysts’ doubt is well founded?

A. In market surveys, few respondents who had been exposed to SuperComp’s advertising campaign said they thought there was no point in owning a home computer.

B. People who own a home computer often buy a second such computer, but only rarely do people buy a third computer.

C. SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less expensive and that afford the dealers a significantly higher markup.

D. The dealers who were chosen to sell SuperComp’s computers were selected in part because their stores are located in shopping centers that attract relatively wealthy shoppers.

E. Computer-industry analysts believed before the SuperComp campaign began that most consumers who already owned home computers were not yet ready to replace them.


The passage states that the stores through which SuperComp is selling its computers are experiencing dramatically increased sales. Analysts doubt, however, that SuperComp's plan for selling tis computers for home use is really working. The question asks you to identify a fact that justifies the analysts' doubt.

Choice C is the best answer. If consumers who are drawn to a SuperComp dealer find less expensive alternatives that the dealer has a strong incentive to sell to them, the analysts' doubt is justified, since it is likely that the increase in the dealer's sales is due not to sales of SuperComp's computers, but rather to sales of these other brands.

Answer: C.
_________________

New to the Math Forum?
Please read this: Ultimate GMAT Quantitative Megathread | All You Need for Quant | PLEASE READ AND FOLLOW: 12 Rules for Posting!!!

Resources:
GMAT Math Book | Triangles | Polygons | Coordinate Geometry | Factorials | Circles | Number Theory | Remainders; 8. Overlapping Sets | PDF of Math Book; 10. Remainders | GMAT Prep Software Analysis | SEVEN SAMURAI OF 2012 (BEST DISCUSSIONS) | Tricky questions from previous years.

Collection of Questions:
PS: 1. Tough and Tricky questions; 2. Hard questions; 3. Hard questions part 2; 4. Standard deviation; 5. Tough Problem Solving Questions With Solutions; 6. Probability and Combinations Questions With Solutions; 7 Tough and tricky exponents and roots questions; 8 12 Easy Pieces (or not?); 9 Bakers' Dozen; 10 Algebra set. ,11 Mixed Questions, 12 Fresh Meat

DS: 1. DS tough questions; 2. DS tough questions part 2; 3. DS tough questions part 3; 4. DS Standard deviation; 5. Inequalities; 6. 700+ GMAT Data Sufficiency Questions With Explanations; 7 Tough and tricky exponents and roots questions; 8 The Discreet Charm of the DS; 9 Devil's Dozen!!!; 10 Number Properties set., 11 New DS set.


What are GMAT Club Tests?
Extra-hard Quant Tests with Brilliant Analytics

Kudos [?]: 128459 [1], given: 12173

VP
VP
User avatar
S
Joined: 18 Sep 2014
Posts: 1205

Kudos [?]: 866 [0], given: 75

Location: India
GMAT ToolKit User Premium Member Reviews Badge
Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 14 Aug 2015, 07:47
"analysts doubt that SuperComp's products accounted for much of that increase." What does this exactly mean?

Analysts feel that supercomp's products are responsible for the increase

or

Analysts feel that SuperComp's products are not responsible for the increase.

Im confused because nowhere in the argument it is mentioned that Supercomp's products caused the increase.

Please explain!
_________________

The only time you can lose is when you give up. Try hard and you will suceed.
Thanks = Kudos. Kudos are appreciated

http://gmatclub.com/forum/rules-for-posting-in-verbal-gmat-forum-134642.html
When you post a question Pls. Provide its source & TAG your questions
Avoid posting from unreliable sources.


My posts
http://gmatclub.com/forum/beauty-of-coordinate-geometry-213760.html#p1649924
http://gmatclub.com/forum/calling-all-march-april-gmat-takers-who-want-to-cross-213154.html
http://gmatclub.com/forum/possessive-pronouns-200496.html
http://gmatclub.com/forum/double-negatives-206717.html
http://gmatclub.com/forum/the-greatest-integer-function-223595.html#p1721773
https://gmatclub.com/forum/improve-reading-habit-233410.html#p1802265

Kudos [?]: 866 [0], given: 75

Director
Director
avatar
D
Joined: 22 Jun 2014
Posts: 896

Kudos [?]: 419 [0], given: 111

Location: India
Concentration: General Management, Technology
GMAT 1: 540 Q45 V20
GPA: 2.49
WE: Information Technology (Computer Software)
Premium Member CAT Tests
Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 07 Oct 2015, 08:02
Mechmeera wrote:
"analysts doubt that SuperComp's products accounted for much of that increase." What does this exactly mean?

Analysts feel that supercomp's products are responsible for the increase

or

Analysts feel that SuperComp's products are not responsible for the increase.

Im confused because nowhere in the argument it is mentioned that Supercomp's products caused the increase.

Please explain!


Analysts have a doubt that the dramatic increase in the sales of computers was due to SuperComp’s products. It means Analysts believe that “Not SuperComp’s products but products from other brands or something else caused the increase in sales.

C. SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less expensive and that afford the dealers a significantly higher markup. – Correct
Yes, there were computers from other brands which were similar but less costly than those from SuperComp’s. These computers from other brands actually accounted for the increase in sales not SuperComp’s
_________________

---------------------------------------------------------------
Target - 720-740
http://gmatclub.com/forum/information-on-new-gmat-esr-report-beta-221111.html
http://gmatclub.com/forum/list-of-one-year-full-time-mba-programs-222103.html

Kudos [?]: 419 [0], given: 111

Expert Post
Director
Director
User avatar
G
Status: MBA Admissions Consultant
Affiliations: MBA Prep Coach
Joined: 24 Mar 2015
Posts: 909

Kudos [?]: 183 [0], given: 75

Farrell D Hehn: MBA
Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 30 Jun 2016, 15:49
I would first paraphrase the question which is basically saying why is this a stupid idea. Then I would figure out why they're selling lots of computers but they're not successful. C is the only choice that touches on sales but not successful - when you look at the stimuli, it says they are selling lots of computers but not necessarily super comp computers. So there's a scope shift between super comp and computers. Hope this helps!

Farrell Dyan Hehn, MBA
Admissions Consultant & Verbal Tutor MBAPrepCoach.com
_________________

Farrell Dyan
http://MBAPrepCoach.com
http://PoetsandQuants.com/Consultants/Farrell-Dyan
"You don't often come across people so perceptive and empathetic." - EM, NYC

Kudos [?]: 183 [0], given: 75

Manager
Manager
avatar
Joined: 21 Jun 2016
Posts: 98

Kudos [?]: 15 [0], given: 9

Location: India
Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 01 Jul 2016, 00:39
D seems very tempting but is not relevant

The passage says ... "dealers achieved dramatically increased sales of computers" .... It does not say that all of the computers that they sold were SuperComp brand.
Hence it is C which explains company's plan is not working.

Kudos [?]: 15 [0], given: 9

Senior Manager
Senior Manager
avatar
Joined: 02 Mar 2012
Posts: 362

Kudos [?]: 88 [0], given: 4

Schools: Schulich '16
Re: To persuade consumers to buy its personal computers for home use, Supe [#permalink]

Show Tags

New post 01 Jul 2016, 09:36
C it is.Delaers always do want to make profit.

Kudos [?]: 88 [0], given: 4

Re: To persuade consumers to buy its personal computers for home use, Supe   [#permalink] 01 Jul 2016, 09:36
Display posts from previous: Sort by

To persuade consumers to buy its personal computers for home use, Supe

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  


GMAT Club MBA Forum Home| About| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.