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# To suit the needs of corporate clients, advertising agencies

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Senior Manager
Joined: 16 Sep 2006
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21 Nov 2006, 14:35
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Question Stats:

100% (00:01) correct 0% (00:00) wrong based on 1 sessions

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12. To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally developed for political campaigns. This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.
The Statements above, if true, most seriously undermine which one of the following assertions?
(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote.
(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns.
(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation.
(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns.

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Director
Joined: 28 Dec 2005
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21 Nov 2006, 16:22
I want to go with A.

Thus any controversy isn't going to help.

(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote.
We are talking abt corporate adverts here, not political campaigns
(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns.
Who cares? Same as B.
(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation.
Bolsters why advertising companies should do it.
(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns.[
Irrelevant/quote]

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VP
Joined: 28 Mar 2006
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21 Nov 2006, 17:30
I would go for C

If strategies are picked from corporates for political ccampaigns then whats the point in bringing the same strategies back home?

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Director
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21 Nov 2006, 18:32
trivikram, if you read the question, the logic should be other way around, meaning, read an answer choice first and then decide whether what is stated in the question would undermine that.

Would you still say C?

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Director
Joined: 17 Jul 2006
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21 Nov 2006, 19:53
Voting for C.

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21 Nov 2006, 20:04
hsampath wrote:
I want to go with A.

Quote:
Thus any controversy isn't going to help.

(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote.
We are talking abt corporate adverts here, not political campaigns
(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns.
Who cares? Same as B.
(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation.
Bolsters why advertising companies should do it.
(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns.[
Irrelevant/quote]

I too would go with A. The type of advertising mentioned in the argument is aimed at "drawing prime-time media coverage and evoking public comment by officials".

But option A says the usefulness of an advertising campaign is based solely on the degree to which the campaignâ€™s advertisements persuade their audiences.

A says advertising campaign should persuade audience. But argument shows advertising campaigns have different objectives. Hence, what is stated in the argument undermines A.
_________________

The path is long, but self-surrender makes it short;
the way is difficult, but perfect trust makes it easy.

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VP
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Location: Bangalore

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21 Nov 2006, 20:15
I got E.

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21 Nov 2006, 20:21
kripalkavi wrote:
I got E.

If E was "Advertising agencies that specialize in political campaigns are not usually chosen for corporate clients" then it could have been the answer. No?

But actual E is different from that.
_________________

The path is long, but self-surrender makes it short;
the way is difficult, but perfect trust makes it easy.

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VP
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21 Nov 2006, 20:55
hsampath wrote:
trivikram, if you read the question, the logic should be other way around, meaning, read an answer choice first and then decide whether what is stated in the question would undermine that.

Would you still say C?

In A

"free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage " may charm the audience ...who knows?? It cannot be definetely ruled out and also it may mean it is out of scope too isnt it??

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VP
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23 Nov 2006, 02:00
I agree with A.

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Senior Manager
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23 Nov 2006, 06:16
OA is A!

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23 Nov 2006, 06:16
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# To suit the needs of corporate clients, advertising agencies

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