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# To persuade consumers to buy its personal computers for home use, Supe

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Director
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12 May 2011, 08:36
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Difficulty:

15% (low)

Question Stats:

79% (01:17) correct 21% (01:37) wrong based on 268 sessions

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To persuade consumers to buy its personal computers for home use, SuperComp has enlisted computer dealers in shopping centers to sell its product and launched a major advertising campaign that has already increased public awareness of the SuperComp bran. Despite the fact that these dealers achieved dramatically increased sales of computers last month, however, analysts doubt that the marketing plan is brining Super Comp the desired success.

Which of the following, if true, best supports the claim that the analysts’ doubt is well founded?

(A) In market surveys, few respondents who had been exposed to SuperComp’s advertising campaign said they thought there was no point in owning a home computer.
(B) People who own a home computer often buy a second such computer, but only rarely do people buy a third computer.
(C) SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less expensive and that afford the dealers a significantly higher markup.
(D) The dealers who were chosen to sell SuperComp’s computers were selected in part because their stores are located in shopping centers that attract relatively wealthy shoppers.
(E) Computer-industry analysts believed before the SuperComp campaign began that most consumers who already owned home computers were not yet ready to replace them.
[Reveal] Spoiler: OA

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12 May 2011, 12:09
[highlight]sales of these dealers surged[/highlight] last month but analysts [highlight]doubt that the marketing plan is brining Super Comp the desired success.[/highlight]

altough "D" is tempting but "C" fullfill the requirement.

SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less
expensive and that afford the [highlight]dealers a significantly higher markup.[/highlight]

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12 May 2011, 14:54
+1 C

Dealers will prefer to sell the computers which provide them a higher markup. Buyers will prefer cheaper and similar computers.
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12 May 2011, 22:05
i will post the OA after some more discussion .
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12 May 2011, 22:48
C clearly gives the reason how the dealers achiever increase in sales.

C is clean.

1 min
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12 May 2011, 23:37
C is the OA , i managed this in 2:12 min , my timing stinks with CR . need to do something about that soon.
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12 May 2011, 23:49
My two cents -

Considering that you have been frequent to the GMAT club forum and have answered good number of questions in SC,CR and RC forums already -

Ill suggest --

1. Take a time bound practice session for CR and see how many correct answers you get.Once you are able to stick with your accuracy,then start decreasing the time limit for each CR and speed up.

2. Figure out which kind of CR troubles you the most and have a random stab through of those CR's quite frequently. This will boost your confidence overall for CR's and hence improve your timing.

Don't be too hard on yourself --Its expectations Vs a Reality check that always keeps things in perspective.

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14 May 2012, 11:19
patanahi wrote:
[highlight]sales of these dealers surged[/highlight] last month but analysts [highlight]doubt that the marketing plan is brining Super Comp the desired success.[/highlight]

altough "D" is tempting but "C" fullfill the requirement.

SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less
expensive and that afford the [highlight]dealers a significantly higher markup.[/highlight]

Guys I have some observations regarding this CR question. I am a bit confused so I will try to explain my logic as clear as possible:

“Which of the following, if true, best supports the claim that the analysts’ doubt is well founded?”

So I started looking for the analyst’s claim:
“Despite the fact that these dealers achieved dramatically increased sales of computers last month, however, analysts doubt that the marketing plan is brining Super Comp the desired success.”

So Whats the marketing plan?:
“SuperComp has enlisted computer dealers in shopping centers to sell its product and launched a major advertising campaign that has already increased public awareness of the SuperComp brand”

So the way I see the argument is like these:
SuperComp wants more sales. How? SuperComp’s marketing strategy: enlist dealers + advertising campaign. Doubt: Marketing plan is not working and it is not responsible for the increase in sales.

(C) SuperComp’s dealers also sell other brands of computers that are very similar to SuperComp’s but less expensive and that afford the dealers a significantly higher markup.
The problem with this answer is that it negates the possibility that the increase in sales is because an increase in sales in the “similar brand PC’s” AND "SuperComp’s PC’s".

On the other hand, (A):
“A) In market surveys, few respondents who had been exposed to SuperComp’s advertising campaign said they thought there was no point in owning a home computer.”
Answer A demonstrates that the “major advertising campaign” had no effect on few respondants (Maybe potential costumers), yeah its a weak point but I still think that this answer should be better than (C).

PS: Sorry for my bad english.

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19 May 2012, 04:18
C

Because Success of Dealer and SuperComp is not aligned with each other' success.

In this case, although Dealers are successful, Option C properly explains why it doesn't transfer in the success of SuperComp initiative.
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30 Jun 2014, 13:25
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Bunuel wrote:

GMAT weekly questions

Passage
To persuade consumers to buy its personal computers for home use, SuperComp has enlisted computer dealers in shopping centers to carry its product and launched a major advertising campaign that has already increased public awareness of the SuperComp brand. Despite the fact that these dealers achieved dramatically increased sales of computers last month, however, analysts doubt that SuperCompâs products accounted for much of that increase.

Question
Which of the following, if true, best supports the claim that the analystsâ doubt is well founded?

A. In market surveys, few respondents who had been exposed to SuperCompâs advertising campaign said they thought there was no point in owning a home computer.

B. People who own a home computer often buy a second such computer, but only rarely do people buy a third computer.

C. SuperCompâs dealers also sell other brands of computers that are very similar to SuperCompâs but less expensive and that afford the dealers a significantly higher markup.

D. The dealers who were chosen to sell SuperCompâs computers were selected in part because their stores are located in shopping centers that attract relatively wealthy shoppers.

E. Computer-industry analysts believed before the SuperComp campaign began that most consumers who already owned home computers were not yet ready to replace them.

The passage states that the stores through which SuperComp is selling its computers are experiencing dramatically increased sales. Analysts doubt, however, that SuperComp's plan for selling tis computers for home use is really working. The question asks you to identify a fact that justifies the analysts' doubt.

Choice C is the best answer. If consumers who are drawn to a SuperComp dealer find less expensive alternatives that the dealer has a strong incentive to sell to them, the analysts' doubt is justified, since it is likely that the increase in the dealer's sales is due not to sales of SuperComp's computers, but rather to sales of these other brands.

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14 Aug 2015, 07:47
"analysts doubt that SuperComp's products accounted for much of that increase." What does this exactly mean?

Analysts feel that supercomp's products are responsible for the increase

or

Analysts feel that SuperComp's products are not responsible for the increase.

Im confused because nowhere in the argument it is mentioned that Supercomp's products caused the increase.

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07 Oct 2015, 08:02
Mechmeera wrote:
"analysts doubt that SuperComp's products accounted for much of that increase." What does this exactly mean?

Analysts feel that supercomp's products are responsible for the increase

or

Analysts feel that SuperComp's products are not responsible for the increase.

Im confused because nowhere in the argument it is mentioned that Supercomp's products caused the increase.

Analysts have a doubt that the dramatic increase in the sales of computers was due to SuperComp’s products. It means Analysts believe that “Not SuperComp’s products but products from other brands or something else caused the increase in sales.

C. SuperCompâs dealers also sell other brands of computers that are very similar to SuperCompâs but less expensive and that afford the dealers a significantly higher markup. – Correct
Yes, there were computers from other brands which were similar but less costly than those from SuperComp’s. These computers from other brands actually accounted for the increase in sales not SuperComp’s
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30 Jun 2016, 15:49
I would first paraphrase the question which is basically saying why is this a stupid idea. Then I would figure out why they're selling lots of computers but they're not successful. C is the only choice that touches on sales but not successful - when you look at the stimuli, it says they are selling lots of computers but not necessarily super comp computers. So there's a scope shift between super comp and computers. Hope this helps!

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01 Jul 2016, 00:39
D seems very tempting but is not relevant

The passage says ... "dealers achieved dramatically increased sales of computers" .... It does not say that all of the computers that they sold were SuperComp brand.
Hence it is C which explains company's plan is not working.

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01 Jul 2016, 09:36
C it is.Delaers always do want to make profit.

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Re: To persuade consumers to buy its personal computers for home use, Supe   [#permalink] 01 Jul 2016, 09:36
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